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mobile advertising

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Viuer and Instal Partnership to Change Rideshare Advertising

Viuer is a company that understands the importance of smartphones and smart devices for people around the global. The average owner of a smartphone is on their device for approximately 3.5 hours a day. This number is only expected to increase with each passing year. What do the users of devices do while on their smartphones? According to research 90% of the time smartphone users are using the internet it’s through APPs. Users of tablets aren’t far behind devoting 77% of their internet time on APPs. Armed with this knowledge Viuer and Instal have decided to join forces and bring native APP advertising to passengers of minicabs and rideshare vehicles.

Viuer and Rideshare Advertising

Since it’s outset, Viuer has been working in conjunction with the likes of popular rideshare services, Uber and Lyft to help businesses of all sizes get their ads in front of rideshare passengers. Rideshare advertising is a huge industry that continues to expand exponentially. Most recently Viuer also teamed up with the likes of minicab to expand the reach of businesses to potential customers in both the UK and the USA. 

Viuer’s advertising marketing platform allows businesses to have their ads displayed on smart devices installed in participating rideshare vehicles. Passengers view targeted ads that are relevant to their location and not just mass marketed ads. While on a trip from the office to a restaurant, shopping mall, airport and the like passengers are served up the opportunity to engage with ads related to local business establishments. Utilizing geo-fenced targeted campaigns businesses can put into play targeted ads for potential customers. 

With the number of rideshare vehicles registered with Viuer globally averaging anywhere from 120 to 270 per city the marketing reach for businesses continues to increase. Businesses are seeing their number of impressions and conversions increasing. Furthermore, they are gathering invaluable data which aids in the creation of future ads. 

Instal and Native APP Advertising

The founders of the company, Instal, also understand the importance and the possibilities that lie in the hands of smartphone and tablet users. Their mobile marketing platform focuses on the games and APPs that so many smart device users install and use on their devices. The most important aspect to Instal is their usage of native advertising. 

Studies have proven that native advertising in APPs receive a significantly higher engagement rate than traditional banner ads. With a 20 to 60 percent higher engagement rate it is easy to see why this type of advertising is preferential for rideshare advertising. In addition, retention rates with native advertising are higher by three times the alternative. Overall, Instal’s marketing platform has the ability to help businesses get in front of, and acquire new customers and clients, but also increases the chance to retain said client bases. 

Joining Forces – Viuer & Instal

The partnership of Viuer and Instal is going to be a game changer for in-vehicle advertising. Utilizing the best of both marketing platforms businesses will see an increase in their client base and ROI. With thousands of rideshare vehicles and minicab drivers installing the Viuer tablets, which are using the native APP advertising, businesses will surpass their previous numbers related to client base acquisition and retention. It is important to note that businesses will also benefit from the traditional mobile banners and other innovative ad formats available with Instal. The biggest winner in the partnership between these two successful mobile marketing platforms will ultimately be the numerous passengers using minicabs and rideshare vehicles globally.

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Mobile Advertising. Everyone wins!

Reading the title you might be asking yourself, “How can everyone win when it comes to mobile advertising.” Simply put, everyone involved in mobile advertising gets something from the process. There are companies, such as Viuer and We Are Nexen, who work with assorted brands, as well as ridesharing providers Uber and Lyft, to get mobile-ads to passengers. The brands get exposure geared to a specific target, the drivers get compensated for offering rideshare advertising, and Viuer and We Are Nexen, get compensated for helping the other parties involved.
How Does This Work?
Plainly speaking, small and large companies need to get the word out there in order to get customer engagement. Radio, print, and television ads can get the word out about assorted products and services but in the high tech world we live, that is just not enough. Many major brands are turning to in-vehicle advertising.
Auto ads start with finding the correct digital media agency. When a brand finds the right agency they can pair up with the likes of a provider of beacon ads, or tablet advertising. Ridesharing services, such as Uber and Lyft, have already incorporated both of these forms of technology into their vehicles.
The Passenger
The passengers that utilize these ridesharing services are the ultimate winners when it comes to mobile advertising. Since they are not driving they have the opportunity to either use the tablet or iPad provided in most ridesharing vehicles, or they can use their own mobile device.
With beacons, such as those provided by the likes of We Are Nexen, the passenger is able to get personalized engagement from brands for out-of-home advertising. This is possible through a Bluetooth signal that the beacon sends out to the passenger’s mobile device. The passenger gets personalized 1 on 1 engagement with a brand where they can get free items, or discounts in exchange for watching videos, reading something, or making an initial purchase.
When it comes to Uber advertising, companies like Viuer offer brands with the ability to provide geo-targeted ads to passengers. Compelling and engagement driven ads are visible on the installed tablets or iPads in the Uber vehicles. The passenger might see a coupon for a local restaurant, movie house, or even Starbucks. The passenger can choose to engage with the ads in order to receive something free or discounted. The best part about this type of mobile ads is that they are not random, they are specifically designed to include businesses in the general area of where the passenger is picked up and ultimately dropped off.
Through the beauty of modern technology, potential consumers can reap the rewards of ads that are more individual focused and not mass media focused. Instead of randomly surfing the web, social media, or interacting with friends when going from point A to point B, passengers now have the opportunity to get deals, freebies, and other assorted bargains for minimal engagement on their mobile device.

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