Las Vegas: Taking a Gamble on Rideshare Advertising

In the center of the state of Nevada is the city of Las Vegas. Common monikers for the popular tourist city include Sin City, The Entertainment Capital of the World, and The Gambling Capital of the World. Each year an estimated 42 million domestic and international travelers make their way to the famous city.  Visitors to Las Vegas go there for a multitude of reasons. They go there for conventions, spontaneous weddings, the phenomenal shows, gambling, and even the glorious national parks near the active city.

Transportation Demands

When millions of people descend on a location, such as Las Vegas, they are going to demand certain accommodations and services. Transportation from McCarran International Airport to the traveler’s hotel accommodations is essential. For many travelers the easiest and fastest way to get to their desired location is by hailing a cab or contacting a rideshare service such as Uber or Lyft.

Statistics from a 2018 convention in Las Vegas showed that of the nearly 30 thousand pickups made at McCarran for the convention nearly 11,500 of those pickups were courtesy of rideshare vehicle drivers with Uber or Lyft. In addition to all of the pickups, there were a total of 184,000 attendees to the convention.  All of these people were in need of transportation to get around the city. One cannot forget the thousands of other people living in or visiting the city during the convention that had their own transportation needs. With so many people in need of transportation it is quite apparent that there is a tremendous market for taxicabs, limos, and rideshare vehicles.

Taking a Risk

The market potential in a city like Las Vegas is staggering. Companies on a large and small scale have the ability to tap into a tremendous pool of new and potential customers. Marketing teams who weigh the potential for impressions and conversions with rideshare advertising will realize choosing this form of marketing is a sure thing.

When turning to a professional company of Viuer’s caliber, companies can utilize two different forms of advertising.  Viuer offers external and in-vehicle ridesharing advertising options. Professional decals placed on an Uber of Lyft vehicle can expand potential reach exponentially. In this particular form of advertising individuals who are not passengers of that particular vehicle may find themselves drawn to the vibrant and eye-catching displays. Wherever the rideshare vehicle goes with external advertising they have the opportunity to capture the attention of potential audiences that could lead to impressions and conversions.

In-vehicle advertising affords for the opportunity for one on one interaction with the rideshare passengers. While on their way to different events and locations throughout Vegas, passengers have the opportunity to view and interact with ads on installed tablets. Passengers will have access to ads targeted to specific locations courtesy of geofence technology. Rideshare passengers also have the ability to interact with targeted ads on their personal smartphones while traveling from one location to the next.

The Bottom Line

Las Vegas is a city that sees millions of people visit annually. These tourists, as well as locals, need transportation to and from the many different venues on their itinerary. Trusted rideshare drives have the ability to safely transport these people to and from their conventions, powerhouse shows, concerts, weddings, and much more. With so many trips necessary, ad agencies and companies have the ability to zero in on targeted audiences that are almost guaranteed conversions. Through in-vehicle and external advertising on Uber and Lyft vehicles, those same companies and agencies have the capability to drastically increase their monthly impressions and conversions. The bottom line is, companies that venture into rideshare advertising are sure to hit it big in the city of Las Vegas.


Rideshare Vehicles & Digital Transparent Glass Advertising


Rideshare Vehicles & Digital Transparent Glass Advertising

The wave of the future is coming to rideshare vehicles near you. The concept of rideshare vehicles alone are an advancement as they help people safely get from one location to another. Rideshare vehicles also allow passengers to access special geo-targeted ads courtesy of in-vehicle ads. These ads are displayed on installed tablets or iPads. These ads are also accessible via the passenger’s personal smartphone or other mobile device.  Rideshare vehicle drivers now have the opportunity to target a completely different group outside of the vehicle through Digital Transparent Glass Advertising.

Digital Transparent Glass Advertising 

Advertising comes in many forms. It is possible to see ads while watching TV shows, listening to music, reading magazines and newspapers, you can even find ads whilst scrolling through your favorite social media apps. Developers have been working on another means for advertising, transparent glass. With this new technology, marketing agencies have the ability to have ads projected onto transparent glass on rideshare vehicles. 

How it Works

The technology involves the installation of a specialized device and material on the side rear windows of participating rideshare vehicles.  The material placed on the glass is custom made to fit the vehicle’s window(s) to its exact shape and size. The material on the windows allows for the display of digital ads while the rideshare vehicle is in operation but not while passengers are in the vehicle. Furthermore, the material placed on the windows does not prevent for the normal use of the window, such as opening and closing the window.  As the name suggests, Digital Transparent Glass Advertising, the passengers and driver of the vehicle can see out the windows with no obstruction. 

Pros to Digital Transparent Glass Advertising

There are numerous advantages to the use of Digital Transparent Glass Advertising in rideshare vehicles. Just a few of the pros include:

Geo-targeted Ads – The ads projected onto the transparent glass are specially targeted to different restaurants, stores, and entertainment venues within the route of the rideshare vehicle.

Eye-catching Display – The eye-catching, dynamic ads displayed on the windows of rideshare vehicle’s grab the attention of pedestrians who see the vehicle driving past. When surveyed, more than 40% of pedestrians noticed these ads when rideshare vehicles using the new technology drove around highly-populated metropolitan cities. People are also attracted to the ads when the rideshare vehicle is stopped at lights or pulled over on the side of the road to pick up or drop off a new fare. 

Increased Impressions & Conversions – Companies can benefit from the increased number of impressions and conversions that are a direct result of the Digital Transparent Glass Advertising. Rideshare drivers who drive around densely populated and crowded cities can see record breaking increases when compared to other means of advertising. One reason for this is almost 25% of people surveyed recalled the brand names used in the advertisements.

Ease of Use – Digital Transparent Glass Advertising is easy to use by the driver, as well as the companies interested in the technology. Drivers can control the ads via a remote control, while companies can monitor new and old campaigns, monitor impressions, and much more.

Advertising is essential for the success of companies of any size. With Digital Transparent Glass Advertising rideshare drivers have a new way to earn additional income with their vehicles. Furthermore, marketers have the ability to use digital ads on rideshare vehicles to reach pedestrians using targeted ads based on geolocation.  This can result in increased impressions which can turn observers of the digital ads into new customers. The future of advertising is here and everyone has the opportunity to benefit.


The Benefits of Rideshare Ad Company Partnerships


The Benefits of Rideshare Ad Company Partnerships

Ridesharing is big business around the globe. Based on statistical data, the top three ridesharing countries are China, the United States, and the United Kingdom, respectively. Notable rideshare providers include Uber, Lyft, and minicabs. In 2016 alone there were approximately 40 million active rideshare passengers each month. Around the world, assorted companies took note of this popular mode of transportation and realized it was an untapped resource for marketing. 

What Assorted Ad Agencies Realized

People searching for an alternative mode of transportation were not the only ones to take note of the new rideshare service. Companies such as Viuer recognized that rideshare vehicles were an untapped resource for advertising agencies. They envisioned how the popular mode of transportation would be an invaluable tool for advertising purposes.  With that in mind, Viuer created an in-vehicle advertising platform that ad agencies could utilize to get their ads in front of their client base.  Through the simple installation of iPads and/or tablets advertising agencies have a larger opportunity to reach out to current and potential customers.

When digital media agencies use Viuer’s platform they can have their ads placed in front of passengers when being transported by rideshare vehicles. Passengers can see ads related to their location and businesses in the vicinity with even more accuracy, courtesy of geo fencing. Geo fencing is a digital marketing tool that is highly effective in pinpointing a smartphone user’s geographic location. For passengers using the tablets and/or iPads installed in rideshare vehicles by Viuer those locations are even more accurate. Furthermore, when passengers choose to interact with the ads that show up on the in-vehicle devices, or their personal smartphones, this increases the number of impressions and conversions for those ads. When this occurs, the companies displaying their ads in rideshare vehicles can increase their bottom line.

Rideshare Expansion & Its Impact on Ad Agencies

As the number of rideshare drivers around the world enters the hundreds of thousands, and users in the billions, the opportunity for increased audience reach is extensive. Marketing teams and ad agencies can utilize direct advertising, with the ever increasing rideshare fleets, to get their ads seen by a much broader audience.  They also have the capabilities to get very specific in their targeting of current and potential customers.

Viuer and other rideshare ad agencies are realizing the best way to capitalize on this new marketing arena is to work together. Viuer has already partnered with an assortment of marketing platform groups, ad agencies and rideshare companies to maximize audience reach. Through a joint effort between these groups the potential for everyone to obtain their advertising and financial goals increases exponentially. 

Rideshare Users Benefit

When companies expand their marketing reach and increase their conversion rates and number of impressions they are making gains. There is another group that benefits tremendously from in-vehicle rideshare advertising, the passengers. Passengers that turn to Uber, Lyft and the like have the ability to reap the rewards of this new form of digital marketing. Rideshare passengers who interact with direct ads have the ability to earn free items, discounts, and other perks for local establishments.

As long as rideshare advertising companies partner together in an effort to expand their reach, everyone involved in the process benefits. 



Viuer and Instal Partnership to Change Rideshare Advertising

Viuer is a company that understands the importance of smartphones and smart devices for people around the global. The average owner of a smartphone is on their device for approximately 3.5 hours a day. This number is only expected to increase with each passing year. What do the users of devices do while on their smartphones? According to research 90% of the time smartphone users are using the internet it’s through APPs. Users of tablets aren’t far behind devoting 77% of their internet time on APPs. Armed with this knowledge Viuer and Instal have decided to join forces and bring native APP advertising to passengers of minicabs and rideshare vehicles.

Viuer and Rideshare Advertising

Since it’s outset, Viuer has been working in conjunction with the likes of popular rideshare services, Uber and Lyft to help businesses of all sizes get their ads in front of rideshare passengers. Rideshare advertising is a huge industry that continues to expand exponentially. Most recently Viuer also teamed up with the likes of minicab to expand the reach of businesses to potential customers in both the UK and the USA. 

Viuer’s advertising marketing platform allows businesses to have their ads displayed on smart devices installed in participating rideshare vehicles. Passengers view targeted ads that are relevant to their location and not just mass marketed ads. While on a trip from the office to a restaurant, shopping mall, airport and the like passengers are served up the opportunity to engage with ads related to local business establishments. Utilizing geo-fenced targeted campaigns businesses can put into play targeted ads for potential customers. 

With the number of rideshare vehicles registered with Viuer globally averaging anywhere from 120 to 270 per city the marketing reach for businesses continues to increase. Businesses are seeing their number of impressions and conversions increasing. Furthermore, they are gathering invaluable data which aids in the creation of future ads. 

Instal and Native APP Advertising

The founders of the company, Instal, also understand the importance and the possibilities that lie in the hands of smartphone and tablet users. Their mobile marketing platform focuses on the games and APPs that so many smart device users install and use on their devices. The most important aspect to Instal is their usage of native advertising. 

Studies have proven that native advertising in APPs receive a significantly higher engagement rate than traditional banner ads. With a 20 to 60 percent higher engagement rate it is easy to see why this type of advertising is preferential for rideshare advertising. In addition, retention rates with native advertising are higher by three times the alternative. Overall, Instal’s marketing platform has the ability to help businesses get in front of, and acquire new customers and clients, but also increases the chance to retain said client bases. 

Joining Forces – Viuer & Instal

The partnership of Viuer and Instal is going to be a game changer for in-vehicle advertising. Utilizing the best of both marketing platforms businesses will see an increase in their client base and ROI. With thousands of rideshare vehicles and minicab drivers installing the Viuer tablets, which are using the native APP advertising, businesses will surpass their previous numbers related to client base acquisition and retention. It is important to note that businesses will also benefit from the traditional mobile banners and other innovative ad formats available with Instal. The biggest winner in the partnership between these two successful mobile marketing platforms will ultimately be the numerous passengers using minicabs and rideshare vehicles globally.



Viuer Expanding its Rideshare Driver Network

Viuer is a company that provides drivers of rideshare vehicles with the opportunity to make extra cash through in-vehicle advertising. Their innovative marketing platform is used by Uber, Lyft, and cab drivers around the globe.  Viuer has vehicles equipped with tablet advertising in cities throughout the UK and U.S.A. Recently Viuer expanded the number of rideshare vehicles utilizing their tablet advertising by 10,000 vehicles.

The Impact of the Expansion

Prior to this massive expansion rideshare vehicles around the globe were already numbering from around 120 to well over 270 vehicles per city. With 10,000 additional vehicles added between the United Kingdom and the United States the opportunity for marketers to get their marketing campaigns seen by an even larger section of the population increased drastically.

Companies in search of a larger reach, including multinational agencies, will have the opportunity to use this unassuming form of advertising to garner higher conversion rates and increase overall impressions. Agencies will also have the ability to target potential and repeat customers globally, instead of focusing on just the local market. 

The number of additional vehicles alone will benefit companies and agencies looking to expand their reach. As the Viuer platform also incorporates the utilization of geofencing this is yet another way marketing strategists can get in front of even more potential clients in very specific locations.

When looking at this on the global level it is possible to see how ridesharing advertising can increase its ability provide marketing agencies with the ability to interact with more people as well as better understand what they need and want. The data that is collected from ridesharing passengers who interact with these auto ads can lead to agencies offering them increased bargains and deals.

The Bottom Line

Viuer is a company interested in far more than professional gains. Viuer continues its mission to help rideshare drivers increase their revenue stream as well as helping advertisers get their video ads in front of more viewers. Through the simple installation of tablets utilizing Viuer’s advertising platform, rideshare drivers benefit as do the companies taking advantage of  this rideshare advertising platform. The addition of more than 10,000 vehicles to their network can only lead to the capturing of multinational agency campaigns and larger advertising accounts.



Viuer Partners with Mincabit

In the world of ridesharing advertising platforms Viuer is among the best. Viuer’s innovative technology has allowed numerous companies and marketing agencies to get their ads in front of rideshare passengers using both Uber and Lyft. Now the in-vehicle advertising leader is expanding its reach by partnering with Minicabit.

What Is Minicabit?

People need to use a taxi or a cab from time to time. In those instances it can be difficult to find the lowest rates possible without spending a lot of time making random phone calls. Minicabit has come in to save a person from the time and aggravation that goes into locating the cheapest fare from one location to another. Here’s how it works.

The potential passenger enters all relevant information including:

Locations for pickup & drop-off

Date & Time

Number of passengers (luggage if applicable)

Once this is complete a list of quotes appears for the passenger(s) to choose from. These quotes come from active cab and taxi drivers around the UK. All that remains is for the potential passenger to select the cab that best fits their needs. With 50,000 vehicles in the Minicabit network - minicab passengers are going to benefit from the competitive prices offered from the assorted local rideshare vehicles. 

Benefits for the Partnership between Viuer and Minicabit

The partnership between Viuer and Minicabit is one that is going to benefit all parties involved. Viuer has the opportunity to expand the number of auto ads that taxi passengers view and interact with during their ridesharing trips. This can lead to increased impressions for the companies and agencies that turn to Viuer’s ridesharing advertising platform for their marketing needs. 

Passengers have the opportunity to benefit from the lowest cab fares available via the easy to use Minicabit. Passengers also benefit from the reduction of stress and time associated with finding the lowest rates for cab rides available. Furthermore, passengers that book a ride with a vehicle tablet advertising offered by Viuer have the opportunity to see and interact with ads during their travels. These ads may allow them to receive free offers or discounts from assorted establishments near to, or where the passenger is being dropped off.

The big winner in the partnership between Viuer and Minicabit is the passengers that turn to ridesharing vehicles when they need a ride. Passengers get the rides they need to and from airports, restaurants, other businesses, and private homes. 



How Rideshare Drivers can supplement their income

Since the inception of rideshare services, Uber and Lyft, more and more drivers are turning to the service as their job. In some cases, deciding to be an Uber or Lyft driver is out of necessity. The driver might have another job that does not provide them with enough income for their survival. Now, thanks to advanced technologies, Uber and Lyft drivers have the ability to supplement their income when driving passengers around. Do these drivers need to have yet another job? No, no additional job is required. All that is needed to supplement their income is the willingness to install an iPad or tablet for passengers in the backseat to use during travel.
 Just install an iPad or Tablet?
It is important to note that simply installing an iPad or tablet into a vehicle used for Uber or Lyft is not all that needs to be done. The driver needs to contact an agency, such as Viuer, to help them with rideshare advertising. That is what the iPad or tablet is used for, in-vehicle advertising.
The process is rather easy to understand. An Uber or Lyft driver that is interested in rideshare advertising contacts Viuer. If the driver does not have an iPad or tablet, it is possible for Viuer to supply the device. Once the devices are installed the staff at Viuer will ensure that advertisements for different brands will be transferred to the iPads installed in the rideshare vehicles. With the devices installed and the ads ready for display all that is needed are passengers.
When a driver picks up a passenger to take shopping, out to eat, to a movie, or home the passenger will view the devices installed in the Uber or Lyft. These passengers have the ability to see geo-targeted ads on these devices. With a bit of engagement, the passengers will have the opportunity to see new and special ads for assorted brands. The passengers can opt to engage with the ad through viewing a video, answering questions, commenting, or making a purchase. The engagement between the passengers and the ads is tracked via impressions and conversions.
The only thing that the Uber or Lyft driver needs to do to make money is continue to pick up passengers and allow them to use the installed devices. At the end of a month, the Uber or Lyft driver gets paid directly from Viuer. It truly is that easy to generate extra income without expending any additional energy. Drivers that make the decision to get involved in rideshare advertising have the ability to earn a couple hundred to $600 a month! If you are an Uber or Lyft driver, or you know someone who is, consider getting in on Uber advertising and earn extra cash with no additional work.



Ways companies benefit from different forms of advertising.

Companies of all sizes have a need for advertising. Small local businesses that depend solely on word of mouth will not generate as much business as businesses with a well put together advertising campaign. Hiring a media agency or a marketing team can help steer the owners of a company into the correct advertising direction.

Types of Advertising
When it comes to advertising it is possible to list numerous types. Some options companies turn to include print ads, television and radio ads, as well as billboards. Brands also search for engagement with their potential and current customers via social media ads, street advertising, car wrap advertising, and smart phone and tablet advertising.

Each type of advertising offers a different reach for a company. Most people are aware that ads viewed on television or in mass printed publications reach a much larger audience than the likes of car wrap, smart phone and tablet advertising. The key difference between these mass advertising campaigns found on TV and those on smart phones is typically the number of impressions and conversions.

Audience Reach
Reaching the right audience is essential if a brand wants to get the right impressions, leads, and conversions. Mass media ad campaigns might generate a large number of leads but if the brand is not conveniently located, conversions, or sales, may never occur. How many times have you viewed an ad on television only to attempt to locate that company in your area? Your search finds you falling flat. Either the company is not local or they are not offering the deal or service offered in the ad. This can lead to frustration with a particular brand.

One way that companies can solve this dilemma incorporates more targeted ad campaigns. One way to do this is to reach people via car wrap advertising. Although there is no hard and fast way to calculate the number of impressions this type of ad may generate, it is very true that when a vehicle drives around with a car wrap ad, interest is piqued by those that live in the area in which the vehicle travels.

Another type of advertising that has a higher success rate when it comes to geo-targeted ads is tablet advertising. It has become commonplace for ridesharing companies, such as Lyft and Uber, even some cabs, to install iPads and tablets onto the front seat headrests in a vehicle. These devices are then visible and accessible by passengers being transported in the backseat.  What makes these devices more effective for advertising campaigns is that the ads that appear on the devices are specifically targeted to people living and working in specified locations.

Ads can pop up for local business establishes ranging from cafes, to restaurants, bars, stores, and even entertainment venues. The passenger might recognize a location they have seen but never visited. The person may be curious and thus clicks on the ad, starting viewer engagement. The viewing of that ad could result in a potential lead and often times to conversions. By simply having the option to share very location specific ads in ridesharing vehicles, brands can reach and establish new relationships with a new customer. Furthermore, by offering discounts, freebies, or assorted deals following a purchase, brands can increase customer loyalty.

Brands of all sizes have a plethora of advertising options at their fingertips in our current day and age. Companies with a more forward thinking idea regarding advertising, such as Viuer, can assist companies in getting their ads seen in a more geo-targeted way, via auto ads and car wrap advertising. One key benefit to potential customers is the reduction in customer frustration when a mass ad on TV fails to deliver for a very specific location.



Using a Digital Media Agency to Reach New Audiences

Globally businesses of all sizes are in the eternal search to reach current customers and generate potential client leads. Sticking to the old tried and true marketing and advertising techniques can be beneficial but not as successful as turning to more modern options, such as a digital media agency. A media agency of this sort understands the importance and potential reach that comes with utilizing the internet, smart phones and other mobile devices to reach both a current and potential client base.
How Digital Media Agencies Help
A smart digital media agency understands the importance of reaching out to people on their smart phones and mobile devices. This can be done via ads on social media sites and well as being done through in-vehicle advertising. With people taking their smart phones and mobile devices with them virtually everywhere it is possible to generate ads that reach people on the go.
There are digital media agencies who understand that one way to reach people to generate potential leads is to get their attention during their commute. There are countless opportunities to even send targeted ads to individuals that use Uber or Lyft to get to a broad array of destinations. Why is rideshare advertising so important? Based on reports individuals that typically turn to the likes of Uber and Lyft are a group of individuals that tend to have more disposable income and feel more comfortable with starting and completing e-commerce transactions.
A passenger that hires an Uber to take them out to eat with friends is more inclined to have their interests piqued by a targeted ad on their mobile device or installed iPads or tablets in the vehicle. Media agencies and marketing teams can generate geo-fences to geo-target passengers using an Uber within a designated area in a city or town. An alert can go off on their smart phone or the installed tablet in the rideshare vehicle. The passenger then has the opportunity to respond to the advert, either by reading something, watching a video, commenting or making a purchase.
When interactions are made, leads are generated and in some cases clicks are turned into conversions. The brand’s name gets further exposure, the new client gains a new product or service, and the rideshare vehicle driver also benefits.
The Future of Advertising
Although the standard forms of marketing will always be in use, it is apparent that there is a need for the utilization of digital media agencies. As long as people have their smart phones and have access to mobile devices, such as iPads in rideshare vehicles, brands will be able to reach current and potential customers with new advertising opportunities afforded by the likes of Viuer and digitial media agencies.



Expanding Brand Reach - Geofences and Beacons Advertising

Successful businesses of any size are aware that advertising and marketing are essential to reaching current and potential consumers. The viewing of commercials, even on paid streaming television services, is quite common. These commercials reach out to mass numbers of viewers in an effort to increase the sale of goods and services. More technology based, and forward thinking companies, such as We Are Nexen, are gearing towards another outlet to help expand the reach of different brands. They are implementing an open network that utilizes geofences and beacons. Companies like We Are Nexen are aware that old school advertising is nothing compared to the future of beacon and geo-targeted ads.

Geofences & Beacons
In the world of mobile advertising the utilization of geofences and beacons means the difference between specific, targeted reach to mass audiences and personalized and individually targeted audiences.

Geofences – Geofences is a form of technology that helps with location based targeting of specific areas through a virtual fence.  When a geofence is established in a mall, airport, a specific area of a city, mobile devices that enter or exit the virtual fence area, interaction with those devices occur via Wi-Fi signals and GPS.
The data collected from geofences affords marketing agencies and brands with the ability to get very specific and real-time data with relation to mobile users who enter and exit targeted areas established by a geofence. This data assists in the generation of push notifications on mobile devices for people in and out of the virtual fence. It also helps in the improvement of app interaction for the mobile device user.
Beacons – Beacons are devices that can be placed in a broad array of locations. They can be placed within vehicles, in stores, airports, subways and more. Beacons purchased from We Are Nexen are battery operated. These batteries have a typical lifespan of 2 years. Beacons send out signals over Bluetooth technology when an application on a mobile device triggers the signal to be sent. Information is transmitted via the mobile devices internet connection.
These signals afford for the start of interaction between partners or brands using the beacon and the mobile device. The individual user has the ability to see ads, alerts, and offers from specific companies that may trigger an interaction. This interaction may start with the viewing of a video, which generates interest, and the user goes on to make a purchase. This conversion leads to customer loyalty and customer rewards. It also helps improve the relationship and trust with the brand.
When it comes to mobile ads, times are changing. The use of geofences and beacons allow for the individual connection between a brand and a mobile device user. Brands get important information regarding the habits of current and potential consumers, while the consumers benefit in the form of discounts, freebies, and other deals. All parties involved benefit from this technology and things will only get better for everyone.




Using Geo-Targeted Ads for Client Base Expansion

In the business world if you want to keep, and/or expand, the client base you have you need to understand the importance of marketing. It is essential to have a marketing team that understands the tools and techniques from the past need to be updated. It is essential for a company to remain relevant and in the forefront of the consumer market to help ensure their continued success. One of the current ways companies, such as Nexen, is helping brands reach their client base is via geo-targeted ads.

Why Geo-Targeted Ads Matter

Unlike other forms of advertising, geo-targeted ads are exactly that, they are targeted to potential customers in a specific area. Nexen helps marketing teams reach their client base via the use of beacons. Beacons are devices installed within ridesharing vehicles. While a passenger is traveling from their pickup location to their final destination, a signal from the beacon is sent to the passenger’s smartphone or other mobile device. This signal, which triggers geo-targeted ads, only reaches the user’s device if the Bluetooth technology is turned active.

The geo-targeting aspect to beacon advertising helps brands initiate interaction with consumers during their daily commute. When the ad or notification pops up on the user’s device they are given the opportunity to ignore it, exit our, or interact. For the curious, these ads are not random or sent out to just anyone. The ability to determine the user’s current location allows companies to interact with potential customers in the area. The idea behind geo-targeted ads is to reach potential customers in the moment. 

As a provider of out of home mobile entertainment, mobile device users have the ability to use the open network, the beacons afford, for countless purposes. It is possible to get geo-targeted ads for sports, gaming, comedy, dining, shopping and so much more. The targeted individual will receive an announcement that triggers brand and consumer engagement in real time. If the consumer is interested in the announcement or ad shown they could follow through with answering a survey, watching a video, or clicking a link. The ultimate goal is for the consumer to make a purchase which leads to further targeted ads and loyalty rewards.

From a business point of view, geo-targeted advertising has the potential to expand a brand’s reach exponentially. When looking at the practice from the consumer’s perspective, this type of ad will assist individuals in getting the deals and benefits they want exactly when they want them most. Even if that interaction starts from catching a lift from a rideshare provider like Uber or Lyft.



The Many Forms of Car Advertising

Marketing agencies have found numerous ways to promote their customers goods and services. They have utilized the old standbys of print, television, and radio for decades. In the mobile, instant gratification generation in which we live now, they have been forced to investigate new areas. For this very reason auto ads, in assorted ways, has become a standard option. Some of the most common types include rideshare advertising, beacon ads, and car wrap advertising.

All about Rideshare Advertising

Most people have heard about ridesharing services such as Uber and Lyft. Other ridesharing services include traditional cabs. The difference between the two, from a marketing standpoint, is the ability of the drivers to use their vehicles as means to help a media agency share ads with their passengers. 

Courtesy of companies such as Viuer, companies have started tapping into in-vehicle advertising. When a passenger gets into an Uber they may see a pre-installed tablet or iPad for their use.  While on their trip in the vehicle from one place to another the devices will display both interactive and static ads. These auto ads are geared toward the specific locations in which the vehicle travels and the passenger(s).    

While the passenger is in the vehicle they can interact with the ads on the iPad or tablet and receive a host of special offers and deals. This helps the company expand its reach, generating a larger audience and the passenger gains a host of benefits through their interactions. Furthermore, for participating in rideshare advertising the driver of the Uber vehicle receives monetary compensation. In-vehicle advertising offers everyone the opportunity to get what they desire.

Reaching the Masses with Beacon Ads

A beacon can be considered a source of light which draws attention to something; a prime example is a lighthouse. When it comes to mobile ads, beacons are a devices installed in rideshare vehicles, that offer geo-targeted ads to passengers. These ads are displayed on the passengers tablet or mobile device via Bluetooth signal. Devices without Bluetooth technology turned on, will not receive any ads.

For the companies utilizing this form of beacon advertising, they have access to a metrics dashboard. The dashboard provides them with essential information crucial in the generation of ads for targeting potential and current clients. On the flipside, the passenger that interacts with the ads appearing on their device obtains something as well. 

As many of these ads deal with OOH (Out of Home) Entertainment, the mobile user will view an announcement regarding a new movie, show or the like. Through their interest in the ads and their interaction they have the opportunity to purchase items and upon the conversion of said item, are later offered other discounts or freebies. Many people consider this a perk of being loyal to a brand. Companies, such as Nexen, which offer beacons to rideshare drivers and the like, are clear in that when the passenger interacts with the beacon generated ads their personal information is never stored on the beacon.

The Wonders of Car Wraps

Car wraps are not a new concept. Anyone that has seen a NASCAR race or even just one of the vehicles used in the races has seen corporate logos on vehicles. Other people may have seen them on the side of a cab or bus. In addition to in-vehicle ads, companies like Viuer are turning to car wraps. 

Car wraps are an easy way for companies to get their brand out to the masses in a simple way. The wraps are placed on the vehicles and everywhere the driver goes, people will have the opportunity to view the wrap. This type of ad can be changed out easily and has the potential to reach anywhere from hundreds to thousands of people. With the brand ad in an individual’s subconscious that may cause the individual to look for the company online, social media, or ask their family and friends about said brand.

Ever Evolving

 As long as there is the need for a media agency, types of advertising will take on many forms. It is blatantly clear that through the creation of  in-vehicle and beacon ads, as well as car wraps, that they means by which companies get their name out there is ever evolving. This can only lead to better opportunities for all involved including the companies, drivers, and targeted current and potential consumers.



The Future of Automated Cars and Auto Ads

If it was possible to travel back in time, would Karl Benz and Henry Ford, founders of Mercedes-Benz and Ford Motor Company respectively, envision a world of driverless cars? Over 100 years ago, the idea would probably have been unfathomable to both Benz and Ford, but today, it is a reality. There are automakers out there that are creating the cars that will be, and have in some cases, driving freely on the streets. Who will be riding in these autonomous cars remains to be seen.

What Automated Cars Mean to Ridesharing Companies

Cab companies and ridesharing services, such as Uber, have their eye on the future of automated vehicles. Driverless cars offer cab and ridesharing companies with the opportunity to provide a service, while cutting costs on paying a staff. Of course Uber and the like would have to pay for vehicle maintenance but having vehicles that only require a computer to get a passenger from one place to another is exceptional. 

Passengers could place their request to have an Uber or cab pick them up at a specified location. Upon the vehicle’s arrival the passenger would notice no driver, only a fully equipped, well-maintained vehicle ready to take them to their next destination. The passenger could sit back and relax during their journey.

While some may be leery of getting into a vehicle without a driver, auto manufacturers are working to make the vehicles as safe as possible. The vehicles will be controlled by artificial intelligence (AI) software. The vehicles will also be equipped with sensors and other software to help vehicles be aware of their surroundings, which includes traffic lights, signs, and landmarks. The ability for a human to take over control of the vehicle is also an option, should the need arise.  

Another Benefit of Cabs and Ubers

The passenger could also take advantage of the automotive advertising. You might be asking yourself how anyone can enjoy advertising. We live in a world where ads are on television, on the radio, and we run into countless ads while surfing the internet. Most people attempt to avoid ads if possible. With ridesharing advertising there is a marked difference. Here’s a few ways how:

The ads are geo-targeted.

The ads offer a more one on one interaction between consumer and brand.

The ads are not mass produced.

Rideshare passengers can receive free items, discounts, and additional benefits during the tablet advertising experience.

Passengers can discover new restaurants and assorted businesses while riding in a cab or Uber/Lyft vehicle.

Getting Personal with Beacons

To many people the idea of personalized ads while riding in an Uber or cab might sound impossible. Even with all of the advances in technology and the internet how can ads be so personalized? Thanks to the technology of companies like Nexen, beacons help ensure these specialized ads and deals on out of home entertainment take place.

Nexen offers the opportunity for brands to advertise to geo-targeted audiences, such as those found in cabs and ridesharing vehicles. Companies have the ability to do this through beacons placed in these vehicles. The passenger enters the vehicle, and if their Bluetooth option is active on their phone or mobile device, the Bluetooth signal from the beacon interacts with said device. 

The mobile ads pop up. If interest is struck the passenger can begin interaction. Through this interaction the passenger could receive one of the previously mentioned benefits. All of this is done courtesy of technology utilized by Nexen.  For those concerned that Nexen, or other third parties, will gain access to their personal information it is not captured and stored.

In the future, when you are in need of a ride and find yourself calling a cab or Uber, you might find yourself in a driverless car. Take advantage of the privacy and the freedom of a ride without anyone but you and the passengers you want to join you.


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Positive Implications of Auto Ads when Traveling

Have you ever traveled to a city on vacation or business, even a spontaneous trip, and had no clue what to do or where to go? You might go into a local gas station, or ask the desk clerk at your hotel accommodations for recommendations on places to eat. Perhaps you want to know where to go shopping, or what fun activities to do with the family. You are bound to get some recommendations. In hotels you can typically find a display with dozens of assorted pamphlets that outline different areas of interest in the area. Those are all great options, but it might not be the solution you need.
An Unlikely Solution
There are options out there to help you find the venues and activities that will make your trip ideal. Word of mouth is great, so are those handy little pamphlets, but one of the most helpful resources out there is found in ridesharing advertising.
Imagine for a moment that you are on a business trip. You do not know the area and do not want to deal with traffic or getting lost so you contact Uber. Your Uber driver will transport you to and from wherever you need to travel. If they are involved with companies such as Viuer, you will have the opportunity to experience in-vehicle advertising.
Many ride-sharing companies are implementing auto ads into their vehicles. This is possible through the installation of tablets or iPads. These mobile devices are available for the passenger to use throughout their time in the vehicle. With companies such as Viuer, those mobile devices will feature assorted ads in which the passenger can interact. Passengers using these tablets or iPads in new cities will have the opportunity to get personalized information and deals for local businesses.
Through simple interaction with the mobile device a stranger visiting in a new town might be granted a great deal on a great restaurant only locals know about. The geo-targeted ads could also alert the passenger to a local business that suits their entertainment or business needs. In another case, someone visiting a new city might want to look up specific businesses anonymously from the iPad provided.
The Deals You Want Are At Your Fingertips
Whether you are turning to ridesharing vehicles because you are in a strange city, you do not own a car, or your car is temporarily out of commission deals a plenty await. By spending a little time looking at the installed tablet in an Uber, the passenger has the opportunity to get discounts, freebies, and other items during their trip. It only takes a bit of interaction to get targeted ads for the things you may, or may not, be looking for while out.

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Mobile Advertising. Everyone wins!

Reading the title you might be asking yourself, “How can everyone win when it comes to mobile advertising.” Simply put, everyone involved in mobile advertising gets something from the process. There are companies, such as Viuer and We Are Nexen, who work with assorted brands, as well as ridesharing providers Uber and Lyft, to get mobile-ads to passengers. The brands get exposure geared to a specific target, the drivers get compensated for offering rideshare advertising, and Viuer and We Are Nexen, get compensated for helping the other parties involved.
How Does This Work?
Plainly speaking, small and large companies need to get the word out there in order to get customer engagement. Radio, print, and television ads can get the word out about assorted products and services but in the high tech world we live, that is just not enough. Many major brands are turning to in-vehicle advertising.
Auto ads start with finding the correct digital media agency. When a brand finds the right agency they can pair up with the likes of a provider of beacon ads, or tablet advertising. Ridesharing services, such as Uber and Lyft, have already incorporated both of these forms of technology into their vehicles.
The Passenger
The passengers that utilize these ridesharing services are the ultimate winners when it comes to mobile advertising. Since they are not driving they have the opportunity to either use the tablet or iPad provided in most ridesharing vehicles, or they can use their own mobile device.
With beacons, such as those provided by the likes of We Are Nexen, the passenger is able to get personalized engagement from brands for out-of-home advertising. This is possible through a Bluetooth signal that the beacon sends out to the passenger’s mobile device. The passenger gets personalized 1 on 1 engagement with a brand where they can get free items, or discounts in exchange for watching videos, reading something, or making an initial purchase.
When it comes to Uber advertising, companies like Viuer offer brands with the ability to provide geo-targeted ads to passengers. Compelling and engagement driven ads are visible on the installed tablets or iPads in the Uber vehicles. The passenger might see a coupon for a local restaurant, movie house, or even Starbucks. The passenger can choose to engage with the ads in order to receive something free or discounted. The best part about this type of mobile ads is that they are not random, they are specifically designed to include businesses in the general area of where the passenger is picked up and ultimately dropped off.
Through the beauty of modern technology, potential consumers can reap the rewards of ads that are more individual focused and not mass media focused. Instead of randomly surfing the web, social media, or interacting with friends when going from point A to point B, passengers now have the opportunity to get deals, freebies, and other assorted bargains for minimal engagement on their mobile device.


The Future of Ridesharing


The Future of Ridesharing

The Future of Ridesharing

We have truly reached a point in our history where things are becoming more like a science fiction movie.  There was once a time where driverless cars were only featured in movies, television shows, and cartoons. Today, driverless cars are a reality. These automated cars are now on the road in different countries around the globe. They offer riders a new car experience as well as potentially becoming real competition for ridesharing services such as Uber and Lyft.

Lyft Takes a Step into the Future

In early December, Lyft introduced driverless cars to its ridesharing client base in Boston. Smartphone users now have the opportunity to have a vehicle arrive to drive them around with no human driver in the car. This leaves the rider to have an entirely automated experience. Instead of having a Lyft driver to converse with, explain where you need to go, the passenger would deal with an automatic driver experience.

Rider Freedom

With self-driven cars the freedom and independence of rideshare passengers could flourish. The elderly or those unable to drive would have a means to get around without feeling completely dependent on another person. In essence, if Uber adds self-driven vehicles to its fleet of drivers, or if other companies branch out and create their own line of driverless ridesharing vehicles, passengers using these services would almost be driving a vehicle all their own. That is without the expense of car ownership.

Get More from a Ride in Automated Cars

There are other benefits to riding in an automated vehicle other than getting around on an almost independent level. Uber, Lyft, and other companies utilizing driverless cars can also include tablets or iPads in their vehicles to offer in-vehicle advertising. Companies such as Viuer, ensure these advertising mediums are placed in these vehicles. As a passenger, these devices offer the opportunity to find deals on freebies at local businesses. Passengers can then inform their driverless car to stop at a restaurant or other establishment to take advantage of the sale or deal. 

As technology continues to make advances, people will be able to use driverless vehicles to get wherever they want to go. They will also have the ability to get geo-targeted in-vehicle ads geared toward them while on their trip. The limits to what the ridesharing vehicles of the future can and will provide is endless.



Beacons: A new tool for Mobile Advertising

At one time in history, the most important beacons were lighthouses. Their bright light helped bring ships out to see safely to land. Today, thanks to technology, beacons have a completely different meaning. Beacons of the modern age are becoming important tools for geo-targeted-ads. 

The Basics of Beacons:

Companies like Nexen are becoming part of one of the newest and most effective marketing techniques by using beacon devices. These devices help with proximity marketing. A beacon is a device that can be installed in a vehicle and additional locations. Once the beacon is installed and operational it acts as an important signal. This signal is transmitted via BLE, Bluetooth Low Energy. Any smart phone, or mobile device with Bluetooth enabled will receive this signal. It is essential that mobile device users understand that the beacons will have no impact on their personal device if Bluetooth is not enabled.

What does the signal do? The beacon’s signal will discover the location of the mobile device courtesy of installed applications with location-based notifications on. With the location of the device discovered, the device user will receive push notifications and mobile ads. The most important aspect to these ads is that they will not be random in the sense they will be for just any business. With beacon advertising, the in-vehicle advertising will be based around the vehicle, and the mobile device owner’s, current location. 

Utilizing beacons allows companies that have partnered with them to better understand their client base. Furthermore, the beacons allow for the delivery of more personal and relevant mobile ads, as opposed to blanket ads that are commonly used to cover a large geographical area. This more personalized form of mobile advertising allows the marketing teams of companies to give their client base exactly what they want, when it is relevant and useful.

What Role Does Nexen Play in Beacon Ads?

Many companies have already found many different locations for their beacons. Subways, airports, stores and the like are common locations for beacons offering push notifications and geo-targeted-ads to consumers. Nexen realized that the majority of those locations were not mobile. This realization, and the increased use of rideshare services such as Uber and Lyft, opened their eyes to a new way to bring out-of-home (OOH) entertainment to mobile users. 

By providing an open network and beacons to Uber and Lyft drivers, companies have a new way to reach their client-base. While commuting, if the passenger has a mobile device with Bluetooth enabled they will receive specialized ads from brands partnering with Nexen. The Brand will receive specific information related to that user, including their location and their interests. If an ad appears on the Uber passenger’s cell phone for a movie trailer and the trailer is then watched, the brand may offer the user a discount or something free in exchange for an online order.  The user could be for tickets for the movie at a movie theater near the passenger. Upon purchasing the tickets, the company will receive additional relevant information and in return give the Uber passenger a free soundtrack, or other additional bonus for their purchase.

The Big Picture

Nexen and its ability to offer beacons and an open network is a game changer. They have proven to be a topnotch provider of OOH entertainment. Nexen offers a powerful tool for mobile advertising, brands are afforded an opportunity to target individuals through their specific needs, and mobile device users get special offers geared directly to them. There is no doubt that in the world of marketing one of the best new tools around is the beacon.



OOH Mobile Entertainment / Advertising: A trend or here to stay?

We see it every day, people rushing from one place to another with their smartphone or other mobile device in their hand. Their main intent when invented was to offer a means to contact a family member, friend, boss, or colleague when on the go. Do people still use their chosen mobile device for communication purposes, of course they do, but that is not where their usage ends.

Today those mobile devices are used for much more. One of the top uses is OOH mobile entertainment. People turn to their mobile devices to enjoy their favorite out-of-home entertainment. No longer do people have to be at home to watch their favorite movie or TV show. It is even possible to watch concerts and sporting events. All from the convenience of a smartphone or tablet! 

People living in a metro area are much more apt to get on their mobile device to entertain themselves.  Let’s be truthful, if you are subjected to riding a bus, subway, taking an Uber or a Lyft from home to work, the commute can be rather dull. OOH mobile entertainment makes those daily commutes much more pleasurable. 

Bring on the Beacons!

Accessing OOH mobile entertainment does require some technology. In the world of smartphones and Wi-Fi that will not come as a shock to many. The latest device used by companies, such as Nexen, is the beacon. The beacon is a device installed in airports, subway stations, and most recently in ridesharing vehicles such as Uber. The main object of the beacon is to send geo-targeted-ads to mobile devices, one example is Uber passengers.  The beacon connects to the user’s mobile device through its Bluetooth functionality and an app. It can then send mobile ads to the user which relate to the Uber passenger’s current location.

Here is a potential scenario. An individual hires an Uber to go from work to home. On the ride the Uber passenger is looking at their mobile device. With beacon advertising the passenger will get push notifications for discounts, or deals, to a nearby restaurant, bar, or Starbucks. The passenger may choose to use the discount and make a stop at Starbucks before continuing home.

In another scenario one of the beacon ads might encourage the Uber passenger to watch the official trailer to a movie releasing soon. With nothing better to do the Uber passenger watches the trailer on their mobile device and is then rewarded after leaving feedback on the video. This reward might include access to the movie’s entire soundtrack via streaming service or free download. In other cases, the viewer of the trailer might receive a discount on theater tickets to see the movie.

Everyone Benefits!

When it comes to OOH mobile entertainment and beacon technology everyone wins. Busy individuals with lengthy commutes have the ability to be entertained as well as obtain discounts and deals on assorted goods and services. Brands using beacon advertising have access to invaluable data which can help with marketing and consumer targeting. As long as people have mobile devices and easy access to goods and services, OOH mobile entertainment will only continue to increase in popularity. In turn beacon advertising by companies, such as Nexen, will increase in use.



Automotive Advertising: The wave of the future?

People need to get from point A to point B. Most people find that owning their own vehicle is the ideal way to accomplish this endeavour. Other people find the cost of owning a vehicle is out of their budget. These individuals turn to public transportation, biking, taxi cabs, and most recently, on-demand ridesharing services, such as Uber and Lyft. When it comes to the likes of Uber and Lyft, car owners also turn to the ridesharing service when they are unable to drive their own vehicle home from one location to another.

Car Advertising to a Captive Audience

Companies, such as Viuer, have come to the realization that advertisers can benefit from the captive audience that is an Uber or Lyft passenger. How is this possible? With the advent of mobile devices, such as cell phones, tablets, and iPads, as well as mobile data including vehicle-embedded 4G LTE broadband internet, digital ads can be placed inside Uber and Lyft vehicles. 

Drivers of these Uber and Lyft vehicles can opt to incorporate in-vehicle advertising into their automobiles. This is possible through the installation of one or more iPads or tablets into the vehicle that the passengers would have the ability to use. The iPads or tablets would feature specific ads provided by rideshare advertising companies to the Uber or Lyft drivers. 

The in-vehicle advertising is not the same as commercials on a standard television. The ads featured are not random. The ads are directly related to a passengers pick-up and drop-off points. Furthermore, the iPads or tablets installed in rideshare vehicles will feature a GPS map. The passenger will see assorted images and videos displayed on the screen throughout their trip. They have the option to select one of the images to get a better view of the specific ad. In many cases, the ad might offer the passenger with a discount on their ride, or a discount or coupon code for a specific business establishment along their travel route. 

One such example might be a local coffee house offering a free cup of coffee with the purchase of a pastry if the passenger asks their driver to stop at that specific coffee house. The possibilities are endless when it comes to what companies choose to use in rideshare advertising. The information and data collected will provide companies with marketing analysis essential for the creation of the most relevant ads and promotions for their customers. 

Companies, such as Viuer, who are making Lyft and Uber advertising a reality, have the potential to change the marketing strategies implemented globally. Marketing teams will have the ability to further target their consumer audiences, which in turn could lead to greater, leads, impressions, and conversions. The end result of this new form of in-vehicle advertising is benefits to the consumers.



Rideshare Vehicles: The Next Generation of Billboards

Television commercials, print ads, and billboards have all been common means for advertising. Commercials are also prevalent with some digital streaming services. In the age of technology, marketing teams and advertisers are looking for new ways to reach the consumers they depend on for their livelihood. In recent years, numerous agencies are finding ways in which to use vehicles for their advertising needs. One type of automotive advertising has been around for years, car wrap advertising. Another more recent form is rideshare advertising. The question many people are asking is as follows: can vehicle advertising legitimately work?

Car Wrap Advertising and NASCAR

NASCAR was not the first industry to use car wrap advertising but anyone familiar with the sport knows how effective it has become. Advertisers willing to pay the fees to have their brand, logo, or company mascot added to a NASCAR vehicle get to promote their company for the entirety of a season. Being a NASCAR sponsor is not cheap, but the long reaching benefits of the exposure to millions of NASCAR fans could be considered priceless to some.

Businesses of all sizes are coming to realize the intelligence behind car wrap advertising. Businesses can hire car owners to wrap their car in their company logo for additional exposure. The business will pay an individual to drive around with their car wrapped in their brand or logo and in turn get targeted advertising whenever the driver is on the road. 

Before running out to become the next vehicle billboard there are requirements to getting involved in car wrap advertising.

Driver must be 18 or older with a valid driver’s license

Vehicle must be in good condition and properly insured

Driver must be willing to drive a minimum of 1287 km (800 miles) per calendar month

Driver must not object to signing a binding contract prior to advertising for a company

Although not a requirement, drivers that live in, and drive around highly populated areas are deemed as more effective. The more distance covered and people that view the car wrap ads the more leads and returns the company receives. When it comes to car wrap advertising it is truly a win-win situation. Drivers have the ability to supplement their income if they are willing to alter the appearance of their vehicle with a car wrap and drive a predetermined distance while businesses get a mobile billboard advertising their products and services. It is not a stretch to imagine more vehicles traveling the streets with company adverts placed on them in the future.