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uber ads


The Future of Automated Cars and Auto Ads

If it was possible to travel back in time, would Karl Benz and Henry Ford, founders of Mercedes-Benz and Ford Motor Company respectively, envision a world of driverless cars? Over 100 years ago, the idea would probably have been unfathomable to both Benz and Ford, but today, it is a reality. There are automakers out there that are creating the cars that will be, and have in some cases, driving freely on the streets. Who will be riding in these autonomous cars remains to be seen.

What Automated Cars Mean to Ridesharing Companies

Cab companies and ridesharing services, such as Uber, have their eye on the future of automated vehicles. Driverless cars offer cab and ridesharing companies with the opportunity to provide a service, while cutting costs on paying a staff. Of course Uber and the like would have to pay for vehicle maintenance but having vehicles that only require a computer to get a passenger from one place to another is exceptional. 

Passengers could place their request to have an Uber or cab pick them up at a specified location. Upon the vehicle’s arrival the passenger would notice no driver, only a fully equipped, well-maintained vehicle ready to take them to their next destination. The passenger could sit back and relax during their journey.

While some may be leery of getting into a vehicle without a driver, auto manufacturers are working to make the vehicles as safe as possible. The vehicles will be controlled by artificial intelligence (AI) software. The vehicles will also be equipped with sensors and other software to help vehicles be aware of their surroundings, which includes traffic lights, signs, and landmarks. The ability for a human to take over control of the vehicle is also an option, should the need arise.  

Another Benefit of Cabs and Ubers

The passenger could also take advantage of the automotive advertising. You might be asking yourself how anyone can enjoy advertising. We live in a world where ads are on television, on the radio, and we run into countless ads while surfing the internet. Most people attempt to avoid ads if possible. With ridesharing advertising there is a marked difference. Here’s a few ways how:

The ads are geo-targeted.

The ads offer a more one on one interaction between consumer and brand.

The ads are not mass produced.

Rideshare passengers can receive free items, discounts, and additional benefits during the tablet advertising experience.

Passengers can discover new restaurants and assorted businesses while riding in a cab or Uber/Lyft vehicle.

Getting Personal with Beacons

To many people the idea of personalized ads while riding in an Uber or cab might sound impossible. Even with all of the advances in technology and the internet how can ads be so personalized? Thanks to the technology of companies like Nexen, beacons help ensure these specialized ads and deals on out of home entertainment take place.

Nexen offers the opportunity for brands to advertise to geo-targeted audiences, such as those found in cabs and ridesharing vehicles. Companies have the ability to do this through beacons placed in these vehicles. The passenger enters the vehicle, and if their Bluetooth option is active on their phone or mobile device, the Bluetooth signal from the beacon interacts with said device. 

The mobile ads pop up. If interest is struck the passenger can begin interaction. Through this interaction the passenger could receive one of the previously mentioned benefits. All of this is done courtesy of technology utilized by Nexen.  For those concerned that Nexen, or other third parties, will gain access to their personal information it is not captured and stored.

In the future, when you are in need of a ride and find yourself calling a cab or Uber, you might find yourself in a driverless car. Take advantage of the privacy and the freedom of a ride without anyone but you and the passengers you want to join you.



Why is having Ads/Apps inside rideshare vehicles a big deal for your business?

Uber is growing so quickly that their name, which is German for “Super” has become a verb. For example, the phrase I am “Ubering” to the office” or “I will take an Uber” are now really common phrases. Uber claimed to have an approximate 500,000 individual users only in London. Additionally, in London alone, they are expecting to have over 42,000 drivers by March of next year. By taking into consideration our statistical average after interviewing over 100 individual drivers, we concluded that there is an average of 1.5 passengers per trip and an average of 20 trips/day. This translated into 400 trips/mo assuming 20 working days, equates to a total potential of 25,200,000 viewers/mo.

Looking at global statistical data provided by Uber in the Article pulished by (, we can assume a total global potential of 1.35 billion viewers/impression per month. 



Can Uber Ads be the next big thing for the AD Agencies?

Uber as a company has grown so rapidly that the actual name of the company has now become a verb in and of its own. Passengers and Uber clients are beginning to use the phrase "Uber it" as I will Uber my way home or we will"Uber it" to your house. Viuer estimates roughly nearly 400,000 rideshare drivers in the United States alone, and close to 1 million of the same throughout the entire world. At the end of last year they estimated a growing pase of 50,000 drivers per month continuing to climb exponentially. This means that in the unites states alone, there are around 2,000,000 trips per day in the Unites States alone.

What exactly does this mean for the Ad agencies and companies?

This gives us a total of approx. 1,460,000,000 possible impressions to capture in the United States alone. These impressions are validated, and come with a great amount of data regarding the purpose of the captive audiences trip. Brands from pharmaceuticals, consumer package goods, food, brews, finance and retailers should be jumping for joy. Transparent digital outdoor advertising with metrics has arrived. Welcome to a world with Viewswagen. - See more at: