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Viuer Expanding its Rideshare Driver Network

Viuer is a company that provides drivers of rideshare vehicles with the opportunity to make extra cash through in-vehicle advertising. Their innovative marketing platform is used by Uber, Lyft, and cab drivers around the globe.  Viuer has vehicles equipped with tablet advertising in cities throughout the UK and U.S.A. Recently Viuer expanded the number of rideshare vehicles utilizing their tablet advertising by 10,000 vehicles.

The Impact of the Expansion

Prior to this massive expansion rideshare vehicles around the globe were already numbering from around 120 to well over 270 vehicles per city. With 10,000 additional vehicles added between the United Kingdom and the United States the opportunity for marketers to get their marketing campaigns seen by an even larger section of the population increased drastically.

Companies in search of a larger reach, including multinational agencies, will have the opportunity to use this unassuming form of advertising to garner higher conversion rates and increase overall impressions. Agencies will also have the ability to target potential and repeat customers globally, instead of focusing on just the local market. 

The number of additional vehicles alone will benefit companies and agencies looking to expand their reach. As the Viuer platform also incorporates the utilization of geofencing this is yet another way marketing strategists can get in front of even more potential clients in very specific locations.

When looking at this on the global level it is possible to see how ridesharing advertising can increase its ability provide marketing agencies with the ability to interact with more people as well as better understand what they need and want. The data that is collected from ridesharing passengers who interact with these auto ads can lead to agencies offering them increased bargains and deals.

The Bottom Line

Viuer is a company interested in far more than professional gains. Viuer continues its mission to help rideshare drivers increase their revenue stream as well as helping advertisers get their video ads in front of more viewers. Through the simple installation of tablets utilizing Viuer’s advertising platform, rideshare drivers benefit as do the companies taking advantage of  this rideshare advertising platform. The addition of more than 10,000 vehicles to their network can only lead to the capturing of multinational agency campaigns and larger advertising accounts.

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Using Geo-Targeted Ads for Client Base Expansion

In the business world if you want to keep, and/or expand, the client base you have you need to understand the importance of marketing. It is essential to have a marketing team that understands the tools and techniques from the past need to be updated. It is essential for a company to remain relevant and in the forefront of the consumer market to help ensure their continued success. One of the current ways companies, such as Nexen, is helping brands reach their client base is via geo-targeted ads.

Why Geo-Targeted Ads Matter

Unlike other forms of advertising, geo-targeted ads are exactly that, they are targeted to potential customers in a specific area. Nexen helps marketing teams reach their client base via the use of beacons. Beacons are devices installed within ridesharing vehicles. While a passenger is traveling from their pickup location to their final destination, a signal from the beacon is sent to the passenger’s smartphone or other mobile device. This signal, which triggers geo-targeted ads, only reaches the user’s device if the Bluetooth technology is turned active.

The geo-targeting aspect to beacon advertising helps brands initiate interaction with consumers during their daily commute. When the ad or notification pops up on the user’s device they are given the opportunity to ignore it, exit our, or interact. For the curious, these ads are not random or sent out to just anyone. The ability to determine the user’s current location allows companies to interact with potential customers in the area. The idea behind geo-targeted ads is to reach potential customers in the moment. 

As a provider of out of home mobile entertainment, mobile device users have the ability to use the open network, the beacons afford, for countless purposes. It is possible to get geo-targeted ads for sports, gaming, comedy, dining, shopping and so much more. The targeted individual will receive an announcement that triggers brand and consumer engagement in real time. If the consumer is interested in the announcement or ad shown they could follow through with answering a survey, watching a video, or clicking a link. The ultimate goal is for the consumer to make a purchase which leads to further targeted ads and loyalty rewards.

From a business point of view, geo-targeted advertising has the potential to expand a brand’s reach exponentially. When looking at the practice from the consumer’s perspective, this type of ad will assist individuals in getting the deals and benefits they want exactly when they want them most. Even if that interaction starts from catching a lift from a rideshare provider like Uber or Lyft.

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The Future of Ridesharing

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The Future of Ridesharing

The Future of Ridesharing

We have truly reached a point in our history where things are becoming more like a science fiction movie.  There was once a time where driverless cars were only featured in movies, television shows, and cartoons. Today, driverless cars are a reality. These automated cars are now on the road in different countries around the globe. They offer riders a new car experience as well as potentially becoming real competition for ridesharing services such as Uber and Lyft.

Lyft Takes a Step into the Future

In early December, Lyft introduced driverless cars to its ridesharing client base in Boston. Smartphone users now have the opportunity to have a vehicle arrive to drive them around with no human driver in the car. This leaves the rider to have an entirely automated experience. Instead of having a Lyft driver to converse with, explain where you need to go, the passenger would deal with an automatic driver experience.

Rider Freedom

With self-driven cars the freedom and independence of rideshare passengers could flourish. The elderly or those unable to drive would have a means to get around without feeling completely dependent on another person. In essence, if Uber adds self-driven vehicles to its fleet of drivers, or if other companies branch out and create their own line of driverless ridesharing vehicles, passengers using these services would almost be driving a vehicle all their own. That is without the expense of car ownership.

Get More from a Ride in Automated Cars

There are other benefits to riding in an automated vehicle other than getting around on an almost independent level. Uber, Lyft, and other companies utilizing driverless cars can also include tablets or iPads in their vehicles to offer in-vehicle advertising. Companies such as Viuer, ensure these advertising mediums are placed in these vehicles. As a passenger, these devices offer the opportunity to find deals on freebies at local businesses. Passengers can then inform their driverless car to stop at a restaurant or other establishment to take advantage of the sale or deal. 

As technology continues to make advances, people will be able to use driverless vehicles to get wherever they want to go. They will also have the ability to get geo-targeted in-vehicle ads geared toward them while on their trip. The limits to what the ridesharing vehicles of the future can and will provide is endless.

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