Viewing entries tagged
geo-targeted ads

Comment

Expanding Brand Reach - Geofences and Beacons Advertising

Successful businesses of any size are aware that advertising and marketing are essential to reaching current and potential consumers. The viewing of commercials, even on paid streaming television services, is quite common. These commercials reach out to mass numbers of viewers in an effort to increase the sale of goods and services. More technology based, and forward thinking companies, such as We Are Nexen, are gearing towards another outlet to help expand the reach of different brands. They are implementing an open network that utilizes geofences and beacons. Companies like We Are Nexen are aware that old school advertising is nothing compared to the future of beacon and geo-targeted ads.


Geofences & Beacons
In the world of mobile advertising the utilization of geofences and beacons means the difference between specific, targeted reach to mass audiences and personalized and individually targeted audiences.


Geofences – Geofences is a form of technology that helps with location based targeting of specific areas through a virtual fence.  When a geofence is established in a mall, airport, a specific area of a city, mobile devices that enter or exit the virtual fence area, interaction with those devices occur via Wi-Fi signals and GPS.
The data collected from geofences affords marketing agencies and brands with the ability to get very specific and real-time data with relation to mobile users who enter and exit targeted areas established by a geofence. This data assists in the generation of push notifications on mobile devices for people in and out of the virtual fence. It also helps in the improvement of app interaction for the mobile device user.
Beacons – Beacons are devices that can be placed in a broad array of locations. They can be placed within vehicles, in stores, airports, subways and more. Beacons purchased from We Are Nexen are battery operated. These batteries have a typical lifespan of 2 years. Beacons send out signals over Bluetooth technology when an application on a mobile device triggers the signal to be sent. Information is transmitted via the mobile devices internet connection.
These signals afford for the start of interaction between partners or brands using the beacon and the mobile device. The individual user has the ability to see ads, alerts, and offers from specific companies that may trigger an interaction. This interaction may start with the viewing of a video, which generates interest, and the user goes on to make a purchase. This conversion leads to customer loyalty and customer rewards. It also helps improve the relationship and trust with the brand.
When it comes to mobile ads, times are changing. The use of geofences and beacons allow for the individual connection between a brand and a mobile device user. Brands get important information regarding the habits of current and potential consumers, while the consumers benefit in the form of discounts, freebies, and other deals. All parties involved benefit from this technology and things will only get better for everyone.

 

Comment

Comment

Using Geo-Targeted Ads for Client Base Expansion

In the business world if you want to keep, and/or expand, the client base you have you need to understand the importance of marketing. It is essential to have a marketing team that understands the tools and techniques from the past need to be updated. It is essential for a company to remain relevant and in the forefront of the consumer market to help ensure their continued success. One of the current ways companies, such as Nexen, is helping brands reach their client base is via geo-targeted ads.

Why Geo-Targeted Ads Matter

Unlike other forms of advertising, geo-targeted ads are exactly that, they are targeted to potential customers in a specific area. Nexen helps marketing teams reach their client base via the use of beacons. Beacons are devices installed within ridesharing vehicles. While a passenger is traveling from their pickup location to their final destination, a signal from the beacon is sent to the passenger’s smartphone or other mobile device. This signal, which triggers geo-targeted ads, only reaches the user’s device if the Bluetooth technology is turned active.

The geo-targeting aspect to beacon advertising helps brands initiate interaction with consumers during their daily commute. When the ad or notification pops up on the user’s device they are given the opportunity to ignore it, exit our, or interact. For the curious, these ads are not random or sent out to just anyone. The ability to determine the user’s current location allows companies to interact with potential customers in the area. The idea behind geo-targeted ads is to reach potential customers in the moment. 

As a provider of out of home mobile entertainment, mobile device users have the ability to use the open network, the beacons afford, for countless purposes. It is possible to get geo-targeted ads for sports, gaming, comedy, dining, shopping and so much more. The targeted individual will receive an announcement that triggers brand and consumer engagement in real time. If the consumer is interested in the announcement or ad shown they could follow through with answering a survey, watching a video, or clicking a link. The ultimate goal is for the consumer to make a purchase which leads to further targeted ads and loyalty rewards.

From a business point of view, geo-targeted advertising has the potential to expand a brand’s reach exponentially. When looking at the practice from the consumer’s perspective, this type of ad will assist individuals in getting the deals and benefits they want exactly when they want them most. Even if that interaction starts from catching a lift from a rideshare provider like Uber or Lyft.

Comment