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Using a Digital Media Agency to Reach New Audiences

Globally businesses of all sizes are in the eternal search to reach current customers and generate potential client leads. Sticking to the old tried and true marketing and advertising techniques can be beneficial but not as successful as turning to more modern options, such as a digital media agency. A media agency of this sort understands the importance and potential reach that comes with utilizing the internet, smart phones and other mobile devices to reach both a current and potential client base.
How Digital Media Agencies Help
A smart digital media agency understands the importance of reaching out to people on their smart phones and mobile devices. This can be done via ads on social media sites and well as being done through in-vehicle advertising. With people taking their smart phones and mobile devices with them virtually everywhere it is possible to generate ads that reach people on the go.
There are digital media agencies who understand that one way to reach people to generate potential leads is to get their attention during their commute. There are countless opportunities to even send targeted ads to individuals that use Uber or Lyft to get to a broad array of destinations. Why is rideshare advertising so important? Based on reports individuals that typically turn to the likes of Uber and Lyft are a group of individuals that tend to have more disposable income and feel more comfortable with starting and completing e-commerce transactions.
A passenger that hires an Uber to take them out to eat with friends is more inclined to have their interests piqued by a targeted ad on their mobile device or installed iPads or tablets in the vehicle. Media agencies and marketing teams can generate geo-fences to geo-target passengers using an Uber within a designated area in a city or town. An alert can go off on their smart phone or the installed tablet in the rideshare vehicle. The passenger then has the opportunity to respond to the advert, either by reading something, watching a video, commenting or making a purchase.
When interactions are made, leads are generated and in some cases clicks are turned into conversions. The brand’s name gets further exposure, the new client gains a new product or service, and the rideshare vehicle driver also benefits.
The Future of Advertising
Although the standard forms of marketing will always be in use, it is apparent that there is a need for the utilization of digital media agencies. As long as people have their smart phones and have access to mobile devices, such as iPads in rideshare vehicles, brands will be able to reach current and potential customers with new advertising opportunities afforded by the likes of Viuer and digitial media agencies.

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Expanding Brand Reach - Geofences and Beacons Advertising

Successful businesses of any size are aware that advertising and marketing are essential to reaching current and potential consumers. The viewing of commercials, even on paid streaming television services, is quite common. These commercials reach out to mass numbers of viewers in an effort to increase the sale of goods and services. More technology based, and forward thinking companies, such as We Are Nexen, are gearing towards another outlet to help expand the reach of different brands. They are implementing an open network that utilizes geofences and beacons. Companies like We Are Nexen are aware that old school advertising is nothing compared to the future of beacon and geo-targeted ads.


Geofences & Beacons
In the world of mobile advertising the utilization of geofences and beacons means the difference between specific, targeted reach to mass audiences and personalized and individually targeted audiences.


Geofences – Geofences is a form of technology that helps with location based targeting of specific areas through a virtual fence.  When a geofence is established in a mall, airport, a specific area of a city, mobile devices that enter or exit the virtual fence area, interaction with those devices occur via Wi-Fi signals and GPS.
The data collected from geofences affords marketing agencies and brands with the ability to get very specific and real-time data with relation to mobile users who enter and exit targeted areas established by a geofence. This data assists in the generation of push notifications on mobile devices for people in and out of the virtual fence. It also helps in the improvement of app interaction for the mobile device user.
Beacons – Beacons are devices that can be placed in a broad array of locations. They can be placed within vehicles, in stores, airports, subways and more. Beacons purchased from We Are Nexen are battery operated. These batteries have a typical lifespan of 2 years. Beacons send out signals over Bluetooth technology when an application on a mobile device triggers the signal to be sent. Information is transmitted via the mobile devices internet connection.
These signals afford for the start of interaction between partners or brands using the beacon and the mobile device. The individual user has the ability to see ads, alerts, and offers from specific companies that may trigger an interaction. This interaction may start with the viewing of a video, which generates interest, and the user goes on to make a purchase. This conversion leads to customer loyalty and customer rewards. It also helps improve the relationship and trust with the brand.
When it comes to mobile ads, times are changing. The use of geofences and beacons allow for the individual connection between a brand and a mobile device user. Brands get important information regarding the habits of current and potential consumers, while the consumers benefit in the form of discounts, freebies, and other deals. All parties involved benefit from this technology and things will only get better for everyone.

 

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Using Geo-Targeted Ads for Client Base Expansion

In the business world if you want to keep, and/or expand, the client base you have you need to understand the importance of marketing. It is essential to have a marketing team that understands the tools and techniques from the past need to be updated. It is essential for a company to remain relevant and in the forefront of the consumer market to help ensure their continued success. One of the current ways companies, such as Nexen, is helping brands reach their client base is via geo-targeted ads.

Why Geo-Targeted Ads Matter

Unlike other forms of advertising, geo-targeted ads are exactly that, they are targeted to potential customers in a specific area. Nexen helps marketing teams reach their client base via the use of beacons. Beacons are devices installed within ridesharing vehicles. While a passenger is traveling from their pickup location to their final destination, a signal from the beacon is sent to the passenger’s smartphone or other mobile device. This signal, which triggers geo-targeted ads, only reaches the user’s device if the Bluetooth technology is turned active.

The geo-targeting aspect to beacon advertising helps brands initiate interaction with consumers during their daily commute. When the ad or notification pops up on the user’s device they are given the opportunity to ignore it, exit our, or interact. For the curious, these ads are not random or sent out to just anyone. The ability to determine the user’s current location allows companies to interact with potential customers in the area. The idea behind geo-targeted ads is to reach potential customers in the moment. 

As a provider of out of home mobile entertainment, mobile device users have the ability to use the open network, the beacons afford, for countless purposes. It is possible to get geo-targeted ads for sports, gaming, comedy, dining, shopping and so much more. The targeted individual will receive an announcement that triggers brand and consumer engagement in real time. If the consumer is interested in the announcement or ad shown they could follow through with answering a survey, watching a video, or clicking a link. The ultimate goal is for the consumer to make a purchase which leads to further targeted ads and loyalty rewards.

From a business point of view, geo-targeted advertising has the potential to expand a brand’s reach exponentially. When looking at the practice from the consumer’s perspective, this type of ad will assist individuals in getting the deals and benefits they want exactly when they want them most. Even if that interaction starts from catching a lift from a rideshare provider like Uber or Lyft.

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The Many Forms of Car Advertising

Marketing agencies have found numerous ways to promote their customers goods and services. They have utilized the old standbys of print, television, and radio for decades. In the mobile, instant gratification generation in which we live now, they have been forced to investigate new areas. For this very reason auto ads, in assorted ways, has become a standard option. Some of the most common types include rideshare advertising, beacon ads, and car wrap advertising.

All about Rideshare Advertising

Most people have heard about ridesharing services such as Uber and Lyft. Other ridesharing services include traditional cabs. The difference between the two, from a marketing standpoint, is the ability of the drivers to use their vehicles as means to help a media agency share ads with their passengers. 

Courtesy of companies such as Viuer, companies have started tapping into in-vehicle advertising. When a passenger gets into an Uber they may see a pre-installed tablet or iPad for their use.  While on their trip in the vehicle from one place to another the devices will display both interactive and static ads. These auto ads are geared toward the specific locations in which the vehicle travels and the passenger(s).    

While the passenger is in the vehicle they can interact with the ads on the iPad or tablet and receive a host of special offers and deals. This helps the company expand its reach, generating a larger audience and the passenger gains a host of benefits through their interactions. Furthermore, for participating in rideshare advertising the driver of the Uber vehicle receives monetary compensation. In-vehicle advertising offers everyone the opportunity to get what they desire.

Reaching the Masses with Beacon Ads

A beacon can be considered a source of light which draws attention to something; a prime example is a lighthouse. When it comes to mobile ads, beacons are a devices installed in rideshare vehicles, that offer geo-targeted ads to passengers. These ads are displayed on the passengers tablet or mobile device via Bluetooth signal. Devices without Bluetooth technology turned on, will not receive any ads.

For the companies utilizing this form of beacon advertising, they have access to a metrics dashboard. The dashboard provides them with essential information crucial in the generation of ads for targeting potential and current clients. On the flipside, the passenger that interacts with the ads appearing on their device obtains something as well. 

As many of these ads deal with OOH (Out of Home) Entertainment, the mobile user will view an announcement regarding a new movie, show or the like. Through their interest in the ads and their interaction they have the opportunity to purchase items and upon the conversion of said item, are later offered other discounts or freebies. Many people consider this a perk of being loyal to a brand. Companies, such as Nexen, which offer beacons to rideshare drivers and the like, are clear in that when the passenger interacts with the beacon generated ads their personal information is never stored on the beacon.

The Wonders of Car Wraps

Car wraps are not a new concept. Anyone that has seen a NASCAR race or even just one of the vehicles used in the races has seen corporate logos on vehicles. Other people may have seen them on the side of a cab or bus. In addition to in-vehicle ads, companies like Viuer are turning to car wraps. 

Car wraps are an easy way for companies to get their brand out to the masses in a simple way. The wraps are placed on the vehicles and everywhere the driver goes, people will have the opportunity to view the wrap. This type of ad can be changed out easily and has the potential to reach anywhere from hundreds to thousands of people. With the brand ad in an individual’s subconscious that may cause the individual to look for the company online, social media, or ask their family and friends about said brand.

Ever Evolving

 As long as there is the need for a media agency, types of advertising will take on many forms. It is blatantly clear that through the creation of  in-vehicle and beacon ads, as well as car wraps, that they means by which companies get their name out there is ever evolving. This can only lead to better opportunities for all involved including the companies, drivers, and targeted current and potential consumers.

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The Future of Automated Cars and Auto Ads

If it was possible to travel back in time, would Karl Benz and Henry Ford, founders of Mercedes-Benz and Ford Motor Company respectively, envision a world of driverless cars? Over 100 years ago, the idea would probably have been unfathomable to both Benz and Ford, but today, it is a reality. There are automakers out there that are creating the cars that will be, and have in some cases, driving freely on the streets. Who will be riding in these autonomous cars remains to be seen.

What Automated Cars Mean to Ridesharing Companies

Cab companies and ridesharing services, such as Uber, have their eye on the future of automated vehicles. Driverless cars offer cab and ridesharing companies with the opportunity to provide a service, while cutting costs on paying a staff. Of course Uber and the like would have to pay for vehicle maintenance but having vehicles that only require a computer to get a passenger from one place to another is exceptional. 

Passengers could place their request to have an Uber or cab pick them up at a specified location. Upon the vehicle’s arrival the passenger would notice no driver, only a fully equipped, well-maintained vehicle ready to take them to their next destination. The passenger could sit back and relax during their journey.

While some may be leery of getting into a vehicle without a driver, auto manufacturers are working to make the vehicles as safe as possible. The vehicles will be controlled by artificial intelligence (AI) software. The vehicles will also be equipped with sensors and other software to help vehicles be aware of their surroundings, which includes traffic lights, signs, and landmarks. The ability for a human to take over control of the vehicle is also an option, should the need arise.  

Another Benefit of Cabs and Ubers

The passenger could also take advantage of the automotive advertising. You might be asking yourself how anyone can enjoy advertising. We live in a world where ads are on television, on the radio, and we run into countless ads while surfing the internet. Most people attempt to avoid ads if possible. With ridesharing advertising there is a marked difference. Here’s a few ways how:

The ads are geo-targeted.

The ads offer a more one on one interaction between consumer and brand.

The ads are not mass produced.

Rideshare passengers can receive free items, discounts, and additional benefits during the tablet advertising experience.

Passengers can discover new restaurants and assorted businesses while riding in a cab or Uber/Lyft vehicle.

Getting Personal with Beacons

To many people the idea of personalized ads while riding in an Uber or cab might sound impossible. Even with all of the advances in technology and the internet how can ads be so personalized? Thanks to the technology of companies like Nexen, beacons help ensure these specialized ads and deals on out of home entertainment take place.

Nexen offers the opportunity for brands to advertise to geo-targeted audiences, such as those found in cabs and ridesharing vehicles. Companies have the ability to do this through beacons placed in these vehicles. The passenger enters the vehicle, and if their Bluetooth option is active on their phone or mobile device, the Bluetooth signal from the beacon interacts with said device. 

The mobile ads pop up. If interest is struck the passenger can begin interaction. Through this interaction the passenger could receive one of the previously mentioned benefits. All of this is done courtesy of technology utilized by Nexen.  For those concerned that Nexen, or other third parties, will gain access to their personal information it is not captured and stored.

In the future, when you are in need of a ride and find yourself calling a cab or Uber, you might find yourself in a driverless car. Take advantage of the privacy and the freedom of a ride without anyone but you and the passengers you want to join you.

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Positive Implications of Auto Ads when Traveling

Have you ever traveled to a city on vacation or business, even a spontaneous trip, and had no clue what to do or where to go? You might go into a local gas station, or ask the desk clerk at your hotel accommodations for recommendations on places to eat. Perhaps you want to know where to go shopping, or what fun activities to do with the family. You are bound to get some recommendations. In hotels you can typically find a display with dozens of assorted pamphlets that outline different areas of interest in the area. Those are all great options, but it might not be the solution you need.
An Unlikely Solution
There are options out there to help you find the venues and activities that will make your trip ideal. Word of mouth is great, so are those handy little pamphlets, but one of the most helpful resources out there is found in ridesharing advertising.
Imagine for a moment that you are on a business trip. You do not know the area and do not want to deal with traffic or getting lost so you contact Uber. Your Uber driver will transport you to and from wherever you need to travel. If they are involved with companies such as Viuer, you will have the opportunity to experience in-vehicle advertising.
Many ride-sharing companies are implementing auto ads into their vehicles. This is possible through the installation of tablets or iPads. These mobile devices are available for the passenger to use throughout their time in the vehicle. With companies such as Viuer, those mobile devices will feature assorted ads in which the passenger can interact. Passengers using these tablets or iPads in new cities will have the opportunity to get personalized information and deals for local businesses.
Through simple interaction with the mobile device a stranger visiting in a new town might be granted a great deal on a great restaurant only locals know about. The geo-targeted ads could also alert the passenger to a local business that suits their entertainment or business needs. In another case, someone visiting a new city might want to look up specific businesses anonymously from the iPad provided.
The Deals You Want Are At Your Fingertips
Whether you are turning to ridesharing vehicles because you are in a strange city, you do not own a car, or your car is temporarily out of commission deals a plenty await. By spending a little time looking at the installed tablet in an Uber, the passenger has the opportunity to get discounts, freebies, and other items during their trip. It only takes a bit of interaction to get targeted ads for the things you may, or may not, be looking for while out.

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Mobile Advertising. Everyone wins!

Reading the title you might be asking yourself, “How can everyone win when it comes to mobile advertising.” Simply put, everyone involved in mobile advertising gets something from the process. There are companies, such as Viuer and We Are Nexen, who work with assorted brands, as well as ridesharing providers Uber and Lyft, to get mobile-ads to passengers. The brands get exposure geared to a specific target, the drivers get compensated for offering rideshare advertising, and Viuer and We Are Nexen, get compensated for helping the other parties involved.
How Does This Work?
Plainly speaking, small and large companies need to get the word out there in order to get customer engagement. Radio, print, and television ads can get the word out about assorted products and services but in the high tech world we live, that is just not enough. Many major brands are turning to in-vehicle advertising.
Auto ads start with finding the correct digital media agency. When a brand finds the right agency they can pair up with the likes of a provider of beacon ads, or tablet advertising. Ridesharing services, such as Uber and Lyft, have already incorporated both of these forms of technology into their vehicles.
The Passenger
The passengers that utilize these ridesharing services are the ultimate winners when it comes to mobile advertising. Since they are not driving they have the opportunity to either use the tablet or iPad provided in most ridesharing vehicles, or they can use their own mobile device.
With beacons, such as those provided by the likes of We Are Nexen, the passenger is able to get personalized engagement from brands for out-of-home advertising. This is possible through a Bluetooth signal that the beacon sends out to the passenger’s mobile device. The passenger gets personalized 1 on 1 engagement with a brand where they can get free items, or discounts in exchange for watching videos, reading something, or making an initial purchase.
When it comes to Uber advertising, companies like Viuer offer brands with the ability to provide geo-targeted ads to passengers. Compelling and engagement driven ads are visible on the installed tablets or iPads in the Uber vehicles. The passenger might see a coupon for a local restaurant, movie house, or even Starbucks. The passenger can choose to engage with the ads in order to receive something free or discounted. The best part about this type of mobile ads is that they are not random, they are specifically designed to include businesses in the general area of where the passenger is picked up and ultimately dropped off.
Through the beauty of modern technology, potential consumers can reap the rewards of ads that are more individual focused and not mass media focused. Instead of randomly surfing the web, social media, or interacting with friends when going from point A to point B, passengers now have the opportunity to get deals, freebies, and other assorted bargains for minimal engagement on their mobile device.

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The Future of Ridesharing

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The Future of Ridesharing

The Future of Ridesharing

We have truly reached a point in our history where things are becoming more like a science fiction movie.  There was once a time where driverless cars were only featured in movies, television shows, and cartoons. Today, driverless cars are a reality. These automated cars are now on the road in different countries around the globe. They offer riders a new car experience as well as potentially becoming real competition for ridesharing services such as Uber and Lyft.

Lyft Takes a Step into the Future

In early December, Lyft introduced driverless cars to its ridesharing client base in Boston. Smartphone users now have the opportunity to have a vehicle arrive to drive them around with no human driver in the car. This leaves the rider to have an entirely automated experience. Instead of having a Lyft driver to converse with, explain where you need to go, the passenger would deal with an automatic driver experience.

Rider Freedom

With self-driven cars the freedom and independence of rideshare passengers could flourish. The elderly or those unable to drive would have a means to get around without feeling completely dependent on another person. In essence, if Uber adds self-driven vehicles to its fleet of drivers, or if other companies branch out and create their own line of driverless ridesharing vehicles, passengers using these services would almost be driving a vehicle all their own. That is without the expense of car ownership.

Get More from a Ride in Automated Cars

There are other benefits to riding in an automated vehicle other than getting around on an almost independent level. Uber, Lyft, and other companies utilizing driverless cars can also include tablets or iPads in their vehicles to offer in-vehicle advertising. Companies such as Viuer, ensure these advertising mediums are placed in these vehicles. As a passenger, these devices offer the opportunity to find deals on freebies at local businesses. Passengers can then inform their driverless car to stop at a restaurant or other establishment to take advantage of the sale or deal. 

As technology continues to make advances, people will be able to use driverless vehicles to get wherever they want to go. They will also have the ability to get geo-targeted in-vehicle ads geared toward them while on their trip. The limits to what the ridesharing vehicles of the future can and will provide is endless.

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Beacons: A new tool for Mobile Advertising

At one time in history, the most important beacons were lighthouses. Their bright light helped bring ships out to see safely to land. Today, thanks to technology, beacons have a completely different meaning. Beacons of the modern age are becoming important tools for geo-targeted-ads. 

The Basics of Beacons:

Companies like Nexen are becoming part of one of the newest and most effective marketing techniques by using beacon devices. These devices help with proximity marketing. A beacon is a device that can be installed in a vehicle and additional locations. Once the beacon is installed and operational it acts as an important signal. This signal is transmitted via BLE, Bluetooth Low Energy. Any smart phone, or mobile device with Bluetooth enabled will receive this signal. It is essential that mobile device users understand that the beacons will have no impact on their personal device if Bluetooth is not enabled.

What does the signal do? The beacon’s signal will discover the location of the mobile device courtesy of installed applications with location-based notifications on. With the location of the device discovered, the device user will receive push notifications and mobile ads. The most important aspect to these ads is that they will not be random in the sense they will be for just any business. With beacon advertising, the in-vehicle advertising will be based around the vehicle, and the mobile device owner’s, current location. 

Utilizing beacons allows companies that have partnered with them to better understand their client base. Furthermore, the beacons allow for the delivery of more personal and relevant mobile ads, as opposed to blanket ads that are commonly used to cover a large geographical area. This more personalized form of mobile advertising allows the marketing teams of companies to give their client base exactly what they want, when it is relevant and useful.

What Role Does Nexen Play in Beacon Ads?

Many companies have already found many different locations for their beacons. Subways, airports, stores and the like are common locations for beacons offering push notifications and geo-targeted-ads to consumers. Nexen realized that the majority of those locations were not mobile. This realization, and the increased use of rideshare services such as Uber and Lyft, opened their eyes to a new way to bring out-of-home (OOH) entertainment to mobile users. 

By providing an open network and beacons to Uber and Lyft drivers, companies have a new way to reach their client-base. While commuting, if the passenger has a mobile device with Bluetooth enabled they will receive specialized ads from brands partnering with Nexen. The Brand will receive specific information related to that user, including their location and their interests. If an ad appears on the Uber passenger’s cell phone for a movie trailer and the trailer is then watched, the brand may offer the user a discount or something free in exchange for an online order.  The user could be for tickets for the movie at a movie theater near the passenger. Upon purchasing the tickets, the company will receive additional relevant information and in return give the Uber passenger a free soundtrack, or other additional bonus for their purchase.

The Big Picture

Nexen and its ability to offer beacons and an open network is a game changer. They have proven to be a topnotch provider of OOH entertainment. Nexen offers a powerful tool for mobile advertising, brands are afforded an opportunity to target individuals through their specific needs, and mobile device users get special offers geared directly to them. There is no doubt that in the world of marketing one of the best new tools around is the beacon.

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OOH Mobile Entertainment / Advertising: A trend or here to stay?

We see it every day, people rushing from one place to another with their smartphone or other mobile device in their hand. Their main intent when invented was to offer a means to contact a family member, friend, boss, or colleague when on the go. Do people still use their chosen mobile device for communication purposes, of course they do, but that is not where their usage ends.

Today those mobile devices are used for much more. One of the top uses is OOH mobile entertainment. People turn to their mobile devices to enjoy their favorite out-of-home entertainment. No longer do people have to be at home to watch their favorite movie or TV show. It is even possible to watch concerts and sporting events. All from the convenience of a smartphone or tablet! 

People living in a metro area are much more apt to get on their mobile device to entertain themselves.  Let’s be truthful, if you are subjected to riding a bus, subway, taking an Uber or a Lyft from home to work, the commute can be rather dull. OOH mobile entertainment makes those daily commutes much more pleasurable. 

Bring on the Beacons!

Accessing OOH mobile entertainment does require some technology. In the world of smartphones and Wi-Fi that will not come as a shock to many. The latest device used by companies, such as Nexen, is the beacon. The beacon is a device installed in airports, subway stations, and most recently in ridesharing vehicles such as Uber. The main object of the beacon is to send geo-targeted-ads to mobile devices, one example is Uber passengers.  The beacon connects to the user’s mobile device through its Bluetooth functionality and an app. It can then send mobile ads to the user which relate to the Uber passenger’s current location.

Here is a potential scenario. An individual hires an Uber to go from work to home. On the ride the Uber passenger is looking at their mobile device. With beacon advertising the passenger will get push notifications for discounts, or deals, to a nearby restaurant, bar, or Starbucks. The passenger may choose to use the discount and make a stop at Starbucks before continuing home.

In another scenario one of the beacon ads might encourage the Uber passenger to watch the official trailer to a movie releasing soon. With nothing better to do the Uber passenger watches the trailer on their mobile device and is then rewarded after leaving feedback on the video. This reward might include access to the movie’s entire soundtrack via streaming service or free download. In other cases, the viewer of the trailer might receive a discount on theater tickets to see the movie.

Everyone Benefits!

When it comes to OOH mobile entertainment and beacon technology everyone wins. Busy individuals with lengthy commutes have the ability to be entertained as well as obtain discounts and deals on assorted goods and services. Brands using beacon advertising have access to invaluable data which can help with marketing and consumer targeting. As long as people have mobile devices and easy access to goods and services, OOH mobile entertainment will only continue to increase in popularity. In turn beacon advertising by companies, such as Nexen, will increase in use.

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Automotive Advertising: The wave of the future?

People need to get from point A to point B. Most people find that owning their own vehicle is the ideal way to accomplish this endeavour. Other people find the cost of owning a vehicle is out of their budget. These individuals turn to public transportation, biking, taxi cabs, and most recently, on-demand ridesharing services, such as Uber and Lyft. When it comes to the likes of Uber and Lyft, car owners also turn to the ridesharing service when they are unable to drive their own vehicle home from one location to another.

Car Advertising to a Captive Audience

Companies, such as Viuer, have come to the realization that advertisers can benefit from the captive audience that is an Uber or Lyft passenger. How is this possible? With the advent of mobile devices, such as cell phones, tablets, and iPads, as well as mobile data including vehicle-embedded 4G LTE broadband internet, digital ads can be placed inside Uber and Lyft vehicles. 

Drivers of these Uber and Lyft vehicles can opt to incorporate in-vehicle advertising into their automobiles. This is possible through the installation of one or more iPads or tablets into the vehicle that the passengers would have the ability to use. The iPads or tablets would feature specific ads provided by rideshare advertising companies to the Uber or Lyft drivers. 

The in-vehicle advertising is not the same as commercials on a standard television. The ads featured are not random. The ads are directly related to a passengers pick-up and drop-off points. Furthermore, the iPads or tablets installed in rideshare vehicles will feature a GPS map. The passenger will see assorted images and videos displayed on the screen throughout their trip. They have the option to select one of the images to get a better view of the specific ad. In many cases, the ad might offer the passenger with a discount on their ride, or a discount or coupon code for a specific business establishment along their travel route. 

One such example might be a local coffee house offering a free cup of coffee with the purchase of a pastry if the passenger asks their driver to stop at that specific coffee house. The possibilities are endless when it comes to what companies choose to use in rideshare advertising. The information and data collected will provide companies with marketing analysis essential for the creation of the most relevant ads and promotions for their customers. 

Companies, such as Viuer, who are making Lyft and Uber advertising a reality, have the potential to change the marketing strategies implemented globally. Marketing teams will have the ability to further target their consumer audiences, which in turn could lead to greater, leads, impressions, and conversions. The end result of this new form of in-vehicle advertising is benefits to the consumers.

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Rideshare Vehicles: The Next Generation of Billboards

Television commercials, print ads, and billboards have all been common means for advertising. Commercials are also prevalent with some digital streaming services. In the age of technology, marketing teams and advertisers are looking for new ways to reach the consumers they depend on for their livelihood. In recent years, numerous agencies are finding ways in which to use vehicles for their advertising needs. One type of automotive advertising has been around for years, car wrap advertising. Another more recent form is rideshare advertising. The question many people are asking is as follows: can vehicle advertising legitimately work?

Car Wrap Advertising and NASCAR

NASCAR was not the first industry to use car wrap advertising but anyone familiar with the sport knows how effective it has become. Advertisers willing to pay the fees to have their brand, logo, or company mascot added to a NASCAR vehicle get to promote their company for the entirety of a season. Being a NASCAR sponsor is not cheap, but the long reaching benefits of the exposure to millions of NASCAR fans could be considered priceless to some.

Businesses of all sizes are coming to realize the intelligence behind car wrap advertising. Businesses can hire car owners to wrap their car in their company logo for additional exposure. The business will pay an individual to drive around with their car wrapped in their brand or logo and in turn get targeted advertising whenever the driver is on the road. 

Before running out to become the next vehicle billboard there are requirements to getting involved in car wrap advertising.

Driver must be 18 or older with a valid driver’s license

Vehicle must be in good condition and properly insured

Driver must be willing to drive a minimum of 1287 km (800 miles) per calendar month

Driver must not object to signing a binding contract prior to advertising for a company

Although not a requirement, drivers that live in, and drive around highly populated areas are deemed as more effective. The more distance covered and people that view the car wrap ads the more leads and returns the company receives. When it comes to car wrap advertising it is truly a win-win situation. Drivers have the ability to supplement their income if they are willing to alter the appearance of their vehicle with a car wrap and drive a predetermined distance while businesses get a mobile billboard advertising their products and services. It is not a stretch to imagine more vehicles traveling the streets with company adverts placed on them in the future.

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Why pay for billboard fixed space when you can have a mobile one?

Viuer's rideshare advertising allows ad agencies and companies to place their ads both in the interior and exteriors of rideshare vehicles. Each vehicle travels an average of 8 hours a day mostly in city center where there is an enormous concentrated volume of people. Rideshare advertising allows companies to increase the effectiveness of their advertisement campaigns by increasing the amount of impressions per dollar spent on the ads. It is a new innovative way to advertise and with its trip summary, our advertisers can receive statistical data about where the vehicles has traveled. This means they are able to know exactly where the campaign was advertised in every single trip. With rideshare vehicles, the opportunities for advertising our endless. Join Viuer today as an advertiser and begin increasing the effectiveness of your ad campaigns and ad expenditure. Welcome to Viuer, the innovative advertising platform of the future. 

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FREE UBER RIDES "AD SUPPORTED"

Viuer believe that "free" ad supported rides will be the next big thing in rideshare concept. It is inevitable due to the fact that ride prices keep on lowering. That will continue to be the trend and the only alternative in the near future will be advertisement.

http://andrewchen.co/this-is-what-free-ad-supported-uber-rides-might-look-like-mockups-economics-and-analysis/

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Viuer to Launch Exterior Advertising

Viuer has been working hard to diversify their advertising capabilities. As per the request of most of our clients, exterior rideshare advertising is now available for most cities. Simply send Viuer your artwork and campaigns details, and we will take care of the rest. We will be able to calculate the given amount of impressions per each vehicles depending on the amount of trips they make a month. Additionally, we will be able to record impact statistics on each advertising campaign depending on the geographical area of interest. We can target specific geographical locations using our geo-fencing technology which allows us to target a specific audience of choice. All exterior advertising campaigns are sold as packages. Please check the advertiser page for more information. We hope this improvement can help our current clients reach a larger target audience and allow them to get the most out of their rideshare advertising campaign.
 

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Viuer enters the final stage of the UK Varsity Venture competition.

VARSITY VENTURES INVITES VIUER TO GOOGLE CAMPUS FOR STARTUP CHALLENGE

Varsity Ventures, the innovation consultancy, has selected Viuer to participate in its UK Varsity Startup Challenge.

The team was selected amongst 200 UK start-ups to participate in the second round of its first programme for start ups and present its business model and pitch to its innovation consultancy this week at Google Campus.

“This is a great opportunity for us to communicate our new business to a highly passionate team who can help us further realise our ambitions for Viuer”. Said founding partner Lorenzo Corazza.

Vieur presented a 2 minute pitch followed by a Q&A to a UVSC panel.

“We really enjoyed presenting to Varsity team at Google Campus this week and believe we are selected for the next round!”. . Said founding partner Gino Pacini.

The UK Varsity Startup Challenge is designed to provide students and graduates with a tried and tested framework that supports them in taking their steps into the entrepreneurial world.

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VIUER CLAIMS THEY ARE NOT REPLACING THE USE OF SMARTPHONE DEVICES ON RIDESHARE VEHICLES...

As a company, we are not trying to replace the use of smartphone devices on rideshare vehicles; alternatively, we are providing an advertising solution that will not only attract the eyes of potential customers, but more importantly will convince them to interact with the adverts on a level that has not yet been done before with modern day physical ads. This interaction not only increases the level of engagement with the tablet, but also serves as a medium for entertainment. Studies have shown that when entertainment is combined with advertisement, the effectiveness of the adverts increases by over 200 percent. Entertainment builds emotion and creates an experience. When you are able to create an emotional experience, the viewer is more likely to remember whatever message the advertiser is trying to impose. At Viuer, we believe that technology has allowed advertisement to be taken to a whole new level of engagement. This has been clearly applied on the internet, but now that we have access to internet connectivity pretty much anywhere, we can begin to apply these effective internet ads on a physical level as well by the use of tablet devices. Technology and the internet has allowed companies and advertisers to guide their audience wherever they choose to. With modern day websites we can control where we want our customer to go and what we want them to look at by using unique layouts, colors, figures among other tools. Moreover, we can extract data such as number of clicks or conversions, number of views or impressions, time spent on each page, and much more in order to accurately measure the effectiveness of each advertisement. By using tablet devices, we can also begin to extract this data on a physical level and potentially charge companies for adverts only by conversions. This decreases the amount of investment companies spend on physical adverts and sequentially increases their return on investment. Internet application to physical ads is the future of advertisement and Viuer believes that its presence in rideshare vehicles is just the beginning..

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VIUER - NOT JUST A MARKETING SOLUTION, ITS AN ENTERTAINMENT PLATFORM AS WELL...

Viuer is the new platform for rideshare advertising and entertainment. Our team focuses strongly on creating new and innovative ways to advertise static and dynamic content using tablet devices with online access. By using a tablet, Viuer engages their clients about 100 times more than a general modern day advert would. As a new generation, we understand the applications that tablets and modern day smartphones can be used for. That being said, by applying the same concept globally inside rideshare vehicles, we can increase the effectiveness of physical ads by replacing them with tablet devices. At Viuer, we are not only trying to provide marketing solutions for companies, we also strive to create a memorable traveling experience for our passengers. 

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How does Viuer benefit everyone?

Viuer connects riders with great real-time deals and entertainment. 

Drivers are able to earn more money from work that they are already doing.

Advertisers are able to influence the buying decisions of their target audience by delivering real-time, contextual ads and the ability to purchase (with clicks) on the device.

Viuer creates a better service for Uber as it becomes an additional service for their clients during transportation.

On the other hand, it creates a marketplace that helps rideshare drivers increase their income without increasing their expenses, by allowing relevant advertisers to rapidly launch ad campaigns in a targeted, timely and measurable environment divided in three main categories (UberX/XL , EXEC, LUX ) and also into 3 individual times segments (morning, afternoon, evening) to riders using our unique proprietary entertainment platform. Companies (advertisers, ngo etc.) benefit through getting superior information about customers preference. With Viuer rideshare entertainment and advertisement, everybody wins; drivers, advertisers and passengers.

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Competitive Advantage

Viuer’s competitive advantage comes from our IT technology department, which allows us to craft a custom mix of both relevant content and targeted advertisement in the back of your Uber. 

However, it doesn’t matter if that ride is from home to a night on the town, your daily shopping run from work to the grocery store or going to your favorite pub to watch the big game. 

We are able to provide statistical data to our clients (advertisers) that enables them to determine the content and advertising which passengers are likely to find most interesting, and engaging. Moreover, it allows them to track the effectiveness of each individual AD display as well as their mobile application. 

Viuer is new, so was Uber, so was Google. Early adopters benefit from being the first to market. Don’t let your company or brand fall behind. Contact us to start a campaign and begin building a relationship with one of the most revolutionary companies to innovate in the physical advertising space. 

We recognize the potential of implementing such platform on rideshare vehicle and the impact as well as the benefits it can have on a company such as Uber. Thankfully, the UK Driver fleet is on our side, as an independent contractor. Uber drivers are the commanders of their own transportation companies. The same way Uber connects you to passengers as a general dispatcher would, Viuer connects the client to advertisers who want to advertise in the city that you live in.

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