The Future of Ridesharing

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The Future of Ridesharing

The Future of Ridesharing

We have truly reached a point in our history where things are becoming more like a science fiction movie.  There was once a time where driverless cars were only featured in movies, television shows, and cartoons. Today, driverless cars are a reality. These automated cars are now on the road in different countries around the globe. They offer riders a new car experience as well as potentially becoming real competition for ridesharing services such as Uber and Lyft.

Lyft Takes a Step into the Future

In early December, Lyft introduced driverless cars to its ridesharing client base in Boston. Smartphone users now have the opportunity to have a vehicle arrive to drive them around with no human driver in the car. This leaves the rider to have an entirely automated experience. Instead of having a Lyft driver to converse with, explain where you need to go, the passenger would deal with an automatic driver experience.

Rider Freedom

With self-driven cars the freedom and independence of rideshare passengers could flourish. The elderly or those unable to drive would have a means to get around without feeling completely dependent on another person. In essence, if Uber adds self-driven vehicles to its fleet of drivers, or if other companies branch out and create their own line of driverless ridesharing vehicles, passengers using these services would almost be driving a vehicle all their own. That is without the expense of car ownership.

Get More from a Ride in Automated Cars

There are other benefits to riding in an automated vehicle other than getting around on an almost independent level. Uber, Lyft, and other companies utilizing driverless cars can also include tablets or iPads in their vehicles to offer in-vehicle advertising. Companies such as Viuer, ensure these advertising mediums are placed in these vehicles. As a passenger, these devices offer the opportunity to find deals on freebies at local businesses. Passengers can then inform their driverless car to stop at a restaurant or other establishment to take advantage of the sale or deal. 

As technology continues to make advances, people will be able to use driverless vehicles to get wherever they want to go. They will also have the ability to get geo-targeted in-vehicle ads geared toward them while on their trip. The limits to what the ridesharing vehicles of the future can and will provide is endless.

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Beacons: A new tool for Mobile Advertising

At one time in history, the most important beacons were lighthouses. Their bright light helped bring ships out to see safely to land. Today, thanks to technology, beacons have a completely different meaning. Beacons of the modern age are becoming important tools for geo-targeted-ads. 

The Basics of Beacons:

Companies like Nexen are becoming part of one of the newest and most effective marketing techniques by using beacon devices. These devices help with proximity marketing. A beacon is a device that can be installed in a vehicle and additional locations. Once the beacon is installed and operational it acts as an important signal. This signal is transmitted via BLE, Bluetooth Low Energy. Any smart phone, or mobile device with Bluetooth enabled will receive this signal. It is essential that mobile device users understand that the beacons will have no impact on their personal device if Bluetooth is not enabled.

What does the signal do? The beacon’s signal will discover the location of the mobile device courtesy of installed applications with location-based notifications on. With the location of the device discovered, the device user will receive push notifications and mobile ads. The most important aspect to these ads is that they will not be random in the sense they will be for just any business. With beacon advertising, the in-vehicle advertising will be based around the vehicle, and the mobile device owner’s, current location. 

Utilizing beacons allows companies that have partnered with them to better understand their client base. Furthermore, the beacons allow for the delivery of more personal and relevant mobile ads, as opposed to blanket ads that are commonly used to cover a large geographical area. This more personalized form of mobile advertising allows the marketing teams of companies to give their client base exactly what they want, when it is relevant and useful.

What Role Does Nexen Play in Beacon Ads?

Many companies have already found many different locations for their beacons. Subways, airports, stores and the like are common locations for beacons offering push notifications and geo-targeted-ads to consumers. Nexen realized that the majority of those locations were not mobile. This realization, and the increased use of rideshare services such as Uber and Lyft, opened their eyes to a new way to bring out-of-home (OOH) entertainment to mobile users. 

By providing an open network and beacons to Uber and Lyft drivers, companies have a new way to reach their client-base. While commuting, if the passenger has a mobile device with Bluetooth enabled they will receive specialized ads from brands partnering with Nexen. The Brand will receive specific information related to that user, including their location and their interests. If an ad appears on the Uber passenger’s cell phone for a movie trailer and the trailer is then watched, the brand may offer the user a discount or something free in exchange for an online order.  The user could be for tickets for the movie at a movie theater near the passenger. Upon purchasing the tickets, the company will receive additional relevant information and in return give the Uber passenger a free soundtrack, or other additional bonus for their purchase.

The Big Picture

Nexen and its ability to offer beacons and an open network is a game changer. They have proven to be a topnotch provider of OOH entertainment. Nexen offers a powerful tool for mobile advertising, brands are afforded an opportunity to target individuals through their specific needs, and mobile device users get special offers geared directly to them. There is no doubt that in the world of marketing one of the best new tools around is the beacon.

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OOH Mobile Entertainment / Advertising: A trend or here to stay?

We see it every day, people rushing from one place to another with their smartphone or other mobile device in their hand. Their main intent when invented was to offer a means to contact a family member, friend, boss, or colleague when on the go. Do people still use their chosen mobile device for communication purposes, of course they do, but that is not where their usage ends.

Today those mobile devices are used for much more. One of the top uses is OOH mobile entertainment. People turn to their mobile devices to enjoy their favorite out-of-home entertainment. No longer do people have to be at home to watch their favorite movie or TV show. It is even possible to watch concerts and sporting events. All from the convenience of a smartphone or tablet! 

People living in a metro area are much more apt to get on their mobile device to entertain themselves.  Let’s be truthful, if you are subjected to riding a bus, subway, taking an Uber or a Lyft from home to work, the commute can be rather dull. OOH mobile entertainment makes those daily commutes much more pleasurable. 

Bring on the Beacons!

Accessing OOH mobile entertainment does require some technology. In the world of smartphones and Wi-Fi that will not come as a shock to many. The latest device used by companies, such as Nexen, is the beacon. The beacon is a device installed in airports, subway stations, and most recently in ridesharing vehicles such as Uber. The main object of the beacon is to send geo-targeted-ads to mobile devices, one example is Uber passengers.  The beacon connects to the user’s mobile device through its Bluetooth functionality and an app. It can then send mobile ads to the user which relate to the Uber passenger’s current location.

Here is a potential scenario. An individual hires an Uber to go from work to home. On the ride the Uber passenger is looking at their mobile device. With beacon advertising the passenger will get push notifications for discounts, or deals, to a nearby restaurant, bar, or Starbucks. The passenger may choose to use the discount and make a stop at Starbucks before continuing home.

In another scenario one of the beacon ads might encourage the Uber passenger to watch the official trailer to a movie releasing soon. With nothing better to do the Uber passenger watches the trailer on their mobile device and is then rewarded after leaving feedback on the video. This reward might include access to the movie’s entire soundtrack via streaming service or free download. In other cases, the viewer of the trailer might receive a discount on theater tickets to see the movie.

Everyone Benefits!

When it comes to OOH mobile entertainment and beacon technology everyone wins. Busy individuals with lengthy commutes have the ability to be entertained as well as obtain discounts and deals on assorted goods and services. Brands using beacon advertising have access to invaluable data which can help with marketing and consumer targeting. As long as people have mobile devices and easy access to goods and services, OOH mobile entertainment will only continue to increase in popularity. In turn beacon advertising by companies, such as Nexen, will increase in use.

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Automotive Advertising: The wave of the future?

People need to get from point A to point B. Most people find that owning their own vehicle is the ideal way to accomplish this endeavour. Other people find the cost of owning a vehicle is out of their budget. These individuals turn to public transportation, biking, taxi cabs, and most recently, on-demand ridesharing services, such as Uber and Lyft. When it comes to the likes of Uber and Lyft, car owners also turn to the ridesharing service when they are unable to drive their own vehicle home from one location to another.

Car Advertising to a Captive Audience

Companies, such as Viuer, have come to the realization that advertisers can benefit from the captive audience that is an Uber or Lyft passenger. How is this possible? With the advent of mobile devices, such as cell phones, tablets, and iPads, as well as mobile data including vehicle-embedded 4G LTE broadband internet, digital ads can be placed inside Uber and Lyft vehicles. 

Drivers of these Uber and Lyft vehicles can opt to incorporate in-vehicle advertising into their automobiles. This is possible through the installation of one or more iPads or tablets into the vehicle that the passengers would have the ability to use. The iPads or tablets would feature specific ads provided by rideshare advertising companies to the Uber or Lyft drivers. 

The in-vehicle advertising is not the same as commercials on a standard television. The ads featured are not random. The ads are directly related to a passengers pick-up and drop-off points. Furthermore, the iPads or tablets installed in rideshare vehicles will feature a GPS map. The passenger will see assorted images and videos displayed on the screen throughout their trip. They have the option to select one of the images to get a better view of the specific ad. In many cases, the ad might offer the passenger with a discount on their ride, or a discount or coupon code for a specific business establishment along their travel route. 

One such example might be a local coffee house offering a free cup of coffee with the purchase of a pastry if the passenger asks their driver to stop at that specific coffee house. The possibilities are endless when it comes to what companies choose to use in rideshare advertising. The information and data collected will provide companies with marketing analysis essential for the creation of the most relevant ads and promotions for their customers. 

Companies, such as Viuer, who are making Lyft and Uber advertising a reality, have the potential to change the marketing strategies implemented globally. Marketing teams will have the ability to further target their consumer audiences, which in turn could lead to greater, leads, impressions, and conversions. The end result of this new form of in-vehicle advertising is benefits to the consumers.

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Rideshare Vehicles: The Next Generation of Billboards

Television commercials, print ads, and billboards have all been common means for advertising. Commercials are also prevalent with some digital streaming services. In the age of technology, marketing teams and advertisers are looking for new ways to reach the consumers they depend on for their livelihood. In recent years, numerous agencies are finding ways in which to use vehicles for their advertising needs. One type of automotive advertising has been around for years, car wrap advertising. Another more recent form is rideshare advertising. The question many people are asking is as follows: can vehicle advertising legitimately work?

Car Wrap Advertising and NASCAR

NASCAR was not the first industry to use car wrap advertising but anyone familiar with the sport knows how effective it has become. Advertisers willing to pay the fees to have their brand, logo, or company mascot added to a NASCAR vehicle get to promote their company for the entirety of a season. Being a NASCAR sponsor is not cheap, but the long reaching benefits of the exposure to millions of NASCAR fans could be considered priceless to some.

Businesses of all sizes are coming to realize the intelligence behind car wrap advertising. Businesses can hire car owners to wrap their car in their company logo for additional exposure. The business will pay an individual to drive around with their car wrapped in their brand or logo and in turn get targeted advertising whenever the driver is on the road. 

Before running out to become the next vehicle billboard there are requirements to getting involved in car wrap advertising.

Driver must be 18 or older with a valid driver’s license

Vehicle must be in good condition and properly insured

Driver must be willing to drive a minimum of 1287 km (800 miles) per calendar month

Driver must not object to signing a binding contract prior to advertising for a company

Although not a requirement, drivers that live in, and drive around highly populated areas are deemed as more effective. The more distance covered and people that view the car wrap ads the more leads and returns the company receives. When it comes to car wrap advertising it is truly a win-win situation. Drivers have the ability to supplement their income if they are willing to alter the appearance of their vehicle with a car wrap and drive a predetermined distance while businesses get a mobile billboard advertising their products and services. It is not a stretch to imagine more vehicles traveling the streets with company adverts placed on them in the future.

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Why pay for billboard fixed space when you can have a mobile one?

Viuer's rideshare advertising allows ad agencies and companies to place their ads both in the interior and exteriors of rideshare vehicles. Each vehicle travels an average of 8 hours a day mostly in city center where there is an enormous concentrated volume of people. Rideshare advertising allows companies to increase the effectiveness of their advertisement campaigns by increasing the amount of impressions per dollar spent on the ads. It is a new innovative way to advertise and with its trip summary, our advertisers can receive statistical data about where the vehicles has traveled. This means they are able to know exactly where the campaign was advertised in every single trip. With rideshare vehicles, the opportunities for advertising our endless. Join Viuer today as an advertiser and begin increasing the effectiveness of your ad campaigns and ad expenditure. Welcome to Viuer, the innovative advertising platform of the future. 

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FREE UBER RIDES "AD SUPPORTED"

Viuer believe that "free" ad supported rides will be the next big thing in rideshare concept. It is inevitable due to the fact that ride prices keep on lowering. That will continue to be the trend and the only alternative in the near future will be advertisement.

http://andrewchen.co/this-is-what-free-ad-supported-uber-rides-might-look-like-mockups-economics-and-analysis/

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Viuer to Launch Exterior Advertising

Viuer has been working hard to diversify their advertising capabilities. As per the request of most of our clients, exterior rideshare advertising is now available for most cities. Simply send Viuer your artwork and campaigns details, and we will take care of the rest. We will be able to calculate the given amount of impressions per each vehicles depending on the amount of trips they make a month. Additionally, we will be able to record impact statistics on each advertising campaign depending on the geographical area of interest. We can target specific geographical locations using our geo-fencing technology which allows us to target a specific audience of choice. All exterior advertising campaigns are sold as packages. Please check the advertiser page for more information. We hope this improvement can help our current clients reach a larger target audience and allow them to get the most out of their rideshare advertising campaign.
 

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Viuer enters the final stage of the UK Varsity Venture competition.

VARSITY VENTURES INVITES VIUER TO GOOGLE CAMPUS FOR STARTUP CHALLENGE

Varsity Ventures, the innovation consultancy, has selected Viuer to participate in its UK Varsity Startup Challenge.

The team was selected amongst 200 UK start-ups to participate in the second round of its first programme for start ups and present its business model and pitch to its innovation consultancy this week at Google Campus.

“This is a great opportunity for us to communicate our new business to a highly passionate team who can help us further realise our ambitions for Viuer”. Said founding partner Lorenzo Corazza.

Vieur presented a 2 minute pitch followed by a Q&A to a UVSC panel.

“We really enjoyed presenting to Varsity team at Google Campus this week and believe we are selected for the next round!”. . Said founding partner Gino Pacini.

The UK Varsity Startup Challenge is designed to provide students and graduates with a tried and tested framework that supports them in taking their steps into the entrepreneurial world.

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VIUER CLAIMS THEY ARE NOT REPLACING THE USE OF SMARTPHONE DEVICES ON RIDESHARE VEHICLES...

As a company, we are not trying to replace the use of smartphone devices on rideshare vehicles; alternatively, we are providing an advertising solution that will not only attract the eyes of potential customers, but more importantly will convince them to interact with the adverts on a level that has not yet been done before with modern day physical ads. This interaction not only increases the level of engagement with the tablet, but also serves as a medium for entertainment. Studies have shown that when entertainment is combined with advertisement, the effectiveness of the adverts increases by over 200 percent. Entertainment builds emotion and creates an experience. When you are able to create an emotional experience, the viewer is more likely to remember whatever message the advertiser is trying to impose. At Viuer, we believe that technology has allowed advertisement to be taken to a whole new level of engagement. This has been clearly applied on the internet, but now that we have access to internet connectivity pretty much anywhere, we can begin to apply these effective internet ads on a physical level as well by the use of tablet devices. Technology and the internet has allowed companies and advertisers to guide their audience wherever they choose to. With modern day websites we can control where we want our customer to go and what we want them to look at by using unique layouts, colors, figures among other tools. Moreover, we can extract data such as number of clicks or conversions, number of views or impressions, time spent on each page, and much more in order to accurately measure the effectiveness of each advertisement. By using tablet devices, we can also begin to extract this data on a physical level and potentially charge companies for adverts only by conversions. This decreases the amount of investment companies spend on physical adverts and sequentially increases their return on investment. Internet application to physical ads is the future of advertisement and Viuer believes that its presence in rideshare vehicles is just the beginning..

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VIUER - NOT JUST A MARKETING SOLUTION, ITS AN ENTERTAINMENT PLATFORM AS WELL...

Viuer is the new platform for rideshare advertising and entertainment. Our team focuses strongly on creating new and innovative ways to advertise static and dynamic content using tablet devices with online access. By using a tablet, Viuer engages their clients about 100 times more than a general modern day advert would. As a new generation, we understand the applications that tablets and modern day smartphones can be used for. That being said, by applying the same concept globally inside rideshare vehicles, we can increase the effectiveness of physical ads by replacing them with tablet devices. At Viuer, we are not only trying to provide marketing solutions for companies, we also strive to create a memorable traveling experience for our passengers. 

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How does Viuer benefit everyone?

Viuer connects riders with great real-time deals and entertainment. 

Drivers are able to earn more money from work that they are already doing.

Advertisers are able to influence the buying decisions of their target audience by delivering real-time, contextual ads and the ability to purchase (with clicks) on the device.

Viuer creates a better service for Uber as it becomes an additional service for their clients during transportation.

On the other hand, it creates a marketplace that helps rideshare drivers increase their income without increasing their expenses, by allowing relevant advertisers to rapidly launch ad campaigns in a targeted, timely and measurable environment divided in three main categories (UberX/XL , EXEC, LUX ) and also into 3 individual times segments (morning, afternoon, evening) to riders using our unique proprietary entertainment platform. Companies (advertisers, ngo etc.) benefit through getting superior information about customers preference. With Viuer rideshare entertainment and advertisement, everybody wins; drivers, advertisers and passengers.

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Competitive Advantage

Viuer’s competitive advantage comes from our IT technology department, which allows us to craft a custom mix of both relevant content and targeted advertisement in the back of your Uber. 

However, it doesn’t matter if that ride is from home to a night on the town, your daily shopping run from work to the grocery store or going to your favorite pub to watch the big game. 

We are able to provide statistical data to our clients (advertisers) that enables them to determine the content and advertising which passengers are likely to find most interesting, and engaging. Moreover, it allows them to track the effectiveness of each individual AD display as well as their mobile application. 

Viuer is new, so was Uber, so was Google. Early adopters benefit from being the first to market. Don’t let your company or brand fall behind. Contact us to start a campaign and begin building a relationship with one of the most revolutionary companies to innovate in the physical advertising space. 

We recognize the potential of implementing such platform on rideshare vehicle and the impact as well as the benefits it can have on a company such as Uber. Thankfully, the UK Driver fleet is on our side, as an independent contractor. Uber drivers are the commanders of their own transportation companies. The same way Uber connects you to passengers as a general dispatcher would, Viuer connects the client to advertisers who want to advertise in the city that you live in.

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Who are our customers? / Target Market

Brands from pharmaceuticals, consumer packaged goods, food, brews, finance and retailers are just a few of many that can benefit from this lucrative service. Transparent digital and physical advertising with metrics has arrived. Welcome to the revolutionary new world of advertisement with Viuer.
 

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Why is having Ads/Apps inside rideshare vehicles a big deal for your business?

Uber is growing so quickly that their name, which is German for “Super” has become a verb. For example, the phrase I am “Ubering” to the office” or “I will take an Uber” are now really common phrases. Uber claimed to have an approximate 500,000 individual users only in London. Additionally, in London alone, they are expecting to have over 42,000 drivers by March of next year. By taking into consideration our statistical average after interviewing over 100 individual drivers, we concluded that there is an average of 1.5 passengers per trip and an average of 20 trips/day. This translated into 400 trips/mo assuming 20 working days, equates to a total potential of 25,200,000 viewers/mo.

Looking at global statistical data provided by Uber in the Article pulished by (http://www.forbes.com/sites/ellenhuet/2014/12/17/uber-says-its-doing-1-million-rides-per-day-140-million-in-last-year/), we can assume a total global potential of 1.35 billion viewers/impression per month. 

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Is Advertising on Uber the next big thing?

As Uber continues to grow more and more as a company, there continues to be more questions raised about how they can begin to make more money. Each individual Uber driver in the London area does an average of about 600 trips per month. This gives us total impressions of at least 600 passengers per month. Again, this is only assuming all trips carry a single passenger which is not entirely the case. In the London area alone there are now an estimated 30,000 Uber drivers. This gives us total potential impressions of about 18,000,000 per month again only assuming we have one passenger per trip per vehicle. Not only do we have the possibility to capture such a large number of ad impression; moreover, the ad impressions that we are capturing are much more valuable than your typical ad on the screen due to the fact that they can easily be converted into a purchase. 

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Can Uber Ads be the next big thing for the AD Agencies?

Uber as a company has grown so rapidly that the actual name of the company has now become a verb in and of its own. Passengers and Uber clients are beginning to use the phrase "Uber it" as I will Uber my way home or we will"Uber it" to your house. Viuer estimates roughly nearly 400,000 rideshare drivers in the United States alone, and close to 1 million of the same throughout the entire world. At the end of last year they estimated a growing pase of 50,000 drivers per month continuing to climb exponentially. This means that in the unites states alone, there are around 2,000,000 trips per day in the Unites States alone.

What exactly does this mean for the Ad agencies and companies?

This gives us a total of approx. 1,460,000,000 possible impressions to capture in the United States alone. These impressions are validated, and come with a great amount of data regarding the purpose of the captive audiences trip. Brands from pharmaceuticals, consumer package goods, food, brews, finance and retailers should be jumping for joy. Transparent digital outdoor advertising with metrics has arrived. Welcome to a world with Viewswagen. - See more at: http://www.viewswagen.com/news/#sthash.9CjwI9Ut.dpuf

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Passionate about driving?

Viuer allows all types of vehicles that drivers are currently using in Uber to advertise and partner along with us. It is important to note that most passengers inside the vehicles are using Uber because they do not own a personal vehicle themselves. Through the use of rideshre advertising, Uber passengers are also most likely to give the Uber driver a positive star rating once they have completed their rideshare trip. Additionally, Uber ride are a great medium for advertising as you have a great deal of tourists as potential clients which have a great likely hood of purchasing your products and services via advertising on the inside the rideshare vehicle. Additionally Viuer is the perfect chance for Uber drivers to make additional income at no extra cost. All they simply have to do is add the tablets to the back seat of the car, we provide all the instruments needed and we will take care of the ad displays inside the Uber car. It is important to note that the more passengers you are able to convice to buy the products displayed on the ads, the more income you are able to make. This proves the effectiveness off this platform as it is based on real conversions stimulated by advertising through Uber drivers in rideshare vehicles. - See more at: http://www.viuer.com/about

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Viuer is the new rideshare advertising platform

Rideshare advertising is the latest trend for innovative advertisers. Vehicle Advertising with Viuer is the perfect medium to communicate your ads with potential customers. Although some brand might benefit more than others using this platform, it is a growing marketing system with a lot of potential. If you drive for Uber, this is your chance to make additional profit with no extra work. - See more at: http://www.viuer.com/about

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