Viewing entries in
vehicle advertising

Comment

Using Geo-Targeted Ads for Client Base Expansion

In the business world if you want to keep, and/or expand, the client base you have you need to understand the importance of marketing. It is essential to have a marketing team that understands the tools and techniques from the past need to be updated. It is essential for a company to remain relevant and in the forefront of the consumer market to help ensure their continued success. One of the current ways companies, such as Nexen, is helping brands reach their client base is via geo-targeted ads.

Why Geo-Targeted Ads Matter

Unlike other forms of advertising, geo-targeted ads are exactly that, they are targeted to potential customers in a specific area. Nexen helps marketing teams reach their client base via the use of beacons. Beacons are devices installed within ridesharing vehicles. While a passenger is traveling from their pickup location to their final destination, a signal from the beacon is sent to the passenger’s smartphone or other mobile device. This signal, which triggers geo-targeted ads, only reaches the user’s device if the Bluetooth technology is turned active.

The geo-targeting aspect to beacon advertising helps brands initiate interaction with consumers during their daily commute. When the ad or notification pops up on the user’s device they are given the opportunity to ignore it, exit our, or interact. For the curious, these ads are not random or sent out to just anyone. The ability to determine the user’s current location allows companies to interact with potential customers in the area. The idea behind geo-targeted ads is to reach potential customers in the moment. 

As a provider of out of home mobile entertainment, mobile device users have the ability to use the open network, the beacons afford, for countless purposes. It is possible to get geo-targeted ads for sports, gaming, comedy, dining, shopping and so much more. The targeted individual will receive an announcement that triggers brand and consumer engagement in real time. If the consumer is interested in the announcement or ad shown they could follow through with answering a survey, watching a video, or clicking a link. The ultimate goal is for the consumer to make a purchase which leads to further targeted ads and loyalty rewards.

From a business point of view, geo-targeted advertising has the potential to expand a brand’s reach exponentially. When looking at the practice from the consumer’s perspective, this type of ad will assist individuals in getting the deals and benefits they want exactly when they want them most. Even if that interaction starts from catching a lift from a rideshare provider like Uber or Lyft.

Comment

Comment

The Many Forms of Car Advertising

Marketing agencies have found numerous ways to promote their customers goods and services. They have utilized the old standbys of print, television, and radio for decades. In the mobile, instant gratification generation in which we live now, they have been forced to investigate new areas. For this very reason auto ads, in assorted ways, has become a standard option. Some of the most common types include rideshare advertising, beacon ads, and car wrap advertising.

All about Rideshare Advertising

Most people have heard about ridesharing services such as Uber and Lyft. Other ridesharing services include traditional cabs. The difference between the two, from a marketing standpoint, is the ability of the drivers to use their vehicles as means to help a media agency share ads with their passengers. 

Courtesy of companies such as Viuer, companies have started tapping into in-vehicle advertising. When a passenger gets into an Uber they may see a pre-installed tablet or iPad for their use.  While on their trip in the vehicle from one place to another the devices will display both interactive and static ads. These auto ads are geared toward the specific locations in which the vehicle travels and the passenger(s).    

While the passenger is in the vehicle they can interact with the ads on the iPad or tablet and receive a host of special offers and deals. This helps the company expand its reach, generating a larger audience and the passenger gains a host of benefits through their interactions. Furthermore, for participating in rideshare advertising the driver of the Uber vehicle receives monetary compensation. In-vehicle advertising offers everyone the opportunity to get what they desire.

Reaching the Masses with Beacon Ads

A beacon can be considered a source of light which draws attention to something; a prime example is a lighthouse. When it comes to mobile ads, beacons are a devices installed in rideshare vehicles, that offer geo-targeted ads to passengers. These ads are displayed on the passengers tablet or mobile device via Bluetooth signal. Devices without Bluetooth technology turned on, will not receive any ads.

For the companies utilizing this form of beacon advertising, they have access to a metrics dashboard. The dashboard provides them with essential information crucial in the generation of ads for targeting potential and current clients. On the flipside, the passenger that interacts with the ads appearing on their device obtains something as well. 

As many of these ads deal with OOH (Out of Home) Entertainment, the mobile user will view an announcement regarding a new movie, show or the like. Through their interest in the ads and their interaction they have the opportunity to purchase items and upon the conversion of said item, are later offered other discounts or freebies. Many people consider this a perk of being loyal to a brand. Companies, such as Nexen, which offer beacons to rideshare drivers and the like, are clear in that when the passenger interacts with the beacon generated ads their personal information is never stored on the beacon.

The Wonders of Car Wraps

Car wraps are not a new concept. Anyone that has seen a NASCAR race or even just one of the vehicles used in the races has seen corporate logos on vehicles. Other people may have seen them on the side of a cab or bus. In addition to in-vehicle ads, companies like Viuer are turning to car wraps. 

Car wraps are an easy way for companies to get their brand out to the masses in a simple way. The wraps are placed on the vehicles and everywhere the driver goes, people will have the opportunity to view the wrap. This type of ad can be changed out easily and has the potential to reach anywhere from hundreds to thousands of people. With the brand ad in an individual’s subconscious that may cause the individual to look for the company online, social media, or ask their family and friends about said brand.

Ever Evolving

 As long as there is the need for a media agency, types of advertising will take on many forms. It is blatantly clear that through the creation of  in-vehicle and beacon ads, as well as car wraps, that they means by which companies get their name out there is ever evolving. This can only lead to better opportunities for all involved including the companies, drivers, and targeted current and potential consumers.

Comment

Comment

VIUER CLAIMS THEY ARE NOT REPLACING THE USE OF SMARTPHONE DEVICES ON RIDESHARE VEHICLES...

As a company, we are not trying to replace the use of smartphone devices on rideshare vehicles; alternatively, we are providing an advertising solution that will not only attract the eyes of potential customers, but more importantly will convince them to interact with the adverts on a level that has not yet been done before with modern day physical ads. This interaction not only increases the level of engagement with the tablet, but also serves as a medium for entertainment. Studies have shown that when entertainment is combined with advertisement, the effectiveness of the adverts increases by over 200 percent. Entertainment builds emotion and creates an experience. When you are able to create an emotional experience, the viewer is more likely to remember whatever message the advertiser is trying to impose. At Viuer, we believe that technology has allowed advertisement to be taken to a whole new level of engagement. This has been clearly applied on the internet, but now that we have access to internet connectivity pretty much anywhere, we can begin to apply these effective internet ads on a physical level as well by the use of tablet devices. Technology and the internet has allowed companies and advertisers to guide their audience wherever they choose to. With modern day websites we can control where we want our customer to go and what we want them to look at by using unique layouts, colors, figures among other tools. Moreover, we can extract data such as number of clicks or conversions, number of views or impressions, time spent on each page, and much more in order to accurately measure the effectiveness of each advertisement. By using tablet devices, we can also begin to extract this data on a physical level and potentially charge companies for adverts only by conversions. This decreases the amount of investment companies spend on physical adverts and sequentially increases their return on investment. Internet application to physical ads is the future of advertisement and Viuer believes that its presence in rideshare vehicles is just the beginning..

Comment

Comment

VIUER - NOT JUST A MARKETING SOLUTION, ITS AN ENTERTAINMENT PLATFORM AS WELL...

Viuer is the new platform for rideshare advertising and entertainment. Our team focuses strongly on creating new and innovative ways to advertise static and dynamic content using tablet devices with online access. By using a tablet, Viuer engages their clients about 100 times more than a general modern day advert would. As a new generation, we understand the applications that tablets and modern day smartphones can be used for. That being said, by applying the same concept globally inside rideshare vehicles, we can increase the effectiveness of physical ads by replacing them with tablet devices. At Viuer, we are not only trying to provide marketing solutions for companies, we also strive to create a memorable traveling experience for our passengers. 

Comment

Comment

Why is having Ads/Apps inside rideshare vehicles a big deal for your business?

Uber is growing so quickly that their name, which is German for “Super” has become a verb. For example, the phrase I am “Ubering” to the office” or “I will take an Uber” are now really common phrases. Uber claimed to have an approximate 500,000 individual users only in London. Additionally, in London alone, they are expecting to have over 42,000 drivers by March of next year. By taking into consideration our statistical average after interviewing over 100 individual drivers, we concluded that there is an average of 1.5 passengers per trip and an average of 20 trips/day. This translated into 400 trips/mo assuming 20 working days, equates to a total potential of 25,200,000 viewers/mo.

Looking at global statistical data provided by Uber in the Article pulished by (http://www.forbes.com/sites/ellenhuet/2014/12/17/uber-says-its-doing-1-million-rides-per-day-140-million-in-last-year/), we can assume a total global potential of 1.35 billion viewers/impression per month. 

Comment