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Geo-Targeted Advertising

Rideshare Vehicles & Digital Transparent Glass Advertising

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Rideshare Vehicles & Digital Transparent Glass Advertising

The wave of the future is coming to rideshare vehicles near you. The concept of rideshare vehicles alone are an advancement as they help people safely get from one location to another. Rideshare vehicles also allow passengers to access special geo-targeted ads courtesy of in-vehicle ads. These ads are displayed on installed tablets or iPads. These ads are also accessible via the passenger’s personal smartphone or other mobile device.  Rideshare vehicle drivers now have the opportunity to target a completely different group outside of the vehicle through Digital Transparent Glass Advertising.

Digital Transparent Glass Advertising 

Advertising comes in many forms. It is possible to see ads while watching TV shows, listening to music, reading magazines and newspapers, you can even find ads whilst scrolling through your favorite social media apps. Developers have been working on another means for advertising, transparent glass. With this new technology, marketing agencies have the ability to have ads projected onto transparent glass on rideshare vehicles. 

How it Works

The technology involves the installation of a specialized device and material on the side rear windows of participating rideshare vehicles.  The material placed on the glass is custom made to fit the vehicle’s window(s) to its exact shape and size. The material on the windows allows for the display of digital ads while the rideshare vehicle is in operation but not while passengers are in the vehicle. Furthermore, the material placed on the windows does not prevent for the normal use of the window, such as opening and closing the window.  As the name suggests, Digital Transparent Glass Advertising, the passengers and driver of the vehicle can see out the windows with no obstruction. 

Pros to Digital Transparent Glass Advertising

There are numerous advantages to the use of Digital Transparent Glass Advertising in rideshare vehicles. Just a few of the pros include:

Geo-targeted Ads – The ads projected onto the transparent glass are specially targeted to different restaurants, stores, and entertainment venues within the route of the rideshare vehicle.

Eye-catching Display – The eye-catching, dynamic ads displayed on the windows of rideshare vehicle’s grab the attention of pedestrians who see the vehicle driving past. When surveyed, more than 40% of pedestrians noticed these ads when rideshare vehicles using the new technology drove around highly-populated metropolitan cities. People are also attracted to the ads when the rideshare vehicle is stopped at lights or pulled over on the side of the road to pick up or drop off a new fare. 

Increased Impressions & Conversions – Companies can benefit from the increased number of impressions and conversions that are a direct result of the Digital Transparent Glass Advertising. Rideshare drivers who drive around densely populated and crowded cities can see record breaking increases when compared to other means of advertising. One reason for this is almost 25% of people surveyed recalled the brand names used in the advertisements.

Ease of Use – Digital Transparent Glass Advertising is easy to use by the driver, as well as the companies interested in the technology. Drivers can control the ads via a remote control, while companies can monitor new and old campaigns, monitor impressions, and much more.

Advertising is essential for the success of companies of any size. With Digital Transparent Glass Advertising rideshare drivers have a new way to earn additional income with their vehicles. Furthermore, marketers have the ability to use digital ads on rideshare vehicles to reach pedestrians using targeted ads based on geolocation.  This can result in increased impressions which can turn observers of the digital ads into new customers. The future of advertising is here and everyone has the opportunity to benefit.

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Using a Digital Media Agency to Reach New Audiences

Globally businesses of all sizes are in the eternal search to reach current customers and generate potential client leads. Sticking to the old tried and true marketing and advertising techniques can be beneficial but not as successful as turning to more modern options, such as a digital media agency. A media agency of this sort understands the importance and potential reach that comes with utilizing the internet, smart phones and other mobile devices to reach both a current and potential client base.
How Digital Media Agencies Help
A smart digital media agency understands the importance of reaching out to people on their smart phones and mobile devices. This can be done via ads on social media sites and well as being done through in-vehicle advertising. With people taking their smart phones and mobile devices with them virtually everywhere it is possible to generate ads that reach people on the go.
There are digital media agencies who understand that one way to reach people to generate potential leads is to get their attention during their commute. There are countless opportunities to even send targeted ads to individuals that use Uber or Lyft to get to a broad array of destinations. Why is rideshare advertising so important? Based on reports individuals that typically turn to the likes of Uber and Lyft are a group of individuals that tend to have more disposable income and feel more comfortable with starting and completing e-commerce transactions.
A passenger that hires an Uber to take them out to eat with friends is more inclined to have their interests piqued by a targeted ad on their mobile device or installed iPads or tablets in the vehicle. Media agencies and marketing teams can generate geo-fences to geo-target passengers using an Uber within a designated area in a city or town. An alert can go off on their smart phone or the installed tablet in the rideshare vehicle. The passenger then has the opportunity to respond to the advert, either by reading something, watching a video, commenting or making a purchase.
When interactions are made, leads are generated and in some cases clicks are turned into conversions. The brand’s name gets further exposure, the new client gains a new product or service, and the rideshare vehicle driver also benefits.
The Future of Advertising
Although the standard forms of marketing will always be in use, it is apparent that there is a need for the utilization of digital media agencies. As long as people have their smart phones and have access to mobile devices, such as iPads in rideshare vehicles, brands will be able to reach current and potential customers with new advertising opportunities afforded by the likes of Viuer and digitial media agencies.

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Using Geo-Targeted Ads for Client Base Expansion

In the business world if you want to keep, and/or expand, the client base you have you need to understand the importance of marketing. It is essential to have a marketing team that understands the tools and techniques from the past need to be updated. It is essential for a company to remain relevant and in the forefront of the consumer market to help ensure their continued success. One of the current ways companies, such as Nexen, is helping brands reach their client base is via geo-targeted ads.

Why Geo-Targeted Ads Matter

Unlike other forms of advertising, geo-targeted ads are exactly that, they are targeted to potential customers in a specific area. Nexen helps marketing teams reach their client base via the use of beacons. Beacons are devices installed within ridesharing vehicles. While a passenger is traveling from their pickup location to their final destination, a signal from the beacon is sent to the passenger’s smartphone or other mobile device. This signal, which triggers geo-targeted ads, only reaches the user’s device if the Bluetooth technology is turned active.

The geo-targeting aspect to beacon advertising helps brands initiate interaction with consumers during their daily commute. When the ad or notification pops up on the user’s device they are given the opportunity to ignore it, exit our, or interact. For the curious, these ads are not random or sent out to just anyone. The ability to determine the user’s current location allows companies to interact with potential customers in the area. The idea behind geo-targeted ads is to reach potential customers in the moment. 

As a provider of out of home mobile entertainment, mobile device users have the ability to use the open network, the beacons afford, for countless purposes. It is possible to get geo-targeted ads for sports, gaming, comedy, dining, shopping and so much more. The targeted individual will receive an announcement that triggers brand and consumer engagement in real time. If the consumer is interested in the announcement or ad shown they could follow through with answering a survey, watching a video, or clicking a link. The ultimate goal is for the consumer to make a purchase which leads to further targeted ads and loyalty rewards.

From a business point of view, geo-targeted advertising has the potential to expand a brand’s reach exponentially. When looking at the practice from the consumer’s perspective, this type of ad will assist individuals in getting the deals and benefits they want exactly when they want them most. Even if that interaction starts from catching a lift from a rideshare provider like Uber or Lyft.

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