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Automotive Marketing


Viuer Expanding its Rideshare Driver Network

Viuer is a company that provides drivers of rideshare vehicles with the opportunity to make extra cash through in-vehicle advertising. Their innovative marketing platform is used by Uber, Lyft, and cab drivers around the globe.  Viuer has vehicles equipped with tablet advertising in cities throughout the UK and U.S.A. Recently Viuer expanded the number of rideshare vehicles utilizing their tablet advertising by 10,000 vehicles.

The Impact of the Expansion

Prior to this massive expansion rideshare vehicles around the globe were already numbering from around 120 to well over 270 vehicles per city. With 10,000 additional vehicles added between the United Kingdom and the United States the opportunity for marketers to get their marketing campaigns seen by an even larger section of the population increased drastically.

Companies in search of a larger reach, including multinational agencies, will have the opportunity to use this unassuming form of advertising to garner higher conversion rates and increase overall impressions. Agencies will also have the ability to target potential and repeat customers globally, instead of focusing on just the local market. 

The number of additional vehicles alone will benefit companies and agencies looking to expand their reach. As the Viuer platform also incorporates the utilization of geofencing this is yet another way marketing strategists can get in front of even more potential clients in very specific locations.

When looking at this on the global level it is possible to see how ridesharing advertising can increase its ability provide marketing agencies with the ability to interact with more people as well as better understand what they need and want. The data that is collected from ridesharing passengers who interact with these auto ads can lead to agencies offering them increased bargains and deals.

The Bottom Line

Viuer is a company interested in far more than professional gains. Viuer continues its mission to help rideshare drivers increase their revenue stream as well as helping advertisers get their video ads in front of more viewers. Through the simple installation of tablets utilizing Viuer’s advertising platform, rideshare drivers benefit as do the companies taking advantage of  this rideshare advertising platform. The addition of more than 10,000 vehicles to their network can only lead to the capturing of multinational agency campaigns and larger advertising accounts.



Using a Digital Media Agency to Reach New Audiences

Globally businesses of all sizes are in the eternal search to reach current customers and generate potential client leads. Sticking to the old tried and true marketing and advertising techniques can be beneficial but not as successful as turning to more modern options, such as a digital media agency. A media agency of this sort understands the importance and potential reach that comes with utilizing the internet, smart phones and other mobile devices to reach both a current and potential client base.
How Digital Media Agencies Help
A smart digital media agency understands the importance of reaching out to people on their smart phones and mobile devices. This can be done via ads on social media sites and well as being done through in-vehicle advertising. With people taking their smart phones and mobile devices with them virtually everywhere it is possible to generate ads that reach people on the go.
There are digital media agencies who understand that one way to reach people to generate potential leads is to get their attention during their commute. There are countless opportunities to even send targeted ads to individuals that use Uber or Lyft to get to a broad array of destinations. Why is rideshare advertising so important? Based on reports individuals that typically turn to the likes of Uber and Lyft are a group of individuals that tend to have more disposable income and feel more comfortable with starting and completing e-commerce transactions.
A passenger that hires an Uber to take them out to eat with friends is more inclined to have their interests piqued by a targeted ad on their mobile device or installed iPads or tablets in the vehicle. Media agencies and marketing teams can generate geo-fences to geo-target passengers using an Uber within a designated area in a city or town. An alert can go off on their smart phone or the installed tablet in the rideshare vehicle. The passenger then has the opportunity to respond to the advert, either by reading something, watching a video, commenting or making a purchase.
When interactions are made, leads are generated and in some cases clicks are turned into conversions. The brand’s name gets further exposure, the new client gains a new product or service, and the rideshare vehicle driver also benefits.
The Future of Advertising
Although the standard forms of marketing will always be in use, it is apparent that there is a need for the utilization of digital media agencies. As long as people have their smart phones and have access to mobile devices, such as iPads in rideshare vehicles, brands will be able to reach current and potential customers with new advertising opportunities afforded by the likes of Viuer and digitial media agencies.



Beacons: A new tool for Mobile Advertising

At one time in history, the most important beacons were lighthouses. Their bright light helped bring ships out to see safely to land. Today, thanks to technology, beacons have a completely different meaning. Beacons of the modern age are becoming important tools for geo-targeted-ads. 

The Basics of Beacons:

Companies like Nexen are becoming part of one of the newest and most effective marketing techniques by using beacon devices. These devices help with proximity marketing. A beacon is a device that can be installed in a vehicle and additional locations. Once the beacon is installed and operational it acts as an important signal. This signal is transmitted via BLE, Bluetooth Low Energy. Any smart phone, or mobile device with Bluetooth enabled will receive this signal. It is essential that mobile device users understand that the beacons will have no impact on their personal device if Bluetooth is not enabled.

What does the signal do? The beacon’s signal will discover the location of the mobile device courtesy of installed applications with location-based notifications on. With the location of the device discovered, the device user will receive push notifications and mobile ads. The most important aspect to these ads is that they will not be random in the sense they will be for just any business. With beacon advertising, the in-vehicle advertising will be based around the vehicle, and the mobile device owner’s, current location. 

Utilizing beacons allows companies that have partnered with them to better understand their client base. Furthermore, the beacons allow for the delivery of more personal and relevant mobile ads, as opposed to blanket ads that are commonly used to cover a large geographical area. This more personalized form of mobile advertising allows the marketing teams of companies to give their client base exactly what they want, when it is relevant and useful.

What Role Does Nexen Play in Beacon Ads?

Many companies have already found many different locations for their beacons. Subways, airports, stores and the like are common locations for beacons offering push notifications and geo-targeted-ads to consumers. Nexen realized that the majority of those locations were not mobile. This realization, and the increased use of rideshare services such as Uber and Lyft, opened their eyes to a new way to bring out-of-home (OOH) entertainment to mobile users. 

By providing an open network and beacons to Uber and Lyft drivers, companies have a new way to reach their client-base. While commuting, if the passenger has a mobile device with Bluetooth enabled they will receive specialized ads from brands partnering with Nexen. The Brand will receive specific information related to that user, including their location and their interests. If an ad appears on the Uber passenger’s cell phone for a movie trailer and the trailer is then watched, the brand may offer the user a discount or something free in exchange for an online order.  The user could be for tickets for the movie at a movie theater near the passenger. Upon purchasing the tickets, the company will receive additional relevant information and in return give the Uber passenger a free soundtrack, or other additional bonus for their purchase.

The Big Picture

Nexen and its ability to offer beacons and an open network is a game changer. They have proven to be a topnotch provider of OOH entertainment. Nexen offers a powerful tool for mobile advertising, brands are afforded an opportunity to target individuals through their specific needs, and mobile device users get special offers geared directly to them. There is no doubt that in the world of marketing one of the best new tools around is the beacon.



OOH Mobile Entertainment / Advertising: A trend or here to stay?

We see it every day, people rushing from one place to another with their smartphone or other mobile device in their hand. Their main intent when invented was to offer a means to contact a family member, friend, boss, or colleague when on the go. Do people still use their chosen mobile device for communication purposes, of course they do, but that is not where their usage ends.

Today those mobile devices are used for much more. One of the top uses is OOH mobile entertainment. People turn to their mobile devices to enjoy their favorite out-of-home entertainment. No longer do people have to be at home to watch their favorite movie or TV show. It is even possible to watch concerts and sporting events. All from the convenience of a smartphone or tablet! 

People living in a metro area are much more apt to get on their mobile device to entertain themselves.  Let’s be truthful, if you are subjected to riding a bus, subway, taking an Uber or a Lyft from home to work, the commute can be rather dull. OOH mobile entertainment makes those daily commutes much more pleasurable. 

Bring on the Beacons!

Accessing OOH mobile entertainment does require some technology. In the world of smartphones and Wi-Fi that will not come as a shock to many. The latest device used by companies, such as Nexen, is the beacon. The beacon is a device installed in airports, subway stations, and most recently in ridesharing vehicles such as Uber. The main object of the beacon is to send geo-targeted-ads to mobile devices, one example is Uber passengers.  The beacon connects to the user’s mobile device through its Bluetooth functionality and an app. It can then send mobile ads to the user which relate to the Uber passenger’s current location.

Here is a potential scenario. An individual hires an Uber to go from work to home. On the ride the Uber passenger is looking at their mobile device. With beacon advertising the passenger will get push notifications for discounts, or deals, to a nearby restaurant, bar, or Starbucks. The passenger may choose to use the discount and make a stop at Starbucks before continuing home.

In another scenario one of the beacon ads might encourage the Uber passenger to watch the official trailer to a movie releasing soon. With nothing better to do the Uber passenger watches the trailer on their mobile device and is then rewarded after leaving feedback on the video. This reward might include access to the movie’s entire soundtrack via streaming service or free download. In other cases, the viewer of the trailer might receive a discount on theater tickets to see the movie.

Everyone Benefits!

When it comes to OOH mobile entertainment and beacon technology everyone wins. Busy individuals with lengthy commutes have the ability to be entertained as well as obtain discounts and deals on assorted goods and services. Brands using beacon advertising have access to invaluable data which can help with marketing and consumer targeting. As long as people have mobile devices and easy access to goods and services, OOH mobile entertainment will only continue to increase in popularity. In turn beacon advertising by companies, such as Nexen, will increase in use.



Automotive Advertising: The wave of the future?

People need to get from point A to point B. Most people find that owning their own vehicle is the ideal way to accomplish this endeavour. Other people find the cost of owning a vehicle is out of their budget. These individuals turn to public transportation, biking, taxi cabs, and most recently, on-demand ridesharing services, such as Uber and Lyft. When it comes to the likes of Uber and Lyft, car owners also turn to the ridesharing service when they are unable to drive their own vehicle home from one location to another.

Car Advertising to a Captive Audience

Companies, such as Viuer, have come to the realization that advertisers can benefit from the captive audience that is an Uber or Lyft passenger. How is this possible? With the advent of mobile devices, such as cell phones, tablets, and iPads, as well as mobile data including vehicle-embedded 4G LTE broadband internet, digital ads can be placed inside Uber and Lyft vehicles. 

Drivers of these Uber and Lyft vehicles can opt to incorporate in-vehicle advertising into their automobiles. This is possible through the installation of one or more iPads or tablets into the vehicle that the passengers would have the ability to use. The iPads or tablets would feature specific ads provided by rideshare advertising companies to the Uber or Lyft drivers. 

The in-vehicle advertising is not the same as commercials on a standard television. The ads featured are not random. The ads are directly related to a passengers pick-up and drop-off points. Furthermore, the iPads or tablets installed in rideshare vehicles will feature a GPS map. The passenger will see assorted images and videos displayed on the screen throughout their trip. They have the option to select one of the images to get a better view of the specific ad. In many cases, the ad might offer the passenger with a discount on their ride, or a discount or coupon code for a specific business establishment along their travel route. 

One such example might be a local coffee house offering a free cup of coffee with the purchase of a pastry if the passenger asks their driver to stop at that specific coffee house. The possibilities are endless when it comes to what companies choose to use in rideshare advertising. The information and data collected will provide companies with marketing analysis essential for the creation of the most relevant ads and promotions for their customers. 

Companies, such as Viuer, who are making Lyft and Uber advertising a reality, have the potential to change the marketing strategies implemented globally. Marketing teams will have the ability to further target their consumer audiences, which in turn could lead to greater, leads, impressions, and conversions. The end result of this new form of in-vehicle advertising is benefits to the consumers.



Why pay for billboard fixed space when you can have a mobile one?

Viuer's rideshare advertising allows ad agencies and companies to place their ads both in the interior and exteriors of rideshare vehicles. Each vehicle travels an average of 8 hours a day mostly in city center where there is an enormous concentrated volume of people. Rideshare advertising allows companies to increase the effectiveness of their advertisement campaigns by increasing the amount of impressions per dollar spent on the ads. It is a new innovative way to advertise and with its trip summary, our advertisers can receive statistical data about where the vehicles has traveled. This means they are able to know exactly where the campaign was advertised in every single trip. With rideshare vehicles, the opportunities for advertising our endless. Join Viuer today as an advertiser and begin increasing the effectiveness of your ad campaigns and ad expenditure. Welcome to Viuer, the innovative advertising platform of the future. 




Viuer is the new platform for rideshare advertising and entertainment. Our team focuses strongly on creating new and innovative ways to advertise static and dynamic content using tablet devices with online access. By using a tablet, Viuer engages their clients about 100 times more than a general modern day advert would. As a new generation, we understand the applications that tablets and modern day smartphones can be used for. That being said, by applying the same concept globally inside rideshare vehicles, we can increase the effectiveness of physical ads by replacing them with tablet devices. At Viuer, we are not only trying to provide marketing solutions for companies, we also strive to create a memorable traveling experience for our passengers. 



How does Viuer benefit everyone?

Viuer connects riders with great real-time deals and entertainment. 

Drivers are able to earn more money from work that they are already doing.

Advertisers are able to influence the buying decisions of their target audience by delivering real-time, contextual ads and the ability to purchase (with clicks) on the device.

Viuer creates a better service for Uber as it becomes an additional service for their clients during transportation.

On the other hand, it creates a marketplace that helps rideshare drivers increase their income without increasing their expenses, by allowing relevant advertisers to rapidly launch ad campaigns in a targeted, timely and measurable environment divided in three main categories (UberX/XL , EXEC, LUX ) and also into 3 individual times segments (morning, afternoon, evening) to riders using our unique proprietary entertainment platform. Companies (advertisers, ngo etc.) benefit through getting superior information about customers preference. With Viuer rideshare entertainment and advertisement, everybody wins; drivers, advertisers and passengers.



Competitive Advantage

Viuer’s competitive advantage comes from our IT technology department, which allows us to craft a custom mix of both relevant content and targeted advertisement in the back of your Uber. 

However, it doesn’t matter if that ride is from home to a night on the town, your daily shopping run from work to the grocery store or going to your favorite pub to watch the big game. 

We are able to provide statistical data to our clients (advertisers) that enables them to determine the content and advertising which passengers are likely to find most interesting, and engaging. Moreover, it allows them to track the effectiveness of each individual AD display as well as their mobile application. 

Viuer is new, so was Uber, so was Google. Early adopters benefit from being the first to market. Don’t let your company or brand fall behind. Contact us to start a campaign and begin building a relationship with one of the most revolutionary companies to innovate in the physical advertising space. 

We recognize the potential of implementing such platform on rideshare vehicle and the impact as well as the benefits it can have on a company such as Uber. Thankfully, the UK Driver fleet is on our side, as an independent contractor. Uber drivers are the commanders of their own transportation companies. The same way Uber connects you to passengers as a general dispatcher would, Viuer connects the client to advertisers who want to advertise in the city that you live in.



Why is having Ads/Apps inside rideshare vehicles a big deal for your business?

Uber is growing so quickly that their name, which is German for “Super” has become a verb. For example, the phrase I am “Ubering” to the office” or “I will take an Uber” are now really common phrases. Uber claimed to have an approximate 500,000 individual users only in London. Additionally, in London alone, they are expecting to have over 42,000 drivers by March of next year. By taking into consideration our statistical average after interviewing over 100 individual drivers, we concluded that there is an average of 1.5 passengers per trip and an average of 20 trips/day. This translated into 400 trips/mo assuming 20 working days, equates to a total potential of 25,200,000 viewers/mo.

Looking at global statistical data provided by Uber in the Article pulished by (, we can assume a total global potential of 1.35 billion viewers/impression per month.