If it was possible to travel back in time, would Karl Benz and Henry Ford, founders of Mercedes-Benz and Ford Motor Company respectively, envision a world of driverless cars? Over 100 years ago, the idea would probably have been unfathomable to both Benz and Ford, but today, it is a reality. There are automakers out there that are creating the cars that will be, and have in some cases, driving freely on the streets. Who will be riding in these autonomous cars remains to be seen.
What Automated Cars Mean to Ridesharing Companies
Cab companies and ridesharing services, such as Uber, have their eye on the future of automated vehicles. Driverless cars offer cab and ridesharing companies with the opportunity to provide a service, while cutting costs on paying a staff. Of course Uber and the like would have to pay for vehicle maintenance but having vehicles that only require a computer to get a passenger from one place to another is exceptional.
Passengers could place their request to have an Uber or cab pick them up at a specified location. Upon the vehicle’s arrival the passenger would notice no driver, only a fully equipped, well-maintained vehicle ready to take them to their next destination. The passenger could sit back and relax during their journey.
While some may be leery of getting into a vehicle without a driver, auto manufacturers are working to make the vehicles as safe as possible. The vehicles will be controlled by artificial intelligence (AI) software. The vehicles will also be equipped with sensors and other software to help vehicles be aware of their surroundings, which includes traffic lights, signs, and landmarks. The ability for a human to take over control of the vehicle is also an option, should the need arise.
Another Benefit of Cabs and Ubers
The passenger could also take advantage of the automotive advertising. You might be asking yourself how anyone can enjoy advertising. We live in a world where ads are on television, on the radio, and we run into countless ads while surfing the internet. Most people attempt to avoid ads if possible. With ridesharing advertising there is a marked difference. Here’s a few ways how:
The ads are geo-targeted.
The ads offer a more one on one interaction between consumer and brand.
The ads are not mass produced.
Rideshare passengers can receive free items, discounts, and additional benefits during the tablet advertising experience.
Passengers can discover new restaurants and assorted businesses while riding in a cab or Uber/Lyft vehicle.
Getting Personal with Beacons
To many people the idea of personalized ads while riding in an Uber or cab might sound impossible. Even with all of the advances in technology and the internet how can ads be so personalized? Thanks to the technology of companies like Nexen, beacons help ensure these specialized ads and deals on out of home entertainment take place.
Nexen offers the opportunity for brands to advertise to geo-targeted audiences, such as those found in cabs and ridesharing vehicles. Companies have the ability to do this through beacons placed in these vehicles. The passenger enters the vehicle, and if their Bluetooth option is active on their phone or mobile device, the Bluetooth signal from the beacon interacts with said device.
The mobile ads pop up. If interest is struck the passenger can begin interaction. Through this interaction the passenger could receive one of the previously mentioned benefits. All of this is done courtesy of technology utilized by Nexen. For those concerned that Nexen, or other third parties, will gain access to their personal information it is not captured and stored.
In the future, when you are in need of a ride and find yourself calling a cab or Uber, you might find yourself in a driverless car. Take advantage of the privacy and the freedom of a ride without anyone but you and the passengers you want to join you.