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Viuer Expanding its Rideshare Driver Network

Viuer is a company that provides drivers of rideshare vehicles with the opportunity to make extra cash through in-vehicle advertising. Their innovative marketing platform is used by Uber, Lyft, and cab drivers around the globe.  Viuer has vehicles equipped with tablet advertising in cities throughout the UK and U.S.A. Recently Viuer expanded the number of rideshare vehicles utilizing their tablet advertising by 10,000 vehicles.

The Impact of the Expansion

Prior to this massive expansion rideshare vehicles around the globe were already numbering from around 120 to well over 270 vehicles per city. With 10,000 additional vehicles added between the United Kingdom and the United States the opportunity for marketers to get their marketing campaigns seen by an even larger section of the population increased drastically.

Companies in search of a larger reach, including multinational agencies, will have the opportunity to use this unassuming form of advertising to garner higher conversion rates and increase overall impressions. Agencies will also have the ability to target potential and repeat customers globally, instead of focusing on just the local market. 

The number of additional vehicles alone will benefit companies and agencies looking to expand their reach. As the Viuer platform also incorporates the utilization of geofencing this is yet another way marketing strategists can get in front of even more potential clients in very specific locations.

When looking at this on the global level it is possible to see how ridesharing advertising can increase its ability provide marketing agencies with the ability to interact with more people as well as better understand what they need and want. The data that is collected from ridesharing passengers who interact with these auto ads can lead to agencies offering them increased bargains and deals.

The Bottom Line

Viuer is a company interested in far more than professional gains. Viuer continues its mission to help rideshare drivers increase their revenue stream as well as helping advertisers get their video ads in front of more viewers. Through the simple installation of tablets utilizing Viuer’s advertising platform, rideshare drivers benefit as do the companies taking advantage of  this rideshare advertising platform. The addition of more than 10,000 vehicles to their network can only lead to the capturing of multinational agency campaigns and larger advertising accounts.

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Viuer Partners with Mincabit

In the world of ridesharing advertising platforms Viuer is among the best. Viuer’s innovative technology has allowed numerous companies and marketing agencies to get their ads in front of rideshare passengers using both Uber and Lyft. Now the in-vehicle advertising leader is expanding its reach by partnering with Minicabit.

What Is Minicabit?

People need to use a taxi or a cab from time to time. In those instances it can be difficult to find the lowest rates possible without spending a lot of time making random phone calls. Minicabit has come in to save a person from the time and aggravation that goes into locating the cheapest fare from one location to another. Here’s how it works.

The potential passenger enters all relevant information including:

Locations for pickup & drop-off

Date & Time

Number of passengers (luggage if applicable)

Once this is complete a list of quotes appears for the passenger(s) to choose from. These quotes come from active cab and taxi drivers around the UK. All that remains is for the potential passenger to select the cab that best fits their needs. With 50,000 vehicles in the Minicabit network - minicab passengers are going to benefit from the competitive prices offered from the assorted local rideshare vehicles. 

Benefits for the Partnership between Viuer and Minicabit

The partnership between Viuer and Minicabit is one that is going to benefit all parties involved. Viuer has the opportunity to expand the number of auto ads that taxi passengers view and interact with during their ridesharing trips. This can lead to increased impressions for the companies and agencies that turn to Viuer’s ridesharing advertising platform for their marketing needs. 

Passengers have the opportunity to benefit from the lowest cab fares available via the easy to use Minicabit. Passengers also benefit from the reduction of stress and time associated with finding the lowest rates for cab rides available. Furthermore, passengers that book a ride with a vehicle tablet advertising offered by Viuer have the opportunity to see and interact with ads during their travels. These ads may allow them to receive free offers or discounts from assorted establishments near to, or where the passenger is being dropped off.

The big winner in the partnership between Viuer and Minicabit is the passengers that turn to ridesharing vehicles when they need a ride. Passengers get the rides they need to and from airports, restaurants, other businesses, and private homes. 

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Ways companies benefit from different forms of advertising.

Companies of all sizes have a need for advertising. Small local businesses that depend solely on word of mouth will not generate as much business as businesses with a well put together advertising campaign. Hiring a media agency or a marketing team can help steer the owners of a company into the correct advertising direction.


Types of Advertising
When it comes to advertising it is possible to list numerous types. Some options companies turn to include print ads, television and radio ads, as well as billboards. Brands also search for engagement with their potential and current customers via social media ads, street advertising, car wrap advertising, and smart phone and tablet advertising.


Each type of advertising offers a different reach for a company. Most people are aware that ads viewed on television or in mass printed publications reach a much larger audience than the likes of car wrap, smart phone and tablet advertising. The key difference between these mass advertising campaigns found on TV and those on smart phones is typically the number of impressions and conversions.


Audience Reach
Reaching the right audience is essential if a brand wants to get the right impressions, leads, and conversions. Mass media ad campaigns might generate a large number of leads but if the brand is not conveniently located, conversions, or sales, may never occur. How many times have you viewed an ad on television only to attempt to locate that company in your area? Your search finds you falling flat. Either the company is not local or they are not offering the deal or service offered in the ad. This can lead to frustration with a particular brand.


One way that companies can solve this dilemma incorporates more targeted ad campaigns. One way to do this is to reach people via car wrap advertising. Although there is no hard and fast way to calculate the number of impressions this type of ad may generate, it is very true that when a vehicle drives around with a car wrap ad, interest is piqued by those that live in the area in which the vehicle travels.


Another type of advertising that has a higher success rate when it comes to geo-targeted ads is tablet advertising. It has become commonplace for ridesharing companies, such as Lyft and Uber, even some cabs, to install iPads and tablets onto the front seat headrests in a vehicle. These devices are then visible and accessible by passengers being transported in the backseat.  What makes these devices more effective for advertising campaigns is that the ads that appear on the devices are specifically targeted to people living and working in specified locations.


Ads can pop up for local business establishes ranging from cafes, to restaurants, bars, stores, and even entertainment venues. The passenger might recognize a location they have seen but never visited. The person may be curious and thus clicks on the ad, starting viewer engagement. The viewing of that ad could result in a potential lead and often times to conversions. By simply having the option to share very location specific ads in ridesharing vehicles, brands can reach and establish new relationships with a new customer. Furthermore, by offering discounts, freebies, or assorted deals following a purchase, brands can increase customer loyalty.


Brands of all sizes have a plethora of advertising options at their fingertips in our current day and age. Companies with a more forward thinking idea regarding advertising, such as Viuer, can assist companies in getting their ads seen in a more geo-targeted way, via auto ads and car wrap advertising. One key benefit to potential customers is the reduction in customer frustration when a mass ad on TV fails to deliver for a very specific location.

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The Future of Automated Cars and Auto Ads

If it was possible to travel back in time, would Karl Benz and Henry Ford, founders of Mercedes-Benz and Ford Motor Company respectively, envision a world of driverless cars? Over 100 years ago, the idea would probably have been unfathomable to both Benz and Ford, but today, it is a reality. There are automakers out there that are creating the cars that will be, and have in some cases, driving freely on the streets. Who will be riding in these autonomous cars remains to be seen.

What Automated Cars Mean to Ridesharing Companies

Cab companies and ridesharing services, such as Uber, have their eye on the future of automated vehicles. Driverless cars offer cab and ridesharing companies with the opportunity to provide a service, while cutting costs on paying a staff. Of course Uber and the like would have to pay for vehicle maintenance but having vehicles that only require a computer to get a passenger from one place to another is exceptional. 

Passengers could place their request to have an Uber or cab pick them up at a specified location. Upon the vehicle’s arrival the passenger would notice no driver, only a fully equipped, well-maintained vehicle ready to take them to their next destination. The passenger could sit back and relax during their journey.

While some may be leery of getting into a vehicle without a driver, auto manufacturers are working to make the vehicles as safe as possible. The vehicles will be controlled by artificial intelligence (AI) software. The vehicles will also be equipped with sensors and other software to help vehicles be aware of their surroundings, which includes traffic lights, signs, and landmarks. The ability for a human to take over control of the vehicle is also an option, should the need arise.  

Another Benefit of Cabs and Ubers

The passenger could also take advantage of the automotive advertising. You might be asking yourself how anyone can enjoy advertising. We live in a world where ads are on television, on the radio, and we run into countless ads while surfing the internet. Most people attempt to avoid ads if possible. With ridesharing advertising there is a marked difference. Here’s a few ways how:

The ads are geo-targeted.

The ads offer a more one on one interaction between consumer and brand.

The ads are not mass produced.

Rideshare passengers can receive free items, discounts, and additional benefits during the tablet advertising experience.

Passengers can discover new restaurants and assorted businesses while riding in a cab or Uber/Lyft vehicle.

Getting Personal with Beacons

To many people the idea of personalized ads while riding in an Uber or cab might sound impossible. Even with all of the advances in technology and the internet how can ads be so personalized? Thanks to the technology of companies like Nexen, beacons help ensure these specialized ads and deals on out of home entertainment take place.

Nexen offers the opportunity for brands to advertise to geo-targeted audiences, such as those found in cabs and ridesharing vehicles. Companies have the ability to do this through beacons placed in these vehicles. The passenger enters the vehicle, and if their Bluetooth option is active on their phone or mobile device, the Bluetooth signal from the beacon interacts with said device. 

The mobile ads pop up. If interest is struck the passenger can begin interaction. Through this interaction the passenger could receive one of the previously mentioned benefits. All of this is done courtesy of technology utilized by Nexen.  For those concerned that Nexen, or other third parties, will gain access to their personal information it is not captured and stored.

In the future, when you are in need of a ride and find yourself calling a cab or Uber, you might find yourself in a driverless car. Take advantage of the privacy and the freedom of a ride without anyone but you and the passengers you want to join you.

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Positive Implications of Auto Ads when Traveling

Have you ever traveled to a city on vacation or business, even a spontaneous trip, and had no clue what to do or where to go? You might go into a local gas station, or ask the desk clerk at your hotel accommodations for recommendations on places to eat. Perhaps you want to know where to go shopping, or what fun activities to do with the family. You are bound to get some recommendations. In hotels you can typically find a display with dozens of assorted pamphlets that outline different areas of interest in the area. Those are all great options, but it might not be the solution you need.
An Unlikely Solution
There are options out there to help you find the venues and activities that will make your trip ideal. Word of mouth is great, so are those handy little pamphlets, but one of the most helpful resources out there is found in ridesharing advertising.
Imagine for a moment that you are on a business trip. You do not know the area and do not want to deal with traffic or getting lost so you contact Uber. Your Uber driver will transport you to and from wherever you need to travel. If they are involved with companies such as Viuer, you will have the opportunity to experience in-vehicle advertising.
Many ride-sharing companies are implementing auto ads into their vehicles. This is possible through the installation of tablets or iPads. These mobile devices are available for the passenger to use throughout their time in the vehicle. With companies such as Viuer, those mobile devices will feature assorted ads in which the passenger can interact. Passengers using these tablets or iPads in new cities will have the opportunity to get personalized information and deals for local businesses.
Through simple interaction with the mobile device a stranger visiting in a new town might be granted a great deal on a great restaurant only locals know about. The geo-targeted ads could also alert the passenger to a local business that suits their entertainment or business needs. In another case, someone visiting a new city might want to look up specific businesses anonymously from the iPad provided.
The Deals You Want Are At Your Fingertips
Whether you are turning to ridesharing vehicles because you are in a strange city, you do not own a car, or your car is temporarily out of commission deals a plenty await. By spending a little time looking at the installed tablet in an Uber, the passenger has the opportunity to get discounts, freebies, and other items during their trip. It only takes a bit of interaction to get targeted ads for the things you may, or may not, be looking for while out.

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Beacons: A new tool for Mobile Advertising

At one time in history, the most important beacons were lighthouses. Their bright light helped bring ships out to see safely to land. Today, thanks to technology, beacons have a completely different meaning. Beacons of the modern age are becoming important tools for geo-targeted-ads. 

The Basics of Beacons:

Companies like Nexen are becoming part of one of the newest and most effective marketing techniques by using beacon devices. These devices help with proximity marketing. A beacon is a device that can be installed in a vehicle and additional locations. Once the beacon is installed and operational it acts as an important signal. This signal is transmitted via BLE, Bluetooth Low Energy. Any smart phone, or mobile device with Bluetooth enabled will receive this signal. It is essential that mobile device users understand that the beacons will have no impact on their personal device if Bluetooth is not enabled.

What does the signal do? The beacon’s signal will discover the location of the mobile device courtesy of installed applications with location-based notifications on. With the location of the device discovered, the device user will receive push notifications and mobile ads. The most important aspect to these ads is that they will not be random in the sense they will be for just any business. With beacon advertising, the in-vehicle advertising will be based around the vehicle, and the mobile device owner’s, current location. 

Utilizing beacons allows companies that have partnered with them to better understand their client base. Furthermore, the beacons allow for the delivery of more personal and relevant mobile ads, as opposed to blanket ads that are commonly used to cover a large geographical area. This more personalized form of mobile advertising allows the marketing teams of companies to give their client base exactly what they want, when it is relevant and useful.

What Role Does Nexen Play in Beacon Ads?

Many companies have already found many different locations for their beacons. Subways, airports, stores and the like are common locations for beacons offering push notifications and geo-targeted-ads to consumers. Nexen realized that the majority of those locations were not mobile. This realization, and the increased use of rideshare services such as Uber and Lyft, opened their eyes to a new way to bring out-of-home (OOH) entertainment to mobile users. 

By providing an open network and beacons to Uber and Lyft drivers, companies have a new way to reach their client-base. While commuting, if the passenger has a mobile device with Bluetooth enabled they will receive specialized ads from brands partnering with Nexen. The Brand will receive specific information related to that user, including their location and their interests. If an ad appears on the Uber passenger’s cell phone for a movie trailer and the trailer is then watched, the brand may offer the user a discount or something free in exchange for an online order.  The user could be for tickets for the movie at a movie theater near the passenger. Upon purchasing the tickets, the company will receive additional relevant information and in return give the Uber passenger a free soundtrack, or other additional bonus for their purchase.

The Big Picture

Nexen and its ability to offer beacons and an open network is a game changer. They have proven to be a topnotch provider of OOH entertainment. Nexen offers a powerful tool for mobile advertising, brands are afforded an opportunity to target individuals through their specific needs, and mobile device users get special offers geared directly to them. There is no doubt that in the world of marketing one of the best new tools around is the beacon.

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Automotive Advertising: The wave of the future?

People need to get from point A to point B. Most people find that owning their own vehicle is the ideal way to accomplish this endeavour. Other people find the cost of owning a vehicle is out of their budget. These individuals turn to public transportation, biking, taxi cabs, and most recently, on-demand ridesharing services, such as Uber and Lyft. When it comes to the likes of Uber and Lyft, car owners also turn to the ridesharing service when they are unable to drive their own vehicle home from one location to another.

Car Advertising to a Captive Audience

Companies, such as Viuer, have come to the realization that advertisers can benefit from the captive audience that is an Uber or Lyft passenger. How is this possible? With the advent of mobile devices, such as cell phones, tablets, and iPads, as well as mobile data including vehicle-embedded 4G LTE broadband internet, digital ads can be placed inside Uber and Lyft vehicles. 

Drivers of these Uber and Lyft vehicles can opt to incorporate in-vehicle advertising into their automobiles. This is possible through the installation of one or more iPads or tablets into the vehicle that the passengers would have the ability to use. The iPads or tablets would feature specific ads provided by rideshare advertising companies to the Uber or Lyft drivers. 

The in-vehicle advertising is not the same as commercials on a standard television. The ads featured are not random. The ads are directly related to a passengers pick-up and drop-off points. Furthermore, the iPads or tablets installed in rideshare vehicles will feature a GPS map. The passenger will see assorted images and videos displayed on the screen throughout their trip. They have the option to select one of the images to get a better view of the specific ad. In many cases, the ad might offer the passenger with a discount on their ride, or a discount or coupon code for a specific business establishment along their travel route. 

One such example might be a local coffee house offering a free cup of coffee with the purchase of a pastry if the passenger asks their driver to stop at that specific coffee house. The possibilities are endless when it comes to what companies choose to use in rideshare advertising. The information and data collected will provide companies with marketing analysis essential for the creation of the most relevant ads and promotions for their customers. 

Companies, such as Viuer, who are making Lyft and Uber advertising a reality, have the potential to change the marketing strategies implemented globally. Marketing teams will have the ability to further target their consumer audiences, which in turn could lead to greater, leads, impressions, and conversions. The end result of this new form of in-vehicle advertising is benefits to the consumers.

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Rideshare Vehicles: The Next Generation of Billboards

Television commercials, print ads, and billboards have all been common means for advertising. Commercials are also prevalent with some digital streaming services. In the age of technology, marketing teams and advertisers are looking for new ways to reach the consumers they depend on for their livelihood. In recent years, numerous agencies are finding ways in which to use vehicles for their advertising needs. One type of automotive advertising has been around for years, car wrap advertising. Another more recent form is rideshare advertising. The question many people are asking is as follows: can vehicle advertising legitimately work?

Car Wrap Advertising and NASCAR

NASCAR was not the first industry to use car wrap advertising but anyone familiar with the sport knows how effective it has become. Advertisers willing to pay the fees to have their brand, logo, or company mascot added to a NASCAR vehicle get to promote their company for the entirety of a season. Being a NASCAR sponsor is not cheap, but the long reaching benefits of the exposure to millions of NASCAR fans could be considered priceless to some.

Businesses of all sizes are coming to realize the intelligence behind car wrap advertising. Businesses can hire car owners to wrap their car in their company logo for additional exposure. The business will pay an individual to drive around with their car wrapped in their brand or logo and in turn get targeted advertising whenever the driver is on the road. 

Before running out to become the next vehicle billboard there are requirements to getting involved in car wrap advertising.

Driver must be 18 or older with a valid driver’s license

Vehicle must be in good condition and properly insured

Driver must be willing to drive a minimum of 1287 km (800 miles) per calendar month

Driver must not object to signing a binding contract prior to advertising for a company

Although not a requirement, drivers that live in, and drive around highly populated areas are deemed as more effective. The more distance covered and people that view the car wrap ads the more leads and returns the company receives. When it comes to car wrap advertising it is truly a win-win situation. Drivers have the ability to supplement their income if they are willing to alter the appearance of their vehicle with a car wrap and drive a predetermined distance while businesses get a mobile billboard advertising their products and services. It is not a stretch to imagine more vehicles traveling the streets with company adverts placed on them in the future.

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Why pay for billboard fixed space when you can have a mobile one?

Viuer's rideshare advertising allows ad agencies and companies to place their ads both in the interior and exteriors of rideshare vehicles. Each vehicle travels an average of 8 hours a day mostly in city center where there is an enormous concentrated volume of people. Rideshare advertising allows companies to increase the effectiveness of their advertisement campaigns by increasing the amount of impressions per dollar spent on the ads. It is a new innovative way to advertise and with its trip summary, our advertisers can receive statistical data about where the vehicles has traveled. This means they are able to know exactly where the campaign was advertised in every single trip. With rideshare vehicles, the opportunities for advertising our endless. Join Viuer today as an advertiser and begin increasing the effectiveness of your ad campaigns and ad expenditure. Welcome to Viuer, the innovative advertising platform of the future. 

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FREE UBER RIDES "AD SUPPORTED"

Viuer believe that "free" ad supported rides will be the next big thing in rideshare concept. It is inevitable due to the fact that ride prices keep on lowering. That will continue to be the trend and the only alternative in the near future will be advertisement.

http://andrewchen.co/this-is-what-free-ad-supported-uber-rides-might-look-like-mockups-economics-and-analysis/

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VIUER - NOT JUST A MARKETING SOLUTION, ITS AN ENTERTAINMENT PLATFORM AS WELL...

Viuer is the new platform for rideshare advertising and entertainment. Our team focuses strongly on creating new and innovative ways to advertise static and dynamic content using tablet devices with online access. By using a tablet, Viuer engages their clients about 100 times more than a general modern day advert would. As a new generation, we understand the applications that tablets and modern day smartphones can be used for. That being said, by applying the same concept globally inside rideshare vehicles, we can increase the effectiveness of physical ads by replacing them with tablet devices. At Viuer, we are not only trying to provide marketing solutions for companies, we also strive to create a memorable traveling experience for our passengers. 

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How does Viuer benefit everyone?

Viuer connects riders with great real-time deals and entertainment. 

Drivers are able to earn more money from work that they are already doing.

Advertisers are able to influence the buying decisions of their target audience by delivering real-time, contextual ads and the ability to purchase (with clicks) on the device.

Viuer creates a better service for Uber as it becomes an additional service for their clients during transportation.

On the other hand, it creates a marketplace that helps rideshare drivers increase their income without increasing their expenses, by allowing relevant advertisers to rapidly launch ad campaigns in a targeted, timely and measurable environment divided in three main categories (UberX/XL , EXEC, LUX ) and also into 3 individual times segments (morning, afternoon, evening) to riders using our unique proprietary entertainment platform. Companies (advertisers, ngo etc.) benefit through getting superior information about customers preference. With Viuer rideshare entertainment and advertisement, everybody wins; drivers, advertisers and passengers.

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Competitive Advantage

Viuer’s competitive advantage comes from our IT technology department, which allows us to craft a custom mix of both relevant content and targeted advertisement in the back of your Uber. 

However, it doesn’t matter if that ride is from home to a night on the town, your daily shopping run from work to the grocery store or going to your favorite pub to watch the big game. 

We are able to provide statistical data to our clients (advertisers) that enables them to determine the content and advertising which passengers are likely to find most interesting, and engaging. Moreover, it allows them to track the effectiveness of each individual AD display as well as their mobile application. 

Viuer is new, so was Uber, so was Google. Early adopters benefit from being the first to market. Don’t let your company or brand fall behind. Contact us to start a campaign and begin building a relationship with one of the most revolutionary companies to innovate in the physical advertising space. 

We recognize the potential of implementing such platform on rideshare vehicle and the impact as well as the benefits it can have on a company such as Uber. Thankfully, the UK Driver fleet is on our side, as an independent contractor. Uber drivers are the commanders of their own transportation companies. The same way Uber connects you to passengers as a general dispatcher would, Viuer connects the client to advertisers who want to advertise in the city that you live in.

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Why is having Ads/Apps inside rideshare vehicles a big deal for your business?

Uber is growing so quickly that their name, which is German for “Super” has become a verb. For example, the phrase I am “Ubering” to the office” or “I will take an Uber” are now really common phrases. Uber claimed to have an approximate 500,000 individual users only in London. Additionally, in London alone, they are expecting to have over 42,000 drivers by March of next year. By taking into consideration our statistical average after interviewing over 100 individual drivers, we concluded that there is an average of 1.5 passengers per trip and an average of 20 trips/day. This translated into 400 trips/mo assuming 20 working days, equates to a total potential of 25,200,000 viewers/mo.

Looking at global statistical data provided by Uber in the Article pulished by (http://www.forbes.com/sites/ellenhuet/2014/12/17/uber-says-its-doing-1-million-rides-per-day-140-million-in-last-year/), we can assume a total global potential of 1.35 billion viewers/impression per month. 

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Is Advertising on Uber the next big thing?

As Uber continues to grow more and more as a company, there continues to be more questions raised about how they can begin to make more money. Each individual Uber driver in the London area does an average of about 600 trips per month. This gives us total impressions of at least 600 passengers per month. Again, this is only assuming all trips carry a single passenger which is not entirely the case. In the London area alone there are now an estimated 30,000 Uber drivers. This gives us total potential impressions of about 18,000,000 per month again only assuming we have one passenger per trip per vehicle. Not only do we have the possibility to capture such a large number of ad impression; moreover, the ad impressions that we are capturing are much more valuable than your typical ad on the screen due to the fact that they can easily be converted into a purchase. 

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Passionate about driving?

Viuer allows all types of vehicles that drivers are currently using in Uber to advertise and partner along with us. It is important to note that most passengers inside the vehicles are using Uber because they do not own a personal vehicle themselves. Through the use of rideshre advertising, Uber passengers are also most likely to give the Uber driver a positive star rating once they have completed their rideshare trip. Additionally, Uber ride are a great medium for advertising as you have a great deal of tourists as potential clients which have a great likely hood of purchasing your products and services via advertising on the inside the rideshare vehicle. Additionally Viuer is the perfect chance for Uber drivers to make additional income at no extra cost. All they simply have to do is add the tablets to the back seat of the car, we provide all the instruments needed and we will take care of the ad displays inside the Uber car. It is important to note that the more passengers you are able to convice to buy the products displayed on the ads, the more income you are able to make. This proves the effectiveness off this platform as it is based on real conversions stimulated by advertising through Uber drivers in rideshare vehicles. - See more at: http://www.viuer.com/about

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