Viuer believe that "free" ad supported rides will be the next big thing in rideshare concept. It is inevitable due to the fact that ride prices keep on lowering. That will continue to be the trend and the only alternative in the near future will be advertisement.

http://andrewchen.co/this-is-what-free-ad-supported-uber-rides-might-look-like-mockups-economics-and-analysis/

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