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rideshare advertising

Rideshare Vehicles & Digital Transparent Glass Advertising

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Rideshare Vehicles & Digital Transparent Glass Advertising

The wave of the future is coming to rideshare vehicles near you. The concept of rideshare vehicles alone are an advancement as they help people safely get from one location to another. Rideshare vehicles also allow passengers to access special geo-targeted ads courtesy of in-vehicle ads. These ads are displayed on installed tablets or iPads. These ads are also accessible via the passenger’s personal smartphone or other mobile device.  Rideshare vehicle drivers now have the opportunity to target a completely different group outside of the vehicle through Digital Transparent Glass Advertising.

Digital Transparent Glass Advertising 

Advertising comes in many forms. It is possible to see ads while watching TV shows, listening to music, reading magazines and newspapers, you can even find ads whilst scrolling through your favorite social media apps. Developers have been working on another means for advertising, transparent glass. With this new technology, marketing agencies have the ability to have ads projected onto transparent glass on rideshare vehicles. 

How it Works

The technology involves the installation of a specialized device and material on the side rear windows of participating rideshare vehicles.  The material placed on the glass is custom made to fit the vehicle’s window(s) to its exact shape and size. The material on the windows allows for the display of digital ads while the rideshare vehicle is in operation but not while passengers are in the vehicle. Furthermore, the material placed on the windows does not prevent for the normal use of the window, such as opening and closing the window.  As the name suggests, Digital Transparent Glass Advertising, the passengers and driver of the vehicle can see out the windows with no obstruction. 

Pros to Digital Transparent Glass Advertising

There are numerous advantages to the use of Digital Transparent Glass Advertising in rideshare vehicles. Just a few of the pros include:

Geo-targeted Ads – The ads projected onto the transparent glass are specially targeted to different restaurants, stores, and entertainment venues within the route of the rideshare vehicle.

Eye-catching Display – The eye-catching, dynamic ads displayed on the windows of rideshare vehicle’s grab the attention of pedestrians who see the vehicle driving past. When surveyed, more than 40% of pedestrians noticed these ads when rideshare vehicles using the new technology drove around highly-populated metropolitan cities. People are also attracted to the ads when the rideshare vehicle is stopped at lights or pulled over on the side of the road to pick up or drop off a new fare. 

Increased Impressions & Conversions – Companies can benefit from the increased number of impressions and conversions that are a direct result of the Digital Transparent Glass Advertising. Rideshare drivers who drive around densely populated and crowded cities can see record breaking increases when compared to other means of advertising. One reason for this is almost 25% of people surveyed recalled the brand names used in the advertisements.

Ease of Use – Digital Transparent Glass Advertising is easy to use by the driver, as well as the companies interested in the technology. Drivers can control the ads via a remote control, while companies can monitor new and old campaigns, monitor impressions, and much more.

Advertising is essential for the success of companies of any size. With Digital Transparent Glass Advertising rideshare drivers have a new way to earn additional income with their vehicles. Furthermore, marketers have the ability to use digital ads on rideshare vehicles to reach pedestrians using targeted ads based on geolocation.  This can result in increased impressions which can turn observers of the digital ads into new customers. The future of advertising is here and everyone has the opportunity to benefit.

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The Benefits of Rideshare Ad Company Partnerships

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The Benefits of Rideshare Ad Company Partnerships

Ridesharing is big business around the globe. Based on statistical data, the top three ridesharing countries are China, the United States, and the United Kingdom, respectively. Notable rideshare providers include Uber, Lyft, and minicabs. In 2016 alone there were approximately 40 million active rideshare passengers each month. Around the world, assorted companies took note of this popular mode of transportation and realized it was an untapped resource for marketing. 

What Assorted Ad Agencies Realized

People searching for an alternative mode of transportation were not the only ones to take note of the new rideshare service. Companies such as Viuer recognized that rideshare vehicles were an untapped resource for advertising agencies. They envisioned how the popular mode of transportation would be an invaluable tool for advertising purposes.  With that in mind, Viuer created an in-vehicle advertising platform that ad agencies could utilize to get their ads in front of their client base.  Through the simple installation of iPads and/or tablets advertising agencies have a larger opportunity to reach out to current and potential customers.

When digital media agencies use Viuer’s platform they can have their ads placed in front of passengers when being transported by rideshare vehicles. Passengers can see ads related to their location and businesses in the vicinity with even more accuracy, courtesy of geo fencing. Geo fencing is a digital marketing tool that is highly effective in pinpointing a smartphone user’s geographic location. For passengers using the tablets and/or iPads installed in rideshare vehicles by Viuer those locations are even more accurate. Furthermore, when passengers choose to interact with the ads that show up on the in-vehicle devices, or their personal smartphones, this increases the number of impressions and conversions for those ads. When this occurs, the companies displaying their ads in rideshare vehicles can increase their bottom line.

Rideshare Expansion & Its Impact on Ad Agencies

As the number of rideshare drivers around the world enters the hundreds of thousands, and users in the billions, the opportunity for increased audience reach is extensive. Marketing teams and ad agencies can utilize direct advertising, with the ever increasing rideshare fleets, to get their ads seen by a much broader audience.  They also have the capabilities to get very specific in their targeting of current and potential customers.

Viuer and other rideshare ad agencies are realizing the best way to capitalize on this new marketing arena is to work together. Viuer has already partnered with an assortment of marketing platform groups, ad agencies and rideshare companies to maximize audience reach. Through a joint effort between these groups the potential for everyone to obtain their advertising and financial goals increases exponentially. 

Rideshare Users Benefit

When companies expand their marketing reach and increase their conversion rates and number of impressions they are making gains. There is another group that benefits tremendously from in-vehicle rideshare advertising, the passengers. Passengers that turn to Uber, Lyft and the like have the ability to reap the rewards of this new form of digital marketing. Rideshare passengers who interact with direct ads have the ability to earn free items, discounts, and other perks for local establishments.

As long as rideshare advertising companies partner together in an effort to expand their reach, everyone involved in the process benefits. 

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Viuer Expanding its Rideshare Driver Network

Viuer is a company that provides drivers of rideshare vehicles with the opportunity to make extra cash through in-vehicle advertising. Their innovative marketing platform is used by Uber, Lyft, and cab drivers around the globe.  Viuer has vehicles equipped with tablet advertising in cities throughout the UK and U.S.A. Recently Viuer expanded the number of rideshare vehicles utilizing their tablet advertising by 10,000 vehicles.

The Impact of the Expansion

Prior to this massive expansion rideshare vehicles around the globe were already numbering from around 120 to well over 270 vehicles per city. With 10,000 additional vehicles added between the United Kingdom and the United States the opportunity for marketers to get their marketing campaigns seen by an even larger section of the population increased drastically.

Companies in search of a larger reach, including multinational agencies, will have the opportunity to use this unassuming form of advertising to garner higher conversion rates and increase overall impressions. Agencies will also have the ability to target potential and repeat customers globally, instead of focusing on just the local market. 

The number of additional vehicles alone will benefit companies and agencies looking to expand their reach. As the Viuer platform also incorporates the utilization of geofencing this is yet another way marketing strategists can get in front of even more potential clients in very specific locations.

When looking at this on the global level it is possible to see how ridesharing advertising can increase its ability provide marketing agencies with the ability to interact with more people as well as better understand what they need and want. The data that is collected from ridesharing passengers who interact with these auto ads can lead to agencies offering them increased bargains and deals.

The Bottom Line

Viuer is a company interested in far more than professional gains. Viuer continues its mission to help rideshare drivers increase their revenue stream as well as helping advertisers get their video ads in front of more viewers. Through the simple installation of tablets utilizing Viuer’s advertising platform, rideshare drivers benefit as do the companies taking advantage of  this rideshare advertising platform. The addition of more than 10,000 vehicles to their network can only lead to the capturing of multinational agency campaigns and larger advertising accounts.

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How Rideshare Drivers can supplement their income

Since the inception of rideshare services, Uber and Lyft, more and more drivers are turning to the service as their job. In some cases, deciding to be an Uber or Lyft driver is out of necessity. The driver might have another job that does not provide them with enough income for their survival. Now, thanks to advanced technologies, Uber and Lyft drivers have the ability to supplement their income when driving passengers around. Do these drivers need to have yet another job? No, no additional job is required. All that is needed to supplement their income is the willingness to install an iPad or tablet for passengers in the backseat to use during travel.
 Just install an iPad or Tablet?
It is important to note that simply installing an iPad or tablet into a vehicle used for Uber or Lyft is not all that needs to be done. The driver needs to contact an agency, such as Viuer, to help them with rideshare advertising. That is what the iPad or tablet is used for, in-vehicle advertising.
The process is rather easy to understand. An Uber or Lyft driver that is interested in rideshare advertising contacts Viuer. If the driver does not have an iPad or tablet, it is possible for Viuer to supply the device. Once the devices are installed the staff at Viuer will ensure that advertisements for different brands will be transferred to the iPads installed in the rideshare vehicles. With the devices installed and the ads ready for display all that is needed are passengers.
When a driver picks up a passenger to take shopping, out to eat, to a movie, or home the passenger will view the devices installed in the Uber or Lyft. These passengers have the ability to see geo-targeted ads on these devices. With a bit of engagement, the passengers will have the opportunity to see new and special ads for assorted brands. The passengers can opt to engage with the ad through viewing a video, answering questions, commenting, or making a purchase. The engagement between the passengers and the ads is tracked via impressions and conversions.
The only thing that the Uber or Lyft driver needs to do to make money is continue to pick up passengers and allow them to use the installed devices. At the end of a month, the Uber or Lyft driver gets paid directly from Viuer. It truly is that easy to generate extra income without expending any additional energy. Drivers that make the decision to get involved in rideshare advertising have the ability to earn a couple hundred to $600 a month! If you are an Uber or Lyft driver, or you know someone who is, consider getting in on Uber advertising and earn extra cash with no additional work.

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Rideshare Vehicles: The Next Generation of Billboards

Television commercials, print ads, and billboards have all been common means for advertising. Commercials are also prevalent with some digital streaming services. In the age of technology, marketing teams and advertisers are looking for new ways to reach the consumers they depend on for their livelihood. In recent years, numerous agencies are finding ways in which to use vehicles for their advertising needs. One type of automotive advertising has been around for years, car wrap advertising. Another more recent form is rideshare advertising. The question many people are asking is as follows: can vehicle advertising legitimately work?

Car Wrap Advertising and NASCAR

NASCAR was not the first industry to use car wrap advertising but anyone familiar with the sport knows how effective it has become. Advertisers willing to pay the fees to have their brand, logo, or company mascot added to a NASCAR vehicle get to promote their company for the entirety of a season. Being a NASCAR sponsor is not cheap, but the long reaching benefits of the exposure to millions of NASCAR fans could be considered priceless to some.

Businesses of all sizes are coming to realize the intelligence behind car wrap advertising. Businesses can hire car owners to wrap their car in their company logo for additional exposure. The business will pay an individual to drive around with their car wrapped in their brand or logo and in turn get targeted advertising whenever the driver is on the road. 

Before running out to become the next vehicle billboard there are requirements to getting involved in car wrap advertising.

Driver must be 18 or older with a valid driver’s license

Vehicle must be in good condition and properly insured

Driver must be willing to drive a minimum of 1287 km (800 miles) per calendar month

Driver must not object to signing a binding contract prior to advertising for a company

Although not a requirement, drivers that live in, and drive around highly populated areas are deemed as more effective. The more distance covered and people that view the car wrap ads the more leads and returns the company receives. When it comes to car wrap advertising it is truly a win-win situation. Drivers have the ability to supplement their income if they are willing to alter the appearance of their vehicle with a car wrap and drive a predetermined distance while businesses get a mobile billboard advertising their products and services. It is not a stretch to imagine more vehicles traveling the streets with company adverts placed on them in the future.

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VIUER CLAIMS THEY ARE NOT REPLACING THE USE OF SMARTPHONE DEVICES ON RIDESHARE VEHICLES...

As a company, we are not trying to replace the use of smartphone devices on rideshare vehicles; alternatively, we are providing an advertising solution that will not only attract the eyes of potential customers, but more importantly will convince them to interact with the adverts on a level that has not yet been done before with modern day physical ads. This interaction not only increases the level of engagement with the tablet, but also serves as a medium for entertainment. Studies have shown that when entertainment is combined with advertisement, the effectiveness of the adverts increases by over 200 percent. Entertainment builds emotion and creates an experience. When you are able to create an emotional experience, the viewer is more likely to remember whatever message the advertiser is trying to impose. At Viuer, we believe that technology has allowed advertisement to be taken to a whole new level of engagement. This has been clearly applied on the internet, but now that we have access to internet connectivity pretty much anywhere, we can begin to apply these effective internet ads on a physical level as well by the use of tablet devices. Technology and the internet has allowed companies and advertisers to guide their audience wherever they choose to. With modern day websites we can control where we want our customer to go and what we want them to look at by using unique layouts, colors, figures among other tools. Moreover, we can extract data such as number of clicks or conversions, number of views or impressions, time spent on each page, and much more in order to accurately measure the effectiveness of each advertisement. By using tablet devices, we can also begin to extract this data on a physical level and potentially charge companies for adverts only by conversions. This decreases the amount of investment companies spend on physical adverts and sequentially increases their return on investment. Internet application to physical ads is the future of advertisement and Viuer believes that its presence in rideshare vehicles is just the beginning..

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VIUER - NOT JUST A MARKETING SOLUTION, ITS AN ENTERTAINMENT PLATFORM AS WELL...

Viuer is the new platform for rideshare advertising and entertainment. Our team focuses strongly on creating new and innovative ways to advertise static and dynamic content using tablet devices with online access. By using a tablet, Viuer engages their clients about 100 times more than a general modern day advert would. As a new generation, we understand the applications that tablets and modern day smartphones can be used for. That being said, by applying the same concept globally inside rideshare vehicles, we can increase the effectiveness of physical ads by replacing them with tablet devices. At Viuer, we are not only trying to provide marketing solutions for companies, we also strive to create a memorable traveling experience for our passengers. 

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Who are our customers? / Target Market

Brands from pharmaceuticals, consumer packaged goods, food, brews, finance and retailers are just a few of many that can benefit from this lucrative service. Transparent digital and physical advertising with metrics has arrived. Welcome to the revolutionary new world of advertisement with Viuer.
 

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Passionate about driving?

Viuer allows all types of vehicles that drivers are currently using in Uber to advertise and partner along with us. It is important to note that most passengers inside the vehicles are using Uber because they do not own a personal vehicle themselves. Through the use of rideshre advertising, Uber passengers are also most likely to give the Uber driver a positive star rating once they have completed their rideshare trip. Additionally, Uber ride are a great medium for advertising as you have a great deal of tourists as potential clients which have a great likely hood of purchasing your products and services via advertising on the inside the rideshare vehicle. Additionally Viuer is the perfect chance for Uber drivers to make additional income at no extra cost. All they simply have to do is add the tablets to the back seat of the car, we provide all the instruments needed and we will take care of the ad displays inside the Uber car. It is important to note that the more passengers you are able to convice to buy the products displayed on the ads, the more income you are able to make. This proves the effectiveness off this platform as it is based on real conversions stimulated by advertising through Uber drivers in rideshare vehicles. - See more at: http://www.viuer.com/about

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Viuer is the new rideshare advertising platform

Rideshare advertising is the latest trend for innovative advertisers. Vehicle Advertising with Viuer is the perfect medium to communicate your ads with potential customers. Although some brand might benefit more than others using this platform, it is a growing marketing system with a lot of potential. If you drive for Uber, this is your chance to make additional profit with no extra work. - See more at: http://www.viuer.com/about

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