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Car Advertising

Rideshare Vehicles & Digital Transparent Glass Advertising

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Rideshare Vehicles & Digital Transparent Glass Advertising

The wave of the future is coming to rideshare vehicles near you. The concept of rideshare vehicles alone are an advancement as they help people safely get from one location to another. Rideshare vehicles also allow passengers to access special geo-targeted ads courtesy of in-vehicle ads. These ads are displayed on installed tablets or iPads. These ads are also accessible via the passenger’s personal smartphone or other mobile device.  Rideshare vehicle drivers now have the opportunity to target a completely different group outside of the vehicle through Digital Transparent Glass Advertising.

Digital Transparent Glass Advertising 

Advertising comes in many forms. It is possible to see ads while watching TV shows, listening to music, reading magazines and newspapers, you can even find ads whilst scrolling through your favorite social media apps. Developers have been working on another means for advertising, transparent glass. With this new technology, marketing agencies have the ability to have ads projected onto transparent glass on rideshare vehicles. 

How it Works

The technology involves the installation of a specialized device and material on the side rear windows of participating rideshare vehicles.  The material placed on the glass is custom made to fit the vehicle’s window(s) to its exact shape and size. The material on the windows allows for the display of digital ads while the rideshare vehicle is in operation but not while passengers are in the vehicle. Furthermore, the material placed on the windows does not prevent for the normal use of the window, such as opening and closing the window.  As the name suggests, Digital Transparent Glass Advertising, the passengers and driver of the vehicle can see out the windows with no obstruction. 

Pros to Digital Transparent Glass Advertising

There are numerous advantages to the use of Digital Transparent Glass Advertising in rideshare vehicles. Just a few of the pros include:

Geo-targeted Ads – The ads projected onto the transparent glass are specially targeted to different restaurants, stores, and entertainment venues within the route of the rideshare vehicle.

Eye-catching Display – The eye-catching, dynamic ads displayed on the windows of rideshare vehicle’s grab the attention of pedestrians who see the vehicle driving past. When surveyed, more than 40% of pedestrians noticed these ads when rideshare vehicles using the new technology drove around highly-populated metropolitan cities. People are also attracted to the ads when the rideshare vehicle is stopped at lights or pulled over on the side of the road to pick up or drop off a new fare. 

Increased Impressions & Conversions – Companies can benefit from the increased number of impressions and conversions that are a direct result of the Digital Transparent Glass Advertising. Rideshare drivers who drive around densely populated and crowded cities can see record breaking increases when compared to other means of advertising. One reason for this is almost 25% of people surveyed recalled the brand names used in the advertisements.

Ease of Use – Digital Transparent Glass Advertising is easy to use by the driver, as well as the companies interested in the technology. Drivers can control the ads via a remote control, while companies can monitor new and old campaigns, monitor impressions, and much more.

Advertising is essential for the success of companies of any size. With Digital Transparent Glass Advertising rideshare drivers have a new way to earn additional income with their vehicles. Furthermore, marketers have the ability to use digital ads on rideshare vehicles to reach pedestrians using targeted ads based on geolocation.  This can result in increased impressions which can turn observers of the digital ads into new customers. The future of advertising is here and everyone has the opportunity to benefit.

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The Many Forms of Car Advertising

Marketing agencies have found numerous ways to promote their customers goods and services. They have utilized the old standbys of print, television, and radio for decades. In the mobile, instant gratification generation in which we live now, they have been forced to investigate new areas. For this very reason auto ads, in assorted ways, has become a standard option. Some of the most common types include rideshare advertising, beacon ads, and car wrap advertising.

All about Rideshare Advertising

Most people have heard about ridesharing services such as Uber and Lyft. Other ridesharing services include traditional cabs. The difference between the two, from a marketing standpoint, is the ability of the drivers to use their vehicles as means to help a media agency share ads with their passengers. 

Courtesy of companies such as Viuer, companies have started tapping into in-vehicle advertising. When a passenger gets into an Uber they may see a pre-installed tablet or iPad for their use.  While on their trip in the vehicle from one place to another the devices will display both interactive and static ads. These auto ads are geared toward the specific locations in which the vehicle travels and the passenger(s).    

While the passenger is in the vehicle they can interact with the ads on the iPad or tablet and receive a host of special offers and deals. This helps the company expand its reach, generating a larger audience and the passenger gains a host of benefits through their interactions. Furthermore, for participating in rideshare advertising the driver of the Uber vehicle receives monetary compensation. In-vehicle advertising offers everyone the opportunity to get what they desire.

Reaching the Masses with Beacon Ads

A beacon can be considered a source of light which draws attention to something; a prime example is a lighthouse. When it comes to mobile ads, beacons are a devices installed in rideshare vehicles, that offer geo-targeted ads to passengers. These ads are displayed on the passengers tablet or mobile device via Bluetooth signal. Devices without Bluetooth technology turned on, will not receive any ads.

For the companies utilizing this form of beacon advertising, they have access to a metrics dashboard. The dashboard provides them with essential information crucial in the generation of ads for targeting potential and current clients. On the flipside, the passenger that interacts with the ads appearing on their device obtains something as well. 

As many of these ads deal with OOH (Out of Home) Entertainment, the mobile user will view an announcement regarding a new movie, show or the like. Through their interest in the ads and their interaction they have the opportunity to purchase items and upon the conversion of said item, are later offered other discounts or freebies. Many people consider this a perk of being loyal to a brand. Companies, such as Nexen, which offer beacons to rideshare drivers and the like, are clear in that when the passenger interacts with the beacon generated ads their personal information is never stored on the beacon.

The Wonders of Car Wraps

Car wraps are not a new concept. Anyone that has seen a NASCAR race or even just one of the vehicles used in the races has seen corporate logos on vehicles. Other people may have seen them on the side of a cab or bus. In addition to in-vehicle ads, companies like Viuer are turning to car wraps. 

Car wraps are an easy way for companies to get their brand out to the masses in a simple way. The wraps are placed on the vehicles and everywhere the driver goes, people will have the opportunity to view the wrap. This type of ad can be changed out easily and has the potential to reach anywhere from hundreds to thousands of people. With the brand ad in an individual’s subconscious that may cause the individual to look for the company online, social media, or ask their family and friends about said brand.

Ever Evolving

 As long as there is the need for a media agency, types of advertising will take on many forms. It is blatantly clear that through the creation of  in-vehicle and beacon ads, as well as car wraps, that they means by which companies get their name out there is ever evolving. This can only lead to better opportunities for all involved including the companies, drivers, and targeted current and potential consumers.

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