Viewing entries tagged
automotive advertising

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Viuer and Instal Partnership to Change Rideshare Advertising

Viuer is a company that understands the importance of smartphones and smart devices for people around the global. The average owner of a smartphone is on their device for approximately 3.5 hours a day. This number is only expected to increase with each passing year. What do the users of devices do while on their smartphones? According to research 90% of the time smartphone users are using the internet it’s through APPs. Users of tablets aren’t far behind devoting 77% of their internet time on APPs. Armed with this knowledge Viuer and Instal have decided to join forces and bring native APP advertising to passengers of minicabs and rideshare vehicles.

Viuer and Rideshare Advertising

Since it’s outset, Viuer has been working in conjunction with the likes of popular rideshare services, Uber and Lyft to help businesses of all sizes get their ads in front of rideshare passengers. Rideshare advertising is a huge industry that continues to expand exponentially. Most recently Viuer also teamed up with the likes of minicab to expand the reach of businesses to potential customers in both the UK and the USA. 

Viuer’s advertising marketing platform allows businesses to have their ads displayed on smart devices installed in participating rideshare vehicles. Passengers view targeted ads that are relevant to their location and not just mass marketed ads. While on a trip from the office to a restaurant, shopping mall, airport and the like passengers are served up the opportunity to engage with ads related to local business establishments. Utilizing geo-fenced targeted campaigns businesses can put into play targeted ads for potential customers. 

With the number of rideshare vehicles registered with Viuer globally averaging anywhere from 120 to 270 per city the marketing reach for businesses continues to increase. Businesses are seeing their number of impressions and conversions increasing. Furthermore, they are gathering invaluable data which aids in the creation of future ads. 

Instal and Native APP Advertising

The founders of the company, Instal, also understand the importance and the possibilities that lie in the hands of smartphone and tablet users. Their mobile marketing platform focuses on the games and APPs that so many smart device users install and use on their devices. The most important aspect to Instal is their usage of native advertising. 

Studies have proven that native advertising in APPs receive a significantly higher engagement rate than traditional banner ads. With a 20 to 60 percent higher engagement rate it is easy to see why this type of advertising is preferential for rideshare advertising. In addition, retention rates with native advertising are higher by three times the alternative. Overall, Instal’s marketing platform has the ability to help businesses get in front of, and acquire new customers and clients, but also increases the chance to retain said client bases. 

Joining Forces – Viuer & Instal

The partnership of Viuer and Instal is going to be a game changer for in-vehicle advertising. Utilizing the best of both marketing platforms businesses will see an increase in their client base and ROI. With thousands of rideshare vehicles and minicab drivers installing the Viuer tablets, which are using the native APP advertising, businesses will surpass their previous numbers related to client base acquisition and retention. It is important to note that businesses will also benefit from the traditional mobile banners and other innovative ad formats available with Instal. The biggest winner in the partnership between these two successful mobile marketing platforms will ultimately be the numerous passengers using minicabs and rideshare vehicles globally.

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Using a Digital Media Agency to Reach New Audiences

Globally businesses of all sizes are in the eternal search to reach current customers and generate potential client leads. Sticking to the old tried and true marketing and advertising techniques can be beneficial but not as successful as turning to more modern options, such as a digital media agency. A media agency of this sort understands the importance and potential reach that comes with utilizing the internet, smart phones and other mobile devices to reach both a current and potential client base.
How Digital Media Agencies Help
A smart digital media agency understands the importance of reaching out to people on their smart phones and mobile devices. This can be done via ads on social media sites and well as being done through in-vehicle advertising. With people taking their smart phones and mobile devices with them virtually everywhere it is possible to generate ads that reach people on the go.
There are digital media agencies who understand that one way to reach people to generate potential leads is to get their attention during their commute. There are countless opportunities to even send targeted ads to individuals that use Uber or Lyft to get to a broad array of destinations. Why is rideshare advertising so important? Based on reports individuals that typically turn to the likes of Uber and Lyft are a group of individuals that tend to have more disposable income and feel more comfortable with starting and completing e-commerce transactions.
A passenger that hires an Uber to take them out to eat with friends is more inclined to have their interests piqued by a targeted ad on their mobile device or installed iPads or tablets in the vehicle. Media agencies and marketing teams can generate geo-fences to geo-target passengers using an Uber within a designated area in a city or town. An alert can go off on their smart phone or the installed tablet in the rideshare vehicle. The passenger then has the opportunity to respond to the advert, either by reading something, watching a video, commenting or making a purchase.
When interactions are made, leads are generated and in some cases clicks are turned into conversions. The brand’s name gets further exposure, the new client gains a new product or service, and the rideshare vehicle driver also benefits.
The Future of Advertising
Although the standard forms of marketing will always be in use, it is apparent that there is a need for the utilization of digital media agencies. As long as people have their smart phones and have access to mobile devices, such as iPads in rideshare vehicles, brands will be able to reach current and potential customers with new advertising opportunities afforded by the likes of Viuer and digitial media agencies.

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Beacons: A new tool for Mobile Advertising

At one time in history, the most important beacons were lighthouses. Their bright light helped bring ships out to see safely to land. Today, thanks to technology, beacons have a completely different meaning. Beacons of the modern age are becoming important tools for geo-targeted-ads. 

The Basics of Beacons:

Companies like Nexen are becoming part of one of the newest and most effective marketing techniques by using beacon devices. These devices help with proximity marketing. A beacon is a device that can be installed in a vehicle and additional locations. Once the beacon is installed and operational it acts as an important signal. This signal is transmitted via BLE, Bluetooth Low Energy. Any smart phone, or mobile device with Bluetooth enabled will receive this signal. It is essential that mobile device users understand that the beacons will have no impact on their personal device if Bluetooth is not enabled.

What does the signal do? The beacon’s signal will discover the location of the mobile device courtesy of installed applications with location-based notifications on. With the location of the device discovered, the device user will receive push notifications and mobile ads. The most important aspect to these ads is that they will not be random in the sense they will be for just any business. With beacon advertising, the in-vehicle advertising will be based around the vehicle, and the mobile device owner’s, current location. 

Utilizing beacons allows companies that have partnered with them to better understand their client base. Furthermore, the beacons allow for the delivery of more personal and relevant mobile ads, as opposed to blanket ads that are commonly used to cover a large geographical area. This more personalized form of mobile advertising allows the marketing teams of companies to give their client base exactly what they want, when it is relevant and useful.

What Role Does Nexen Play in Beacon Ads?

Many companies have already found many different locations for their beacons. Subways, airports, stores and the like are common locations for beacons offering push notifications and geo-targeted-ads to consumers. Nexen realized that the majority of those locations were not mobile. This realization, and the increased use of rideshare services such as Uber and Lyft, opened their eyes to a new way to bring out-of-home (OOH) entertainment to mobile users. 

By providing an open network and beacons to Uber and Lyft drivers, companies have a new way to reach their client-base. While commuting, if the passenger has a mobile device with Bluetooth enabled they will receive specialized ads from brands partnering with Nexen. The Brand will receive specific information related to that user, including their location and their interests. If an ad appears on the Uber passenger’s cell phone for a movie trailer and the trailer is then watched, the brand may offer the user a discount or something free in exchange for an online order.  The user could be for tickets for the movie at a movie theater near the passenger. Upon purchasing the tickets, the company will receive additional relevant information and in return give the Uber passenger a free soundtrack, or other additional bonus for their purchase.

The Big Picture

Nexen and its ability to offer beacons and an open network is a game changer. They have proven to be a topnotch provider of OOH entertainment. Nexen offers a powerful tool for mobile advertising, brands are afforded an opportunity to target individuals through their specific needs, and mobile device users get special offers geared directly to them. There is no doubt that in the world of marketing one of the best new tools around is the beacon.

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OOH Mobile Entertainment / Advertising: A trend or here to stay?

We see it every day, people rushing from one place to another with their smartphone or other mobile device in their hand. Their main intent when invented was to offer a means to contact a family member, friend, boss, or colleague when on the go. Do people still use their chosen mobile device for communication purposes, of course they do, but that is not where their usage ends.

Today those mobile devices are used for much more. One of the top uses is OOH mobile entertainment. People turn to their mobile devices to enjoy their favorite out-of-home entertainment. No longer do people have to be at home to watch their favorite movie or TV show. It is even possible to watch concerts and sporting events. All from the convenience of a smartphone or tablet! 

People living in a metro area are much more apt to get on their mobile device to entertain themselves.  Let’s be truthful, if you are subjected to riding a bus, subway, taking an Uber or a Lyft from home to work, the commute can be rather dull. OOH mobile entertainment makes those daily commutes much more pleasurable. 

Bring on the Beacons!

Accessing OOH mobile entertainment does require some technology. In the world of smartphones and Wi-Fi that will not come as a shock to many. The latest device used by companies, such as Nexen, is the beacon. The beacon is a device installed in airports, subway stations, and most recently in ridesharing vehicles such as Uber. The main object of the beacon is to send geo-targeted-ads to mobile devices, one example is Uber passengers.  The beacon connects to the user’s mobile device through its Bluetooth functionality and an app. It can then send mobile ads to the user which relate to the Uber passenger’s current location.

Here is a potential scenario. An individual hires an Uber to go from work to home. On the ride the Uber passenger is looking at their mobile device. With beacon advertising the passenger will get push notifications for discounts, or deals, to a nearby restaurant, bar, or Starbucks. The passenger may choose to use the discount and make a stop at Starbucks before continuing home.

In another scenario one of the beacon ads might encourage the Uber passenger to watch the official trailer to a movie releasing soon. With nothing better to do the Uber passenger watches the trailer on their mobile device and is then rewarded after leaving feedback on the video. This reward might include access to the movie’s entire soundtrack via streaming service or free download. In other cases, the viewer of the trailer might receive a discount on theater tickets to see the movie.

Everyone Benefits!

When it comes to OOH mobile entertainment and beacon technology everyone wins. Busy individuals with lengthy commutes have the ability to be entertained as well as obtain discounts and deals on assorted goods and services. Brands using beacon advertising have access to invaluable data which can help with marketing and consumer targeting. As long as people have mobile devices and easy access to goods and services, OOH mobile entertainment will only continue to increase in popularity. In turn beacon advertising by companies, such as Nexen, will increase in use.

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Automotive Advertising: The wave of the future?

People need to get from point A to point B. Most people find that owning their own vehicle is the ideal way to accomplish this endeavour. Other people find the cost of owning a vehicle is out of their budget. These individuals turn to public transportation, biking, taxi cabs, and most recently, on-demand ridesharing services, such as Uber and Lyft. When it comes to the likes of Uber and Lyft, car owners also turn to the ridesharing service when they are unable to drive their own vehicle home from one location to another.

Car Advertising to a Captive Audience

Companies, such as Viuer, have come to the realization that advertisers can benefit from the captive audience that is an Uber or Lyft passenger. How is this possible? With the advent of mobile devices, such as cell phones, tablets, and iPads, as well as mobile data including vehicle-embedded 4G LTE broadband internet, digital ads can be placed inside Uber and Lyft vehicles. 

Drivers of these Uber and Lyft vehicles can opt to incorporate in-vehicle advertising into their automobiles. This is possible through the installation of one or more iPads or tablets into the vehicle that the passengers would have the ability to use. The iPads or tablets would feature specific ads provided by rideshare advertising companies to the Uber or Lyft drivers. 

The in-vehicle advertising is not the same as commercials on a standard television. The ads featured are not random. The ads are directly related to a passengers pick-up and drop-off points. Furthermore, the iPads or tablets installed in rideshare vehicles will feature a GPS map. The passenger will see assorted images and videos displayed on the screen throughout their trip. They have the option to select one of the images to get a better view of the specific ad. In many cases, the ad might offer the passenger with a discount on their ride, or a discount or coupon code for a specific business establishment along their travel route. 

One such example might be a local coffee house offering a free cup of coffee with the purchase of a pastry if the passenger asks their driver to stop at that specific coffee house. The possibilities are endless when it comes to what companies choose to use in rideshare advertising. The information and data collected will provide companies with marketing analysis essential for the creation of the most relevant ads and promotions for their customers. 

Companies, such as Viuer, who are making Lyft and Uber advertising a reality, have the potential to change the marketing strategies implemented globally. Marketing teams will have the ability to further target their consumer audiences, which in turn could lead to greater, leads, impressions, and conversions. The end result of this new form of in-vehicle advertising is benefits to the consumers.

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Viuer is the new rideshare advertising platform

Rideshare advertising is the latest trend for innovative advertisers. Vehicle Advertising with Viuer is the perfect medium to communicate your ads with potential customers. Although some brand might benefit more than others using this platform, it is a growing marketing system with a lot of potential. If you drive for Uber, this is your chance to make additional profit with no extra work. - See more at: http://www.viuer.com/about

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