Successful businesses of any size are aware that advertising and marketing are essential to reaching current and potential consumers. The viewing of commercials, even on paid streaming television services, is quite common. These commercials reach out to mass numbers of viewers in an effort to increase the sale of goods and services. More technology based, and forward thinking companies, such as We Are Nexen, are gearing towards another outlet to help expand the reach of different brands. They are implementing an open network that utilizes geofences and beacons. Companies like We Are Nexen are aware that old school advertising is nothing compared to the future of beacon and geo-targeted ads.
Geofences & Beacons
In the world of mobile advertising the utilization of geofences and beacons means the difference between specific, targeted reach to mass audiences and personalized and individually targeted audiences.
Geofences – Geofences is a form of technology that helps with location based targeting of specific areas through a virtual fence. When a geofence is established in a mall, airport, a specific area of a city, mobile devices that enter or exit the virtual fence area, interaction with those devices occur via Wi-Fi signals and GPS.
The data collected from geofences affords marketing agencies and brands with the ability to get very specific and real-time data with relation to mobile users who enter and exit targeted areas established by a geofence. This data assists in the generation of push notifications on mobile devices for people in and out of the virtual fence. It also helps in the improvement of app interaction for the mobile device user.
Beacons – Beacons are devices that can be placed in a broad array of locations. They can be placed within vehicles, in stores, airports, subways and more. Beacons purchased from We Are Nexen are battery operated. These batteries have a typical lifespan of 2 years. Beacons send out signals over Bluetooth technology when an application on a mobile device triggers the signal to be sent. Information is transmitted via the mobile devices internet connection.
These signals afford for the start of interaction between partners or brands using the beacon and the mobile device. The individual user has the ability to see ads, alerts, and offers from specific companies that may trigger an interaction. This interaction may start with the viewing of a video, which generates interest, and the user goes on to make a purchase. This conversion leads to customer loyalty and customer rewards. It also helps improve the relationship and trust with the brand.
When it comes to mobile ads, times are changing. The use of geofences and beacons allow for the individual connection between a brand and a mobile device user. Brands get important information regarding the habits of current and potential consumers, while the consumers benefit in the form of discounts, freebies, and other deals. All parties involved benefit from this technology and things will only get better for everyone.