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Uber Ads

The Benefits of Rideshare Ad Company Partnerships

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The Benefits of Rideshare Ad Company Partnerships

Ridesharing is big business around the globe. Based on statistical data, the top three ridesharing countries are China, the United States, and the United Kingdom, respectively. Notable rideshare providers include Uber, Lyft, and minicabs. In 2016 alone there were approximately 40 million active rideshare passengers each month. Around the world, assorted companies took note of this popular mode of transportation and realized it was an untapped resource for marketing. 

What Assorted Ad Agencies Realized

People searching for an alternative mode of transportation were not the only ones to take note of the new rideshare service. Companies such as Viuer recognized that rideshare vehicles were an untapped resource for advertising agencies. They envisioned how the popular mode of transportation would be an invaluable tool for advertising purposes.  With that in mind, Viuer created an in-vehicle advertising platform that ad agencies could utilize to get their ads in front of their client base.  Through the simple installation of iPads and/or tablets advertising agencies have a larger opportunity to reach out to current and potential customers.

When digital media agencies use Viuer’s platform they can have their ads placed in front of passengers when being transported by rideshare vehicles. Passengers can see ads related to their location and businesses in the vicinity with even more accuracy, courtesy of geo fencing. Geo fencing is a digital marketing tool that is highly effective in pinpointing a smartphone user’s geographic location. For passengers using the tablets and/or iPads installed in rideshare vehicles by Viuer those locations are even more accurate. Furthermore, when passengers choose to interact with the ads that show up on the in-vehicle devices, or their personal smartphones, this increases the number of impressions and conversions for those ads. When this occurs, the companies displaying their ads in rideshare vehicles can increase their bottom line.

Rideshare Expansion & Its Impact on Ad Agencies

As the number of rideshare drivers around the world enters the hundreds of thousands, and users in the billions, the opportunity for increased audience reach is extensive. Marketing teams and ad agencies can utilize direct advertising, with the ever increasing rideshare fleets, to get their ads seen by a much broader audience.  They also have the capabilities to get very specific in their targeting of current and potential customers.

Viuer and other rideshare ad agencies are realizing the best way to capitalize on this new marketing arena is to work together. Viuer has already partnered with an assortment of marketing platform groups, ad agencies and rideshare companies to maximize audience reach. Through a joint effort between these groups the potential for everyone to obtain their advertising and financial goals increases exponentially. 

Rideshare Users Benefit

When companies expand their marketing reach and increase their conversion rates and number of impressions they are making gains. There is another group that benefits tremendously from in-vehicle rideshare advertising, the passengers. Passengers that turn to Uber, Lyft and the like have the ability to reap the rewards of this new form of digital marketing. Rideshare passengers who interact with direct ads have the ability to earn free items, discounts, and other perks for local establishments.

As long as rideshare advertising companies partner together in an effort to expand their reach, everyone involved in the process benefits. 

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Beacons: A new tool for Mobile Advertising

At one time in history, the most important beacons were lighthouses. Their bright light helped bring ships out to see safely to land. Today, thanks to technology, beacons have a completely different meaning. Beacons of the modern age are becoming important tools for geo-targeted-ads. 

The Basics of Beacons:

Companies like Nexen are becoming part of one of the newest and most effective marketing techniques by using beacon devices. These devices help with proximity marketing. A beacon is a device that can be installed in a vehicle and additional locations. Once the beacon is installed and operational it acts as an important signal. This signal is transmitted via BLE, Bluetooth Low Energy. Any smart phone, or mobile device with Bluetooth enabled will receive this signal. It is essential that mobile device users understand that the beacons will have no impact on their personal device if Bluetooth is not enabled.

What does the signal do? The beacon’s signal will discover the location of the mobile device courtesy of installed applications with location-based notifications on. With the location of the device discovered, the device user will receive push notifications and mobile ads. The most important aspect to these ads is that they will not be random in the sense they will be for just any business. With beacon advertising, the in-vehicle advertising will be based around the vehicle, and the mobile device owner’s, current location. 

Utilizing beacons allows companies that have partnered with them to better understand their client base. Furthermore, the beacons allow for the delivery of more personal and relevant mobile ads, as opposed to blanket ads that are commonly used to cover a large geographical area. This more personalized form of mobile advertising allows the marketing teams of companies to give their client base exactly what they want, when it is relevant and useful.

What Role Does Nexen Play in Beacon Ads?

Many companies have already found many different locations for their beacons. Subways, airports, stores and the like are common locations for beacons offering push notifications and geo-targeted-ads to consumers. Nexen realized that the majority of those locations were not mobile. This realization, and the increased use of rideshare services such as Uber and Lyft, opened their eyes to a new way to bring out-of-home (OOH) entertainment to mobile users. 

By providing an open network and beacons to Uber and Lyft drivers, companies have a new way to reach their client-base. While commuting, if the passenger has a mobile device with Bluetooth enabled they will receive specialized ads from brands partnering with Nexen. The Brand will receive specific information related to that user, including their location and their interests. If an ad appears on the Uber passenger’s cell phone for a movie trailer and the trailer is then watched, the brand may offer the user a discount or something free in exchange for an online order.  The user could be for tickets for the movie at a movie theater near the passenger. Upon purchasing the tickets, the company will receive additional relevant information and in return give the Uber passenger a free soundtrack, or other additional bonus for their purchase.

The Big Picture

Nexen and its ability to offer beacons and an open network is a game changer. They have proven to be a topnotch provider of OOH entertainment. Nexen offers a powerful tool for mobile advertising, brands are afforded an opportunity to target individuals through their specific needs, and mobile device users get special offers geared directly to them. There is no doubt that in the world of marketing one of the best new tools around is the beacon.

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Automotive Advertising: The wave of the future?

People need to get from point A to point B. Most people find that owning their own vehicle is the ideal way to accomplish this endeavour. Other people find the cost of owning a vehicle is out of their budget. These individuals turn to public transportation, biking, taxi cabs, and most recently, on-demand ridesharing services, such as Uber and Lyft. When it comes to the likes of Uber and Lyft, car owners also turn to the ridesharing service when they are unable to drive their own vehicle home from one location to another.

Car Advertising to a Captive Audience

Companies, such as Viuer, have come to the realization that advertisers can benefit from the captive audience that is an Uber or Lyft passenger. How is this possible? With the advent of mobile devices, such as cell phones, tablets, and iPads, as well as mobile data including vehicle-embedded 4G LTE broadband internet, digital ads can be placed inside Uber and Lyft vehicles. 

Drivers of these Uber and Lyft vehicles can opt to incorporate in-vehicle advertising into their automobiles. This is possible through the installation of one or more iPads or tablets into the vehicle that the passengers would have the ability to use. The iPads or tablets would feature specific ads provided by rideshare advertising companies to the Uber or Lyft drivers. 

The in-vehicle advertising is not the same as commercials on a standard television. The ads featured are not random. The ads are directly related to a passengers pick-up and drop-off points. Furthermore, the iPads or tablets installed in rideshare vehicles will feature a GPS map. The passenger will see assorted images and videos displayed on the screen throughout their trip. They have the option to select one of the images to get a better view of the specific ad. In many cases, the ad might offer the passenger with a discount on their ride, or a discount or coupon code for a specific business establishment along their travel route. 

One such example might be a local coffee house offering a free cup of coffee with the purchase of a pastry if the passenger asks their driver to stop at that specific coffee house. The possibilities are endless when it comes to what companies choose to use in rideshare advertising. The information and data collected will provide companies with marketing analysis essential for the creation of the most relevant ads and promotions for their customers. 

Companies, such as Viuer, who are making Lyft and Uber advertising a reality, have the potential to change the marketing strategies implemented globally. Marketing teams will have the ability to further target their consumer audiences, which in turn could lead to greater, leads, impressions, and conversions. The end result of this new form of in-vehicle advertising is benefits to the consumers.

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Rideshare Vehicles: The Next Generation of Billboards

Television commercials, print ads, and billboards have all been common means for advertising. Commercials are also prevalent with some digital streaming services. In the age of technology, marketing teams and advertisers are looking for new ways to reach the consumers they depend on for their livelihood. In recent years, numerous agencies are finding ways in which to use vehicles for their advertising needs. One type of automotive advertising has been around for years, car wrap advertising. Another more recent form is rideshare advertising. The question many people are asking is as follows: can vehicle advertising legitimately work?

Car Wrap Advertising and NASCAR

NASCAR was not the first industry to use car wrap advertising but anyone familiar with the sport knows how effective it has become. Advertisers willing to pay the fees to have their brand, logo, or company mascot added to a NASCAR vehicle get to promote their company for the entirety of a season. Being a NASCAR sponsor is not cheap, but the long reaching benefits of the exposure to millions of NASCAR fans could be considered priceless to some.

Businesses of all sizes are coming to realize the intelligence behind car wrap advertising. Businesses can hire car owners to wrap their car in their company logo for additional exposure. The business will pay an individual to drive around with their car wrapped in their brand or logo and in turn get targeted advertising whenever the driver is on the road. 

Before running out to become the next vehicle billboard there are requirements to getting involved in car wrap advertising.

Driver must be 18 or older with a valid driver’s license

Vehicle must be in good condition and properly insured

Driver must be willing to drive a minimum of 1287 km (800 miles) per calendar month

Driver must not object to signing a binding contract prior to advertising for a company

Although not a requirement, drivers that live in, and drive around highly populated areas are deemed as more effective. The more distance covered and people that view the car wrap ads the more leads and returns the company receives. When it comes to car wrap advertising it is truly a win-win situation. Drivers have the ability to supplement their income if they are willing to alter the appearance of their vehicle with a car wrap and drive a predetermined distance while businesses get a mobile billboard advertising their products and services. It is not a stretch to imagine more vehicles traveling the streets with company adverts placed on them in the future.

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Viuer is the new rideshare advertising platform

Rideshare advertising is the latest trend for innovative advertisers. Vehicle Advertising with Viuer is the perfect medium to communicate your ads with potential customers. Although some brand might benefit more than others using this platform, it is a growing marketing system with a lot of potential. If you drive for Uber, this is your chance to make additional profit with no extra work. - See more at: http://www.viuer.com/about

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