Ridesharing is big business around the globe. Based on statistical data, the top three ridesharing countries are China, the United States, and the United Kingdom, respectively. Notable rideshare providers include Uber, Lyft, and minicabs. In 2016 alone there were approximately 40 million active rideshare passengers each month. Around the world, assorted companies took note of this popular mode of transportation and realized it was an untapped resource for marketing.
What Assorted Ad Agencies Realized
People searching for an alternative mode of transportation were not the only ones to take note of the new rideshare service. Companies such as Viuer recognized that rideshare vehicles were an untapped resource for advertising agencies. They envisioned how the popular mode of transportation would be an invaluable tool for advertising purposes. With that in mind, Viuer created an in-vehicle advertising platform that ad agencies could utilize to get their ads in front of their client base. Through the simple installation of iPads and/or tablets advertising agencies have a larger opportunity to reach out to current and potential customers.
When digital media agencies use Viuer’s platform they can have their ads placed in front of passengers when being transported by rideshare vehicles. Passengers can see ads related to their location and businesses in the vicinity with even more accuracy, courtesy of geo fencing. Geo fencing is a digital marketing tool that is highly effective in pinpointing a smartphone user’s geographic location. For passengers using the tablets and/or iPads installed in rideshare vehicles by Viuer those locations are even more accurate. Furthermore, when passengers choose to interact with the ads that show up on the in-vehicle devices, or their personal smartphones, this increases the number of impressions and conversions for those ads. When this occurs, the companies displaying their ads in rideshare vehicles can increase their bottom line.
Rideshare Expansion & Its Impact on Ad Agencies
As the number of rideshare drivers around the world enters the hundreds of thousands, and users in the billions, the opportunity for increased audience reach is extensive. Marketing teams and ad agencies can utilize direct advertising, with the ever increasing rideshare fleets, to get their ads seen by a much broader audience. They also have the capabilities to get very specific in their targeting of current and potential customers.
Viuer and other rideshare ad agencies are realizing the best way to capitalize on this new marketing arena is to work together. Viuer has already partnered with an assortment of marketing platform groups, ad agencies and rideshare companies to maximize audience reach. Through a joint effort between these groups the potential for everyone to obtain their advertising and financial goals increases exponentially.
Rideshare Users Benefit
When companies expand their marketing reach and increase their conversion rates and number of impressions they are making gains. There is another group that benefits tremendously from in-vehicle rideshare advertising, the passengers. Passengers that turn to Uber, Lyft and the like have the ability to reap the rewards of this new form of digital marketing. Rideshare passengers who interact with direct ads have the ability to earn free items, discounts, and other perks for local establishments.
As long as rideshare advertising companies partner together in an effort to expand their reach, everyone involved in the process benefits.