Viuer's rideshare advertising allows ad agencies and companies to place their ads both in the interior and exteriors of rideshare vehicles. Each vehicle travels an average of 8 hours a day mostly in city center where there is an enormous concentrated volume of people. Rideshare advertising allows companies to increase the effectiveness of their advertisement campaigns by increasing the amount of impressions per dollar spent on the ads. It is a new innovative way to advertise and with its trip summary, our advertisers can receive statistical data about where the vehicles has traveled. This means they are able to know exactly where the campaign was advertised in every single trip. With rideshare vehicles, the opportunities for advertising our endless. Join Viuer today as an advertiser and begin increasing the effectiveness of your ad campaigns and ad expenditure. Welcome to Viuer, the innovative advertising platform of the future.
Viuer believe that "free" ad supported rides will be the next big thing in rideshare concept. It is inevitable due to the fact that ride prices keep on lowering. That will continue to be the trend and the only alternative in the near future will be advertisement.
Viuer has been working hard to diversify their advertising capabilities. As per the request of most of our clients, exterior rideshare advertising is now available for most cities. Simply send Viuer your artwork and campaigns details, and we will take care of the rest. We will be able to calculate the given amount of impressions per each vehicles depending on the amount of trips they make a month. Additionally, we will be able to record impact statistics on each advertising campaign depending on the geographical area of interest. We can target specific geographical locations using our geo-fencing technology which allows us to target a specific audience of choice. All exterior advertising campaigns are sold as packages. Please check the advertiser page for more information. We hope this improvement can help our current clients reach a larger target audience and allow them to get the most out of their rideshare advertising campaign.
VARSITY VENTURES INVITES VIUER TO GOOGLE CAMPUS FOR STARTUP CHALLENGE
Varsity Ventures, the innovation consultancy, has selected Viuer to participate in its UK Varsity Startup Challenge.
The team was selected amongst 200 UK start-ups to participate in the second round of its first programme for start ups and present its business model and pitch to its innovation consultancy this week at Google Campus.
“This is a great opportunity for us to communicate our new business to a highly passionate team who can help us further realise our ambitions for Viuer”. Said founding partner Lorenzo Corazza.
Vieur presented a 2 minute pitch followed by a Q&A to a UVSC panel.
“We really enjoyed presenting to Varsity team at Google Campus this week and believe we are selected for the next round!”. . Said founding partner Gino Pacini.
The UK Varsity Startup Challenge is designed to provide students and graduates with a tried and tested framework that supports them in taking their steps into the entrepreneurial world.
As a company, we are not trying to replace the use of smartphone devices on rideshare vehicles; alternatively, we are providing an advertising solution that will not only attract the eyes of potential customers, but more importantly will convince them to interact with the adverts on a level that has not yet been done before with modern day physical ads. This interaction not only increases the level of engagement with the tablet, but also serves as a medium for entertainment. Studies have shown that when entertainment is combined with advertisement, the effectiveness of the adverts increases by over 200 percent. Entertainment builds emotion and creates an experience. When you are able to create an emotional experience, the viewer is more likely to remember whatever message the advertiser is trying to impose. At Viuer, we believe that technology has allowed advertisement to be taken to a whole new level of engagement. This has been clearly applied on the internet, but now that we have access to internet connectivity pretty much anywhere, we can begin to apply these effective internet ads on a physical level as well by the use of tablet devices. Technology and the internet has allowed companies and advertisers to guide their audience wherever they choose to. With modern day websites we can control where we want our customer to go and what we want them to look at by using unique layouts, colors, figures among other tools. Moreover, we can extract data such as number of clicks or conversions, number of views or impressions, time spent on each page, and much more in order to accurately measure the effectiveness of each advertisement. By using tablet devices, we can also begin to extract this data on a physical level and potentially charge companies for adverts only by conversions. This decreases the amount of investment companies spend on physical adverts and sequentially increases their return on investment. Internet application to physical ads is the future of advertisement and Viuer believes that its presence in rideshare vehicles is just the beginning..
Viuer is the new platform for rideshare advertising and entertainment. Our team focuses strongly on creating new and innovative ways to advertise static and dynamic content using tablet devices with online access. By using a tablet, Viuer engages their clients about 100 times more than a general modern day advert would. As a new generation, we understand the applications that tablets and modern day smartphones can be used for. That being said, by applying the same concept globally inside rideshare vehicles, we can increase the effectiveness of physical ads by replacing them with tablet devices. At Viuer, we are not only trying to provide marketing solutions for companies, we also strive to create a memorable traveling experience for our passengers.
Viuer connects riders with great real-time deals and entertainment.
Drivers are able to earn more money from work that they are already doing.
Advertisers are able to influence the buying decisions of their target audience by delivering real-time, contextual ads and the ability to purchase (with clicks) on the device.
Viuer creates a better service for Uber as it becomes an additional service for their clients during transportation.
On the other hand, it creates a marketplace that helps rideshare drivers increase their income without increasing their expenses, by allowing relevant advertisers to rapidly launch ad campaigns in a targeted, timely and measurable environment divided in three main categories (UberX/XL , EXEC, LUX ) and also into 3 individual times segments (morning, afternoon, evening) to riders using our unique proprietary entertainment platform. Companies (advertisers, ngo etc.) benefit through getting superior information about customers preference. With Viuer rideshare entertainment and advertisement, everybody wins; drivers, advertisers and passengers.
Viuer’s competitive advantage comes from our IT technology department, which allows us to craft a custom mix of both relevant content and targeted advertisement in the back of your Uber.
However, it doesn’t matter if that ride is from home to a night on the town, your daily shopping run from work to the grocery store or going to your favorite pub to watch the big game.
We are able to provide statistical data to our clients (advertisers) that enables them to determine the content and advertising which passengers are likely to find most interesting, and engaging. Moreover, it allows them to track the effectiveness of each individual AD display as well as their mobile application.
Viuer is new, so was Uber, so was Google. Early adopters benefit from being the first to market. Don’t let your company or brand fall behind. Contact us to start a campaign and begin building a relationship with one of the most revolutionary companies to innovate in the physical advertising space.
We recognize the potential of implementing such platform on rideshare vehicle and the impact as well as the benefits it can have on a company such as Uber. Thankfully, the UK Driver fleet is on our side, as an independent contractor. Uber drivers are the commanders of their own transportation companies. The same way Uber connects you to passengers as a general dispatcher would, Viuer connects the client to advertisers who want to advertise in the city that you live in.
Brands from pharmaceuticals, consumer packaged goods, food, brews, finance and retailers are just a few of many that can benefit from this lucrative service. Transparent digital and physical advertising with metrics has arrived. Welcome to the revolutionary new world of advertisement with Viuer.
Uber is growing so quickly that their name, which is German for “Super” has become a verb. For example, the phrase I am “Ubering” to the office” or “I will take an Uber” are now really common phrases. Uber claimed to have an approximate 500,000 individual users only in London. Additionally, in London alone, they are expecting to have over 42,000 drivers by March of next year. By taking into consideration our statistical average after interviewing over 100 individual drivers, we concluded that there is an average of 1.5 passengers per trip and an average of 20 trips/day. This translated into 400 trips/mo assuming 20 working days, equates to a total potential of 25,200,000 viewers/mo.
Looking at global statistical data provided by Uber in the Article pulished by (http://www.forbes.com/sites/ellenhuet/2014/12/17/uber-says-its-doing-1-million-rides-per-day-140-million-in-last-year/), we can assume a total global potential of 1.35 billion viewers/impression per month.
As Uber continues to grow more and more as a company, there continues to be more questions raised about how they can begin to make more money. Each individual Uber driver in the London area does an average of about 600 trips per month. This gives us total impressions of at least 600 passengers per month. Again, this is only assuming all trips carry a single passenger which is not entirely the case. In the London area alone there are now an estimated 30,000 Uber drivers. This gives us total potential impressions of about 18,000,000 per month again only assuming we have one passenger per trip per vehicle. Not only do we have the possibility to capture such a large number of ad impression; moreover, the ad impressions that we are capturing are much more valuable than your typical ad on the screen due to the fact that they can easily be converted into a purchase.
Uber as a company has grown so rapidly that the actual name of the company has now become a verb in and of its own. Passengers and Uber clients are beginning to use the phrase "Uber it" as I will Uber my way home or we will"Uber it" to your house. Viuer estimates roughly nearly 400,000 rideshare drivers in the United States alone, and close to 1 million of the same throughout the entire world. At the end of last year they estimated a growing pase of 50,000 drivers per month continuing to climb exponentially. This means that in the unites states alone, there are around 2,000,000 trips per day in the Unites States alone.
What exactly does this mean for the Ad agencies and companies?
This gives us a total of approx. 1,460,000,000 possible impressions to capture in the United States alone. These impressions are validated, and come with a great amount of data regarding the purpose of the captive audiences trip. Brands from pharmaceuticals, consumer package goods, food, brews, finance and retailers should be jumping for joy. Transparent digital outdoor advertising with metrics has arrived. Welcome to a world with Viewswagen. - See more at: http://www.viewswagen.com/news/#sthash.9CjwI9Ut.dpuf
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MERCEDES BENZ C-CLASS
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- See more at: http://www.viuer.com/about
Viuer allows all types of vehicles that drivers are currently using in Uber to advertise and partner along with us. It is important to note that most passengers inside the vehicles are using Uber because they do not own a personal vehicle themselves. Through the use of rideshre advertising, Uber passengers are also most likely to give the Uber driver a positive star rating once they have completed their rideshare trip. Additionally, Uber ride are a great medium for advertising as you have a great deal of tourists as potential clients which have a great likely hood of purchasing your products and services via advertising on the inside the rideshare vehicle. Additionally Viuer is the perfect chance for Uber drivers to make additional income at no extra cost. All they simply have to do is add the tablets to the back seat of the car, we provide all the instruments needed and we will take care of the ad displays inside the Uber car. It is important to note that the more passengers you are able to convice to buy the products displayed on the ads, the more income you are able to make. This proves the effectiveness off this platform as it is based on real conversions stimulated by advertising through Uber drivers in rideshare vehicles. - See more at: http://www.viuer.com/about
Rideshare advertising is the latest trend for innovative advertisers. Vehicle Advertising with Viuer is the perfect medium to communicate your ads with potential customers. Although some brand might benefit more than others using this platform, it is a growing marketing system with a lot of potential. If you drive for Uber, this is your chance to make additional profit with no extra work. - See more at: http://www.viuer.com/about